3 - McGraw Hill Education

November 21, 2017 | Author: Anonymous | Category: N/A
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Emily Rea, President of PHI Consulting, talks about B2B marketing and communications. Produce Her Inc. is a technology m...

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Podcast 3: Takin’ Care of Business

Emily Rea, President of PHI Consulting, talks about B2B marketing and communications. Produce Her Inc. is a technology marketing company that has been in business for eleven years. The company started out as an independent TV production company. It then transformed into a marketing and communications company serving not-for-profit organizations. From there, it moved into to the technology sector (via a multimedia CD-ROM project that has been created as a selling tool for a software company that manufactured warehouse management software). Now, PHI market for the largest software companies in the world.

In this podcast, Ms. Rea contrasts B2B marketing efforts with those of B2C. In particular, Ms. Rea discusses the complexities of marketing to other businesses. Business buying centres, the psychology of buying, promotion, and the actual process of B2B marketing are discussed within the context of the high technology industry and within business in general.

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