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SPRING

2001

BOSTON UNIVERSITY SCHOOL

of

Management

Master Venture

Capitali Undergrads In Demand Team

Chemistry New

Approach

To Retirement

http://manaqement.bu.edu

Companies like these

can

choose any of the world's top business schools.

They choose this

one.

Sllll Microsystems donates to a scholarship fund for our innovative new dual-degree MS'MBA. The GE Fund makes it largest-ever donation to a business school to create and sup port our Center for Team Learning for its executive

.

personnel. Lucent

future of the mobile Internet and

IBM

selects Boston

provides $5

Chase selects the School of Management our

Leadership

Institute for

training

its

engages this School to

University

as its

million of unrestricted as a

develop distance learning courses sole US partner

funding J. P.

to

research the

Morgan

key recruiting school. Pitney BoweS

high-potential

selects

managers.

We could go on, but you get the idea. By delivering consistent leadership. To learn

results

more

through imaginative programs,

about what the Boston

your organization, please contact

us.

You'll be

University

making

a

we've developed

School of

a

reputation for

Management

can

great choice, too.

BOSTON UNIVERSITY SCHOOL

of

Management 595 Commonwealth Avenue, Boston

.

MA 02215

617-353-2668 http://management.bu.edu

do for

Keep in Touch! Builders and Leaders

keeps

you informed about what's

happening

at

the School of

Management

please

take

a

help

moment to

up with

keep

us

your progress. Note

to

International Alumni: Builders

and Leaders is

now

available online at

htln://manasicmenl. bu.edu. Please noti

fy

us

if you would

prefer

not to

Builders and Leaders mailed either us

case,

please

visit

our

have

you. (In site and lei to

know what you think. Email

to:

[email protected].) Please

use

the attached card.

Fold and seal with

tape.

Keep in Touch! Builders and Leaders

keeps

you informed about what's

happening

at

the School of

Management

please

take

moment to us

keep

a

help

up with

your progress. Note to International Alumni: Builders

ami Leaders

is now

available online

http://management.bu.edu.

at

Please noti

us if you would prefer not to have Builders ami Leaders mailed to you. (In

fy

either us

case,

please

visit

our sue

and let

know what you think. Email to:

[email protected].) Please

use

the attached card.

Fold and seal with

tape.

SPRING

PPjrJp_f, BOSTON

UNIVERSITY

SCHOOL

OF

MANAGEMENT

The

Undergraduate Program. Where tougher is also better

Team !

ALUMNI

page 3

Chemistry. they mulupU

Letter from the President.

tier,

PAGE 6

Alumni Board

accomplishments

PNP's 25th Year. Public &

Nonprofit

celebrates

PAGE 7

MBA

PAGE 32

Beta Test A Success. SMG

grads launch local chapter of Beta

alumni

DBAs

Gamma

For New Truths.

Dig

Doctoral students new

explore

territories. PAGE

Applications Jump. Multiple [actors play a part

the

Institute trains

capitalist

PROFILES

Health (

Medal Round.

both PAGE 9

Undergrad walei

Prize

plans

COMMENTARY

c

Retirement Investing:

Frank Stronach and Michael Bronner PAGE 39

Approach.

manages

Olympic

your

portfolio

PAGE 18

to

City

business.

MBA turns Bo-

achievements

19

Faculty I h

At Their Best.

nn

PAGE 28

In The News.

dia tap

PAGE 30

for

page 11

BOSTON UNIVERSITY SCHOOL

of

Management

msmba o mmi inment:

Manag 53-358 53-3 mem meni

b

reserve

IT.

make Foi

Hall.

councilman. PAGE

Undergrads recognized

page 25

Outsourcing

reap rewards

Reflections on Two Builders and Leaders.

A New

Mr. Ross Goes

PAGE 10

What

PAGE 35

master venture

Professor Bodie rearranges

Business Plan

Winners.

they go?

become?

PAGE 20

FACULTY

Doing Well, Doing Good. MBA manages

they

PAGE 14

PAGE 8

are

did

the Green.

harles Lax,

i

generation of

next

Where did

12

Leaders.

PAGE 33

Classnotes.

FEATURE Driving

Building Leadership

Sigma.

our

exp

i

2001

daTS

BLJJ

ILlBfS^J Boston

John

Cycles.

University Deal Fellow Alumni and

R. Sillier

We

Jon Westling Dennis

Out the

Riding

entitled

faculty

Berke)

School of

Friends,

present this eighteenth issue of the Schools magazine the second Builders and Leaders The new title is consistent with the passion ol the School's

are

pleased

and stall for

to

preparing

our

students

This issues

Management

build and to lead,

to

cover

builder and leader As

not

simply

subject. Charles Lax (SMG '82) a prominent venture capitalist,

manage.

is

just such

he

helping introducing new

launch

Michael E. Lawson

technologies, providing new products and services, and creating new jobs. You'll enjoy reading his insights about contemporary,

technology-affected

Heineke

Janelle

But modern

are

a

is

Louis E. Latail

a

host ol innovative businesses which

to

business.

technology notwithstanding,

the United States

a experiencing the first economic contraction in a decade reminder that the laws ol economics are alive and well. Business

is

Martin Carter

cycles

R CENTER

Jennifer

Lawrence

Procopio

D1RE(

Ruth A.

and future

Gallagher

economic

recession" that Eileen Seman

There

Builders and Leaders HER

Louis E. Lataif

normally

follows

a

be shorter and shallower because the

pullback

in consumer

number ol research initiatives

spending

The School

DiCocco our

underway at the School (several of them technology on present and future busint

continues to

Undergraduate Programs

prominence In this issue, you'll enjoy reading about progress and the Leadership Institute program lor training

gain

in

owe much to our alumni and friends who provide support in multiple read here about a number of alumni making a will You positive difference in their ways, world We delight in their stones and in bringing the school to you through these pages

executives. We

Matthew Bellico

Baird

Zvi Bodie

Carol Hoopes ( hi llvon Lee Willa Mueller I

(

Boston

fi*

Lindcsign

cn^~

University

I ouis 1

Photo Services Matthew Bellico

John

Dean

DiCocco

raig MacCormack Andrea Raynor (

(

ordially,

ileen Seman

David Linde,

ovenKalman Zaharsky,

2 Builders

inventory

should be minimized.

nonproht organizations, and healthcare institutions. There is so much more to learn; we are proud that our faculty scholars are aggressively pursuing their research agendas. That ambi tious research keeps our curricula fresh and relevant.

EDITOR

Lloyd

are a

contractions to

described herein) which address the effects ol

Allison P. Lurey

John

inevitable.

Digital technology has, however, provided some fundamental business changes For example, computer technology facilitates much better management ol inventories mow called supply chain management"). At present, aggregate inventories in the U.S. as a per cent of sales are about 20/o lower than for the previous 40 years. So I, for one. expect this

RAM

Sandra

remain

BUPS

Latai

595commonwealth

The

Undergrad Program. Tough, Distinctive, Effective.

undergraduate pro gram here is unlike that ol most business

The

ils For

graduates share the

graduate

instance, under

at Boston same

Universit) building as

students. We

ever) student

benefit ol

to

want

get the lull

facility (class computer labs, library,

rooms,

our

meeting rooms), the

proximity

to

faculty

same

and

administration, and the benefit ol

being part ol a united -I all working toward

same

goal

the

ol management

at every level. The program was recently ranked by ( 'S News c~ World

excellence

among the nation's top programs We believe

Report

forty

E-Commerce and Marketing and I he I I lie

increasing exposure to the dif ferences here will elevate thai

ranking

sooner

because tional, for

our

the) are inten translate lo advantages students

abroad,

three

new

intro

duced this year Electronic Commerce (an information

lis

third

or

schools, ream

or

elsewhi

Learning

institutionalized

Perhaps unlike

more more k

i

only

lor

is

seeing

more

schools,

loi ihe

an

nn

past five years

the) also exhibit reasingl) prominent

social conscience this the

point? people

pated

in

tinue lo an

have

arrived

at

to some

ol

we

Listen

who have

the

design,

shape the

ongoing basis

con

program

have

a

ver)

undergraduate

program

here

than

more so

MBA programs I've

some seen

on

else-

an

competitive, yet the) re reall) good at working togethei B) the time I gel them [she teach es senior level courses], the) re I think quite sophisticated that's we

due

parti)

have

so

students

partici

and

today?

Strateg) and Melissa Schilling saw Poliq

where sMc. students

incoming students have been steadily

I low

i

business

>

recruiters, we re seeing from Ameri< as rrn ud ompanies And

keep asking

most

importantly,

most

are we

soi ol

We

cur

riculum anyw h

climbing

throughout

are we

has ihe

reputation ol running the

the curriculum Nol

niversity

the credentials ol

semester

or

Where

graduates

toughest undergraduate

Unlike most business

example,

courses were

Honors

Dublin, Lyon,

in

openhagen,

The

business world. For

concluding

summei

a

our

Boston I

lor stuch ing management dur ing

ol

omni.

isful year There are more choices

<

undergraduate cur riculum is undergoing signifi cant advances, both reflecting and anticipating changes in the

ol F-C

Management

am is

rather than

later We believe the cliller-

aw

to

ihe lad that

man) international it

gives people a perspective

much broadei

she adds,

rewarding

is

\\

hat's

reall)

thai, after Leaders 3

commonwealth Some students call it

'management boot camp.' year-long cross-disciplinary introduction to the field that's team-taught by professors from diverse disciplines. It's

a

graduation,

alter

for

months

out

six

call

been

they've

and say some they'll thing like, Wow. my boss was so

me

I knew how to

impressed

do [this

that task]

or

Or

that

the

was

McKmsey

schools. SMG

undergraduates

management studies m the first semester of freshman

begin

fact, they're

year In into

Management boot

svstem.

as a

Some students call ment

thrown

cauldron with SM 121-

a

\22.

it

"manage

Its

camp."

a war-

long cross-disciplinary duction

to

intro

the held that's

they they know

as

in some

Sandra

Procopio,

dean for the

they

year,

micro-

much

as

undergraduate

sophomore

the

teams

them bv

decision-making,

vidual and

If

team

eco

intro

performing teams learn how put personality-based prob

SM 32 i, the

1)

-tied

(aka

(. ore

mester ol

courses in

four

market

ing, finance, operations

in Lisbon

McKinsey

Prolessor Peter Arnold of

Several years ago, Brian Corbett one ol our graduates, .

lems aside and

create an

io

"all-

on-the-same-page"

attitude At

the end, thev have

a

strong

a

business It's

a

shame

na/alumnus can't

plan

ness

sound

the

are

terntic The

sharp) and

street

and

alum

the busi

presentations, savs As a group, thi

sentations are

even see

ve

verv

the reasoning well defend

spent a semester themselves, doing

product testing

and

in

in

ihe dorms.

continually refining

then-

under the

By junior year, with these basic tools in hand, the) ah

i

business school, work for

went to

single team member isn't pulling his or her weight, the team must take action High-

lour

i

Europe's top and

a

aris courses.

the

their chosen

both indi

behavior, and several liberal

Cross-Functional

n

i

strateg)

and lill in

performance

tutelage ol ,i plan team ol demanding highlv

to

required

knowl

strength

challenging

law, organizan

then "Heated

pnhcy

in a

company like that Then she got her MBA from INSEAD,

and per on

research and

mting, statisiic.il and to

a

course

responsi

That's unheard of

and bal

gender,

based

are

ed Thev

will have taken

and macroeconomj

duction

dents have

stu

operations management asks:

crucial

is a

Grades

ideas

financial and managerial

nomic

senior vear.

and

performance.

Learning

Procopio

assistant

program By the end ol

In their

wuli

I

ceived functional

ing

schools, says

|umors

bility.

account

aspect ol the Core (as well as manv other courses) The fac

finish freshman

W hen

proje<

the intent.

months she had

six

direct client

grasp ol creating and launch

team-taught by prof* from diverse disciplines year,

Teams drive

edge, nationality,

business

most

U

and within

concentration

ances

interview.'"

Unlike

pletely

hung

to

intense, com

an

team-based

ulty picks

most

important part ol my

plan

market Its

Team

Thank goodness you laught us that strategic analysis tech

nique

business

nuts to

or so.

their plans into real businesses, although thai convert

and

professors

High-performing teams learn how to put personality-based problems aside and create an "all-on-the-same-page" attitude. At the end, they have a strong grasp of launching a business.

"

Win does General Electric a

sponsoi A

defining

i

course.

than an) other, this course probably defines the More

SMG program and seis u apan from all others I he best plans ea<

h lall semestei from s\H2 3

are

nominated lor ihe schools

here

entei

or

'

ihe

h) does AT&T product develop w

challenge"

ment

mitted

io

lence and

I In

)

n

com ex<

high qualit)

work

P. mlctt (,

and

at

onsulting

impressed

managers

el

came

sin

w

management they want closer

to our

went to

Putnam, Haves, and

learn 1 earning

1 he

his next vear,

back and hired I he

more

following

anied lour

thev

two vear.

thev

SMG

grads

"I've had recruiters

come

more

"

information systems lis the most

demanding

their lour years

semestei ol

I he

object is io conceive consumer prod uct and develop a soup-toa

4 Builders

dents I li.

AT&T Pes! Case Scenario i

ompetition,

which

are in

the finals ol ihe follow ing

semester A lew teams

actually

two

examples

woman

\ I

professor provides We had

who went

Kearnev

in

lo

one

work lor

Dusseldorf,

here

to

hire

undergrads

to

complement the MBAs thev hiring from other schools.' Arnold

s.iv-.

re

SMGnews

All this, and Honors Finance and Economu

too.

Prolessor Michael

Salinger Management

heads up the Honors Program, to which the

top

percent ol each

ten

but

motivated

did

marketing

startup software

a

company There ries like these

for the better.

and

sense

both in out ol

There

class One ol

students

first

was

was

little

connection

between classes his

sor was

or

together,

each pi her own island

we

teach here is hard to teach-it

requires what most schools won't force themselves to do, and that's

organizations will need

courses

disi

iplines,

we

produce

Four main

goals

mam

stu

dents who would commit

to

management. That a good dose in the

learning

required freshman

vear

II

much

lose

not

interdepend

functions.

ol

3.

communicate and collaborate

with major corpora startups from

and institutes,

and

tions

us to

lor

Thais whv

it

we were

among the first to initiate gen uine teaming skills (not simply group work). And whv

started

time

2. Teach ihe ence

working

plan

meant

could transfer out and

centers

anticipate change early, and

student

a

manv

research

around the world, enable

for management, didn't like it. he or she

wasn't

the

in

we

without

adjust accordingly,

target. The Schools

goals.

Identification of

1

and

future,

near term

undermining our academic discipline Its always a moving

graduates."

Arnold sued lour

or

"We've learned overall that what

designed across

could leach heller, and

about twelve

ago. the faculty had a things could be better

-

that

team

heiier

redesigned

they're highly they're active

sto

are manv

When ihe curriculum

all

our

vear

Changing

incoming freshman class is invited "They're diverse in interests,

freshman

studies lor

-

such

we

placing emphasis on information tech nology and that was a dozen

Adding TQM concepts important, particularly basing decisions upon reliable

years ago

data We had

good

an

was

across

departments."

% #-

teach how

to

gather, interpret, and then upon the data

act

4.

ethics

Adding

dimension of

a

black-and-white,

they

ellecls lor individu

ripple

als, communities, and

The future is in

even

nations.

hands.

Assistant Dean

the

Manv business decisions

are nol

have

to

next

learning

122. The

was

faculty

SM 121-

built

it out

from there. There

was no

formalized pro

gression other than

oncurrently,

t

ge

in

the air

I here

tions

require

for each concentration

ments

was

there

was

live

vears

in

corpora talk ol Halter

organizations Hie infiltration of personal computers was changing loial

the office

landscape

learned overall that what

n

is

we

teach

to

most

seem more

ly saw) technology

They're

schools

force themselves

c|iialuv

of

Procopio

notes.

raised the

we

to

been m

a

dramatic

600, iberes

change

the classroom and

sessions

barrier

Language

me.

that

all these work

facult)

a

courses.

together

huge difference

isnt

the

"Another change that

do,

depart

both

m team

u once was

continues,

ments, In

our

"Ever since

collaborate ihe

ol

minimum

really pleases

across

certain

m terms

and that's communicate and

thai makes

Qualit) Management

hard

what

requires

won i

ago

more

TOEFL level to

Arnold concludes "We've teach here

The

incoming international stu dents has definitely risen, too.

was

essential. The first result

different

students

savs

man

focused and prepared than

The Team

generation ol

agers will be newer

Procopio

ing

more

is

people concerned

about social more

Procopio we re see

Ihev

issues

interested

m

re

service,

in

"

did

an

internship

at

the

Federal Reserve Bank

in

(TQM1

York, Then, going in a com pletely different direction, he did

an

internship

shop ing study a

in an

help

the

owner

improve his operations We have a woman who in her

taught

graduates

here

served

the earlv

on

We

auto

management consultto

Arnold has

New

lor

was a mantra

since

thought

main

under

1987, .ind

have

united whole

planning ll

we

could

where we'd

communication

frequent departments,

between

die end

volunteering,

I he curriculum

coniinii-

allv evolves Over ihe

vears.

and

making

a

difference in the life ol their

communit) ["hats

a

good

sign

"

belter structure the curriculum as a

m

and

a

courses

have been added,

deleted, A

or

i in lie

drastically

ulum

lor all ol

us

altered

is never

Im

http://manaqement.bu.edu/upo

plied,

says Senior Associate Dean Mike I aw son We keep

looking

ahead

at

what skills Leaders 5

commonwealth

Team TLO

S\ Wl

Chemistry.

Workshop Builds Skills.

Foundation

i

I

On

the

February 10,

Community

involves all sections of the

atnum was an

Schools

epicen and pro-

of

organizational holds

their

team

or

feedback about the

tern as

success was

diverse groups of people. We involved the outside communi

ty, members of every class from freshmen to seniors, and the The

faculty." to

be

relay

workshop proved

an innovative

vehicle

the TLOs

to

objective, evaluating dynamics, through a

com-

municating and team senes

of lectures and breakout

The

to be

vehicle to

relay the TLO's objective, com municating and evalu ating team dynamics, through a series of lecture and breakout

sessions. GoTradeSeafood.com, and

Aldrey, ol Razorlish,

Raul

The guest speakers includ ed seasoned business profes

discussed motivation and lead

entrepreneurs, and students. Their success and var new

ership

in an

Internet events

Inc.,

entrepreneurial speakers

were

award-winning SM $2

a

Team of Fall 2000 The group d how communication.

standing about the role team work plays in different business venues.

Product

Victor

Gerdes, Senioi

Manager

at Parametric

Technologies Co., spoke about leadership and cross-functional ity

in

a

hightech

Mario Pani 6 Builders

environment.

(GSM 00) of

organization, it

i

and

ailed SMG

dally

l

team

!> I

dv

a

nam-

students, espe

hose who would h

breakout

session,

which the student

during

teams

to

were

enroll lor the

sponsored by Learning, founded by stu

event

the TLO

was

dents

1998

in

to create

tunities to

establish

and

The

trust.

oppor

unity

team

Dynamic

Team

with at least three members of

Management Workshop fulfills

their actual academic teams,

this

the

them

exercises not

only provided

the opportunity lor students

to

objective,

and also allows what thev

to exercise

learn inside then classes

evaluate their contributions to

ungraded atmosphere

their group, u allowed them to observe and improve then

on ns

dynamics. One activit) required participants to com plete the escape scene ol a teams

oiilv the

movie,

preceding

certain props

entering the same course Each lecture was followed

by

required

Bond-type the

ied

backgrounds gave students broadened sense of under

Because thev

activities

I he

environment

final

participated in problem-solving

innovative

an

learnm.

team

well

the Center for Team

workshop proved

sessions.

sionals,

undergraduate survey evaluate students'

School's

ihe

the cooper ation and coordination of event's

and distnbute

an

to

According to TLO president Jose Almirall (SMG in

student academic

teams,

to

expenence.

cntical factor

Boston

University's Sargent Camp in New Hampshire They proide group counseling

chem

istry, filled the SMG atnum participate in the day-long

a

regular

events at

by the School's Team Learning Organization (TLO). Nearly 120 students. to test

behav

classes, and

ior

coordinated

eager

which

Sei

School of Management

creativity ductivtty The event was the first Dynamic Team Management Workshop, ter

arrange OB

to

lenged the

Ihe

teams

given

events session

and chal

creative and

initial

says

lis

critical that students

be better

prepared

withm

the

SMG, students have

opportunity

interviews is

a

addition

workshop, the rates

work, but ihe

one

with the

to

the

II O

recent

collabo

Starlight

manv

skill that

brought

is

in

up the abilitv to

interrelate and work with other

people Knowing In

learn

to

skills and tools from class

their

ment

lor work

outside ol school because

consistentlv

to

the organ

plans to hold the Workshop annuall) Almirall ization

strategic thinking, and gave them the opportunit) to gauge

adaptabilit) and response predetermined environ

success,

m an

Based

ol

the

effective learning

prerequisite ls a

dynamics

is a

kev

lor real compe

leader''

SMGnews

Quarter Century, Full PNP MBA

in

Back

Leadership. Program Celebrates 25th. "Today, in order for a nonprofit to survive,

1975, disco and

polyester jumpsuits were big. They're gone now

But

it's necessary to an

things never go out ol style, like establishing com panies that place service ahead of profit and create value beyond their stock pnce. On some

organization

like

a

our

students

Nonprofit

MBA

MBA

marked its

Program (PNP) the

conference, "Civic Is There

Urban .Allan-

twenty-fifth

anniversary with

special Leadership:

business and

and

,n 1

Mass Boston;

Jyothi Nagraj,

Director ol

City

Executive

Year Rhode-

able

like

business and

a

their MBA

dialogue among and business leaders and cele

Sally Locke, ihe program's assistant director. "Within the

brate the

CareGroup,

spark a today's public way

program's

to

social

in, the

President lor External Affairs at

joined the Moderated by 1 larry

panel addressed topics such as political service,

group.

social entrepreneunsm, and venture philanthropy The

President of The

panel

Director of the Center lor

the

Kennedy

Government

at

University;

Hubie lones.

the Chancellor for

special

time

are i ui

rendy

and organizations

the government,

some

compa across

nonprofit,

and

sectors, including the United Nations, The World

for-profit

of the PNP program.

cross-sectional

Bank, Oxlam America, EMC

Corp.,

and the American

Ballei rheatet

deliverable

a

a mean

business

strategy and

implementation gained experience by applying and students

plan

dents how the three

anniversary committee.

sectors,

and private,

interrelate and support

situations

savs

an or

MBA 1 ink

|ennifer Meyer

event

gave the

fields Future leaders

internship in either nonprofit organiza

problem-solving

a

shot

at

and

taught that good civic leadership with in a community is vital After the panel discussion. the

distinguished

Award

Day, spon

real

to

02\ co-chanol the PNP

Club "The

and encourages team-

al Bl

their strategic thinking

(GSM

one

another

requires a public

Gina Perille COD, left, and Frey COD of the 25th

Jeanne

our stu

based consulting pto|ects One su< h project was the first annu

nies

Thieleman, former directors

a

degree and, since Us inception, 500 graduates have d through the program

They currently ol the most prestigious

compa

with

lo

Hon

work for

nonprofit awav

savs

pursuing their PNP MBA

over

From left, Alice Gray, Sally Locke, and Stephanie

background,"

I lie PNP program also

80 lull- and part-

students

ol

more

attendance

Nearly

to

public, nonproht,

students, and community lead

Harvard

able

approach, leaching

faculty, administrators,

ers m

Assistant

to

College-

Board, the panel later opened SMG

school ol at

Senior Advisor to the

the floor to questions from

featured Ira Jackson,

Business and Government

Spenee,

are

last five years PNP has tried design our courses lo take

also

the

walked

were verv

our stu

McGovern, Executive Vice

as a

tangible; nies

member.

faculty

do that with

State Senator Patricia

Viewed

SMG

"Today, in order for a non proht to survive it's necessary to run an organization more dents

Crisi

an

business leader.

"The benehts

added

background."

Island Former Massachusetts

a

a

ingful

to do that with their

March 30, the Public and

and

run

more

are

dents,

was

lohn Russell

given to

Kristen

sored bv the Public and

Mc( ormack

(GSM '92)

Nonproht Management Student ( lub On April 20. students, communit) members,

Named alter

one

and

who contributes to the betterment ol profession, com

help

professionals gathered

to

improve three Boslon-arca

nonprofits paired

was

group

Each organization a consultant

wuh

consisting ol

PNP stu

programs

ol the PNP

founders, the

inually

given to

an

award alum

nus

munity,

and the program.

http://manaqement.bu.edu/qpo/pm Leaders 7

commonwealth

MBA

Applications

Jump 22%. Program's Popularity Grows.

GSM

graduate

The

admis

sions team was over

whelmed this spring and loved it. Applications for our

2001 MBA programs by 22%. Applications

increased

for all the

masters

programs,

including MBA, MS'MBA, MS in Information Systems (.MSIS), and MS

in

Investment

Management (MSIM), increased

group by 18%. a number of

as a

We think

factors influenced what this

hap

says Dawn ( rail 'lo. director of MBA acting admissions. "First ol all, we're

pened

year,"

starting to get some recognition in the rankings, although we believe thev still

wide

lag reality by

a

margin Second, the new is striking a

MS'MBA program

what

nerve in

people really

(The MS'MBA offers

want

two

an Ms

degrees simultaneously, in Information Systems plus a classic Boston University MBA, all

the

in

earn a

takes to

same time it

lull-lime MBA

alone.)

Third, people have heard how

"We're

starting to get recognition in the rank ings, the new MS'MBA program is striking a nerve, and people have

lor

our

was a

graduates." -up

University

("I hen-

for Boston

MBA salaries in

jumped last

we can

me. ins

sele< ti

be (

incoming GMAT Hackly the i

8 Builders

increasingly

ialolo,

about the program. Team I earning11*, the research initiaie.il

have here Most io v mi

lie words I

fat ililv

people

and sit-in

are verv

quality

ol

expect

oul

also

really

been

crammed into the

charges

working ol

personal

in

what we're

and

corporate sponsors who strongly believe

doing

Within these groups there

re

building

was a

parti( ularly

aggressive lew

m

Public and

marked

applications for the Nonprofit Manage

I he programs assistant director, Sail) 1 ocke, ment

MBA

back

as a wav

success

todav

the world

to

see our

program

ol enhancing their both wavs

keep

on

School We

eve on

re on a

this run.

great

Shanghai Express. As

we

go to press, the

new

International

Management Program-China has gotten off to

a

class of will in

fast start. The first

approximately

begin

come

of 35

their MBA studies

Shanghai

and those

this summer,

continuing

on

will

to the Boston

University

a

as

we n

haul to gel that hlth i overed b\ a number

on an

with ImaiH ial aid the past

But

people

well .And thev

and that

means an extra semestei s

tuition

hey're

thing

to

ol social

seeing thev can have vr and give some

OUl \

an extra semes

time schedule

semestei

impressed facult)

bv this

requires

increase

'We've

ting

example,

we

who

our

and students And thev knocked

we

Another factor is finances,

past five

1

same

"Our

sco

needs among

I oi

increase

awareness

director for financial aid

ters work

out

Iter

school," says la Vang, assistant

salaries

year for graduates."

attributes the

with any

gram

MBA class

larger application pool

so we can com

equitably

heard how much

with the "A

well,

more

pete

strongest applicants to be look ing at the MS'MBA that pro

much salaries increased List ve.it

as

years

campus this fall.

SMGnews

Doing Well. Doing Good Health Care MBA Manages Both.

from politicians

Everyone to

patients

trying

to

decipher

United States health

grams, and the

currentl)

are

capital

the

care svs

are

and Arthur Andersen spon sored "Doing Good While

Doing panel

discussion that

ined the care

system

exam

The discussion

of

education into the health

[ohn O'Brien, ambndge Health

Alliance: Robert Restuo Executive Director ol Health

for All; and Ellen Zane, Network President ol Partners There

forces,

such

are as

large external

tion,

placing extraordinary

insurers,

health

the margins ol hospitals, and other

providers, savs Shawn Farrell, alumni a ation president. These forces care

service

and who has

it. The

bottom line

is

care

access

to

context,

so

and health service ancc

delivery."

these influences and still

medical

tion's

mission

management programs and currentl) tanked twelfth in the mi '

and financial

goals, the development ol community-based health pro

care

leading health

S News & World

recent

(

Report

survev

http://management.bu.edu/qpo/hc

I he discussion consisted

on

eventual!)

care

Management Program is rec ognized as one ol the nation-

ol opening comments from the panelists, a question and

competi

affect health

first-class MBA

students emerge with a better understanding of the interplay between business principles

the govern

and market

pressure

weaves a

provide- the highest quality

Inc.

ment

was part lecture series

AACSB, the Health Care

Life Sciences,

System,

ongoing

both the ACEHSA and

panel "The curriculum

HealthCare

an

concerning the health man agement held Accredited by

Partner at Schroder Ventures

C

care

interplay between principles and health delivery,' savs Farrell.

service

included Eugene Hill. General

CEO ol the

first-class MBA edu

into the health

business

Director Al discussion

ol life. The

the delicate

undergoing, and the profes sion's options for upholding quality medical service. Moderated by HCM Program Cohen, the

quality

context, so students emerge with a better understanding ol

currently

is

improve

cation

the US health

strain

medical

weaves a

Well in Health Care

a

venture-

are

Management (.HCM) Program Alumni Association (

ol

familiar and intrigu topics for alumni and students. ing The programs curriculum

On March 28. the Health

tem

use

develop high cost technologies that

to

to

bal-

answer

roundtable. and

an

open question period for the nearly seventy students, alum ni,

and health

professionals

attendam Panelists reflected upon vaii.lv

in

a

ol topics, including the

balance between

,\n

organna-

The Health Care panel moderated

by Professor Alan Cohen, center. Leaders 9

commonwealth

Net

Impact Case Competition.

A Banker's It's 1984. A

CEO is

new

to take the reins of

ing

Getting Down

Quandary.

national bank with

com

Business.

a

history

a

of generous local institution

philanthropy. But the

al

new

CEO has been pressed to find

his

and

organization

petitive

are

pressures

dollar. Does

the bank have

responsibili

a

back to the

ty to give munity? If

com

so, what criteria

use

in

making

donations? What

such

were

Thev

Management gist of

tackled

by fifteen

the MBA

judges a

Net

University

and Allen and EMC

gold

Danielle Brandt

on

in

case

responding

March

On

22,

re-presented

$5000

group of nine- to fourteen-

synopsis of

opening

the

case as

to the finals.

the

a

and Vick Vaishnavi.

switching capabilities

a

grid ol carbon

"nan-

are a

fairl) ol

i at

resembling rolled-up hue and

soot

phase

I heii

strength,

are

found in

lightness, conducting

technologies People will SEN to meet new people

assembling

multi-layered grid

ol

otubes and silicon

wires

will

store

a

nan

OP

\-\I will

software solutions for

with

experience thai

foi the burgeoning

socializing face-to-fa

s

panv

market

optical 1 he com-

solution will offei

telecomm piov iders approxi

matel) 76% savings over internal!) developed self-inte grated solutions 1 he compa s

software

w

ill be devel

using propriciai v algo rithms that will be patented

as

intellectual propert) Third place went to

its customers

is

virtual

a

similar

he sponsors ol each prize presented the awards lust bv Bill Holodnak. | Roben

second bv

^cott,

Andy

Nao, silicon Yallcv Bank.

and third

by

Da\ id Gammell,

Brown. Rudnick, Freed Osr

Gesmer 1 he

judges

Kurlat,

Kurlat

(..ma

harles 1 ax,

Associates,

e

Softbank

apital

v

(GSM 01)

and Richard

who

Social

Propel lies

were

i

Partners.

ohen ol

Associates

that

memor) and per-

to

I

David Berman

developed

and

maintain ongoing relation ships. The service provides

piov Moiling optica] sen ices multi-vendor equipment

oped

properties make them ideal candidates foi new semicon

efforts

place

.\n online networking forum enhanced bv the latest

(SEN)

over

nv

and

involve

provide

networking

wires,

simple laborator) equipment Nanotubes

second

won

Entertainment Network.

a micro

(GSM

ductor materials Current

10 Builders

as

developed

by

Ned Rimer (GSM '95), gave

function

is.

bv Vick Vaishnavi

Don

the Citizens

that

and

and manufactured with

twist when

Schools program founded

form truth table operations a

processor. SA1 Networks

OtubeS and silicon

year's ceremony

year-olds from

Cheryl Ryder,

plan for developing a molec ular switch that oilers storage

Iroin

and Rob Newbold.

a

It's

Engines.

(essentially a 200gigahertz chip) is formed

Joel Janney, Chris Jones,

intriguing

place and $5,000 Cheryl Ryder (GSM

The switch

Bernat, Glen Daraskevich,

This

Dean Lou Lataif with the EMI Business Plan winners,

vastly outpacing those ol the conventional silicon chip.

their

winner's prize went to Bree

an

of SMG fac-

David Berman,

0 1 1 for Carbon

17

polished

panel

tii a

went to

chose four finalist

that afternoon. The

had

evening

three

Tust

following

Friday,

work and then

presentations by

cor

and members of the School's

teams, who

an

uliv members.

judges from local companies faculty

Competition,

plans

to their presen

tation times the

morning.

the

those MPAs who submitted given

were

staggered times

Thursday,

choose

event was

finalists chosen from among

were

sponsors.

The teams the

eventually

winner." The

Plan

ol

Adventis

Chang.

Corporation

did

second annual EMI Business

Impact Case Competition,

organized by

Institute

Director Peter Russo, "but the

teams in the sixth annual

Boston

said

Entrepreneurial

holders? Such is the

all first class

proposals,

the

are

consequences to all stake

case

Competition.

com

squeezing every

should it

EMI Business Plan

cost efficiencies in

more

to

http://manaqement.bu.edu/research_center/emi

e

apital

SMGnews

At Their Best. Undergraduate Student Recognition Awards.

builders and lead

Future

ers, our current were

honored

November 17

at

Undergraduate

students.

on

the Schools

Student

and Awards

Recognition

Ceremony. Of the many hon ored, the following highlights capped the day's celebration: Daniel Krause (SMG '01) won

the Albert Grace Prize,

presented around

to

the best all-

senior

president

student Krause,

of both the SMG

senior class and the School of

Education student council. also received the Scarlet kev

Scholarship. Jacqueline 02

1

Morris

(SMG

received the Charles H.

Palmer

Scholarship, annually to the best

given all-around

junior and established by Phyllis Palmer Thomas in memory of her late husband. The Allen E. Beckwith

Scholarship

was

awarded

sophmores Aarathi Agadi, Molly Bennard, Eric Kaplan, Anjali Ramachandra, S. Christopher Szczerban, and Eli Zybert for their leadership potential and academic per to

formance

as

freshmen in SMG

core courses.

Winners of the AT&T/

SMG 2000 New Product

Challenge for new product and plan development include Jaclyn Anemone, Cora-Leigh Antonowicz, business

Daniel Krause, recipient of the Albert Grace Prize.

Sarah Cruz, Nathaniel Howe.

Barry Klein, Adam Rybczyk, (Yet) Sam. James George and Gregory Tate won the Invest and Paul

ment

Challenge 2000,

market

investmenl

a

stock

contest,

while Robin

Zaragoza received the Wall Street Journal Award for student achievement.

Incoming freshmen

were

"The awards link the

past, present, and future of the School in

great

a

Scholarships Fulmer and

event."

Ryan Mary Schuiz. went to

The Boston

High School Scholarships, given annually to

local students ol academic

also honored. The Boston

excellence,

University National Merit

Nina Chan.

were

awarded

to

Amy Cheung, Peter Chong, Ngan Le, and Thuy Ngan Nguyen. 1 he awards

embody

Jacqueline Morris

won

the

Charles H. Palmer Scholarship.

the

importance ol friendship with in the School community .md giv

ing

back to others and show

students that alumni gave .'I themselves for their benefit, said Marcia Novak,

assistant

director o! universit) steward ship development The awards link ihe past, present, and future in a great event

Senior Dominic

Chipolone, left,

chats with Geannette and Jason Burack (SMG '42).

The recipients shared the with Deans, faculty, par

event Michael Seimman (SMG '94,

grandson)

and Mrs. B. D.

Coyne,

flank Daphne Germaine, the B. D. Coyne Scholar.

ents, and

manv

ol alumni

tributors and their families Leaders 11

commonwealth

DBAs

Dig for New Truths. Doctoral Student Research.

alwavs important

There's

behind-the-scenes work

going on in the School Iodav there are approximate!)

fifty-five

students enrolled in

the School's doctoral (.DBA)

program, each

delving

into

ol

ol management. Each

we'll

issue,

the work

highlight

lew selected DBA students

a

Technology

High-

a

nents are

informal

organizational

which

ture,

consists

relationships ees,

among

struc

ol social

employ

facilitates the sharing and

creation of know I that

h

ledge

different type ol

networks vary in their abilitv to

facilitate knowledge sharing

and

creation,

influences cess.

able

which

turn

successful, entrepre organization "To inves this tigate question, I sent surihe to twenty-one original engineers ol a high-lech, start

is

ol research

on

between social networks and such

social networks and

sharing

first trading dav market over live billion

ed how

indicat

engineers

thev

frequend) sought knowledge

the live different

benefits from the other

m\

mem-

ol their group I'm using ial network methodolog) to

analyze the patterns ol knowl edge sharing Then 111 compare my results with results from similar, prev ious stuck

a

in a

large organizational setting. What

I

expect

to

Imd

is

that

and shar

knowledge ing m entrepreneurial organiza creation

differs from that

ol

large

Bakstran did her under

orga

known about the link

organizational

a

valuation ol

a mn

nizational social networks, lit tle

a

up company that went IPO three vears alter founding, hit

tions

organizational

While theres

body

in

into

live compo shared in similar pat same

neurial

investigating how the

is

sharing

lormed. Bakstran

rrentl) looking whether the

dollars 1 he

Start-l p

Organization. Lynn Bakstran, working in the strategy and pohcv depart ment,

are

patterns

ting

Social Networks in

and distinct

sought,

terns in

a

pecific issue thai might eventually impact the art or science

aie

graduate ol

work

ai

ihe I

Vermont, majoring

Iniversit) in

Previous research reveals that when

iing She has worked at I ligital I quipmenl in sales

ue.

conceptualized

networks and

domain ol large

Small Multinationals in

Global

Competition.

Tatiana Manolova

the strateg) and department, and is interested

live basic informational benefits

in

in

the effects ol

organi

zational success,

working policv

is

global compe-

Recent

or

social networks and

knowledge sharing and creation." on

small

companies

Global competition has h assumed to require companj

attributes posiiivclv associated wiih size, such as market powei, resources, 01 a proprietarv adv, image Therefore

as

the

ex<

corporations developments in

the international business arena,

tition

knowledge is shared in social relationships among members ol large organizations, 12 Builders

global competition has been

i

knowledge

and creation.''

"Little is known about the link between social

.

how

lew

.

hallcngmg

International

liberalization, favorable cal

climate,

tr

politi

advances in inter

national travel and communi

cations, and a global mobilitv ol factors ol production have

brought

down national market

barriers and have made ei

lor small businesses

it

easi-

lo inter-

SMGnews nationalize Small companies.

especially

in the

ogv industries,

technol-

high

increasing!)

need to consider sales to

a

market segment in order to recoup accelerated

global

development

Nol

costs

01

mall and medium-sized

emergence ol small multina

tionals horn

Finally,

some

tvpes of global industries Manalova has a BS in

people

companies active exporters, thev also establish production,

international business horn the

sales, service, R&D or other affiliates abroad, emerging

Bulgaria

instant

multinationals. The for

1997

Organization Cooperation Development synthesis Economic estimated

more

than

and

alone. This number ed

to

grow

235,000

is

expect

continually

>idmg to Manolova, "Companies experiencing

rapid to

internationalization tend

be clustered in several

industries: computers and associated peripherals, soliware,

industrial electronics.

medical

and spechemicals Since small

technology

multinationals

global

enter

Sofia,

fellow. This

inde

start-up.

The "Invisible

in

I)

il

follows that

inherent

industry

unilorm-

some

and competitive charade; favor the entry ol small multi

or

formed

consulting

research

and

I le

nmeni

agem ii

tvpical

business

issues

addressed include

I) promot knowledge sharing m net

works that

i

ross

functional

hierarchical bound. u

IBM-spon

engage

organizations

or

li

product development i; 2) post-merger management and network integration; J) facili new

tating development ol commu nities ol practice. 4) designing organizations to support strate gically important networks.

management Out of these

5) promoting alliance effective

Rob Cross

companies. Cross has organ

ness via

the

working organizational behavior

in

is

he

ment

she

or

for

research question

His primarv is: Does

the

and

mainte

quality,

ol information-

use

based

relationships impact individual performance? Definition

hat

\\

a

sub-group

of

agencies

and

to

means

ing

Cross has

a

BS

busi

in

and government studv social capital

ness

ot improving

University ol Virginia. Previously, he was a manager

companies

creation

and shar

in social networks. "I

administration and

at

Arthur Andersen and

essentiall) leveraged portions from the qualitative part ol my dissertation and have been

successfull)

and testing various

models with organizations

in

an

MBA, both from the

commercial

developing

relationships? the

is

a

lending officer

at

NationsBank This March he

defended his the

sis

and will

on

Commencement Dav

receive

his DBA

and

Henderson Named to Chair. Professor John Henderson, left, ent of the Richard C.

process bv which such rela

tionships develop

zS

social networks.

the

are

Process What

stud) knowledge

knowledge

informational needs

various

nance

turns to

to

ized and leads

department researching the relationships that comprise a person's information environ

mdus-

structural

as a

is an

savs,

lor

College Knowledge-Intensive Work.

mation-based

not

18 months ago

ments

ing

sored group ol over 40 compa nies ,\nd government agencies

numbers, yet

across

other

joined die Institute ledge Management

held company and

pendent

on

databases

on

seeking information ledge-

experience includes managing a cosmetics division ol a state an

reliant

more

than

Cross

salient characteristics ol mfor-

are

hen

know

to

lor know

competition in increasing distributed

w

professional

Her

report

small multinational corpora tions in the OECD countries

often

an-

this group. To date, I've done more than 30 social network

studies and

employed manage organizational knowledge, we continue to find that people

ol emergence ol small multinationals in different

ol l conomics ol

employ

advanced technical

solutions

terns

-i

networks ol

Despite

to

suggest ol the distinctive pat

spective

embedded within

knowledge

industrv per

an

was honored as the first recipi Shipley Management Chair by Richard

Shipley, CEO, Shipley Company.

are

maintained? How

Function

are

such

nationals Hence the research

question guiding

mv

work is

problem

What industrv structural and

I

lour-and-a-hall-veai

competitive forces 'a1 promote and hi impede ihe emer

coming

of small multinationals?"

with

i

Her work has three

intended contributions 1 io

concepts and relation from the industrial

apply

ships

contexts1

started the program

a

from Arthur Ami heaw

fairly

I

background at

the intersection ol

tion

from international business

man)

focused almost

multinational

enterprise. develop a theoreti framework explaining the id,

cal

lo

look

organiza

speuhc knowledge man

research in order

explain

with

technology

emphasis

the emergence ol die small

to

tional behavioi ,\nd informa

organization paradigm and the theories ol the multinational

io

consulting

wanted

agement

on

ik\H

earl)

I

a

felt that

KM initiatives

exclusive!) technolog) .md codified knowledge and missed performance improve ment opportunities from

on

information

Leaders 13

commonwealth

Building Leaders Leadership Institute.

The

s\

fi

l

m

'

utives

i

competition

Increased

experiential brainpower to the

technologies, and multiple alliances of the evolving econo my require fundamen new

els. Leaders wall need

continually

implement

the

to

always applied nothing

abstract We talk

skills and

world

alwavs locus

at

the opportunities lor each executive to discover

approaches and capa they'll need to thrive in

new

bilities

their

new

roles The partici

are executives

pants

from

prominent companies lacing and difficult chal-

compelling

Thev- work with

-

group ol

a

teachers

mastei

select

This collaboration is in

which

ated

by

nies to

thai allows the ment

leading

compa

create an environment

and

quick develop

application

knowledge

ol

It merges the

generating capability demic institutions, 14 Builders

ol

aca

Pitney

Packard, and Giant hood,

ip

prise

such

as

fast-cycle

proht

customer

responsiveness, leading in the new economy, real options. and

driving organizational

transformation. The

founded

1988 k

was

at

leverage

areas

ment,

Institute

the School

in

developed specifi ihe

learnings

corporate partner

and research

ships the

Leadership

ol

tenters

executive

technology

and

in

develop strategic

alliances,

enterprise manage strategic human resources io help propel high and

potential level

in

executives to

ihe

next

their organization.

savs

as

Prolessor l.lovd

Band, institute director, Our

sector

such

as

United

quickly," as a

people

bring speed more savs. helping

up

she

them gam

in areas

as

(

to

companies

executives

non

ment,

strategic needs of the hrm vvtih the learning and knowledge-

as

own

oui

ol experts and

such

Hoopes,

those with their

to

wide arra)

com

highly

companies Bowes, Hewlett

substantial niche in the

from

a

for-profit

well

cally

Leadership

successful

immediate results

learning

collaborates with

is co-cre

to

a -cnsc

ol the enter

whole We

in as

Institute

bring fellows,

Wav and the I

nterprise nki.i! Corporation In addition to our own expertise in the public and nonprofit

where thev work with

Investment

nine

sectors, the diverse group ol

groups

work lor

applica

Associate Director

working together h s knowledge that produces

was

Institute

come

panies

(both

process.

executives

the Institute and

academic and corporate1 who serve as facilitators in the

The

knowledge

from

one

real

on a

spcuhc object

irding

maximize

the

a

a

is

high-impact, fast-cycle learning initiative, designed and tailored to

tion,

strai

new

I aster

Institute

to

economy, how to and quicker. We

choices,

Leadership Boston University

in

concerns,

strategies that meet the chal lenges of our rapidly changin The

learn

ot strai

context

and it's actual

practice,

new

our

ing partnershipaddress leadership

old assump

test

tions, and discover, and

"In any ol

business mod

new

a

tual and

speed, globalization,

tally

brings

wide range of concep

months We have

developed,

a mix

ol small

as we

as

us a

for frame

which allows

working bioadei

SMGnews opportunities for learning from

high

level

fully

select

executives a

person's leadership capabilities

We

npanies

group ol diverse

advance have

companies which intcntionallv broadens every participants

attention

exposure to new ideas. "In addition to group

us

integral

to running

us.

the Bronner E-

lor learn

Development

education format. Eni Hewlett Packard

we

on-one

one-

in their corporation.

We also

provide

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communica

works with each individual presence, which often enables the executive

to a

higher

created to

manufacturer to

Hoopcs, "After working Eda,

Institute, and the Svsiems

tioned

Institute

can

also

as

on a

greater executive

more

clearly,

and be

more

con-

hdenl ol connecting with oth all levels. This is particu

important as executives move to broader roles within

Internet. NBC's creation of

tion isn't

NBC Interactive (NBCi) blends

find the answers-but whether

Lynch, and Fidelity have rein

discover. It goes

vented themselves in the

gle university

tumultuous financial services

pany. It calls for collaboration

expertise ot

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tap the

number ol the

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faculty,

extensive

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manv-

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This is not

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meet on a

discuss

One of the

examples

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partnerships Leadership Institute on

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communi

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coach within the individ

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such contacts led to the

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embedded in

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to

best

help the

pany and individual

that will

meet

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com

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bene

Other business schools

1 1

research

university, the

School

ol Management has several, all the better foi concentrating

luepower

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specific

companies

the Institute.

to conduct research and

applied projects

within the

corporations. The working

function-

continually advancing

state of

knowledge

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learned. A

what

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areas m

depth

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Baird,

Because

time,

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look

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all the functions.

bring a cross-discipliapproach lew could hope

match This

partnership on

same

can

narv

ma) have one or two research centers, but .is part ol a

one

has

models,

concepts, and approaches by

working

from

They'll combine the expertise

year,

new

specific

groups will meet 3-4 times per

The charter at BUILDE is

fit both

I lent companies

ways of

business.

objectives

needs, and each

new

come

sponsoring

on

The participants

areas.

scholar, and corporate leaders the

the wealth creator's list

I

ent

options). rapid ascent to

reflection of the potential

lor

(.

panies focused

of academic researchers,

real

to co-create the

becomes critical

creation

the power of finan

through

top of a

corporate needs clearly helps the School identify trends early

we can

tion

single

com

by working groups composed of eight to ten com

will

as

sin

a

The research agenda will

ing), changes in governance (ownership to relationships), well

beyond

or a

be driven

topic

Microsoft's

the work with ihe Lucent

cations

returns

cial instruments (securitiza

draws

orporation thai has lunded major research initiative to the topic ol

rec

to scale rather than decreas

as

cor

which

collabora

consultants, and corporations.

business mod

the shift in economic

rationale to

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al

fine-tun

mere

a

between academic institutions,

needed-those that

are

ognize

most recent

School's

new

establish

think tanks, research centers,

mem

ber corporations with which

the)

Express, Merrill

power of the Internet.

relation

nates, peers, and bos; toward a common goal so

we can

The Schools

organization ability to rally others (subordi

"We're set up

whether

just

tive network that continues to

The potent combination ol academic excellence and

where the

the

it

The ques

we can

ers at

larly

over.

American

porate

presence which enables them to articulate their objectives

and

over

get it

get

television with the Web.

executives not

more

take

right

to those who

put together specihc expertise to address an executives needs.

to

only speak effectively, thev literally

the airline of the

realm

a

but to those who

with corporations In addition, each Center or

with

Success in such

right,

ships

to

today's environment.

a

Express is reposi

'

According

and

Federal

'Is

level within the

organization

the core principles practices for leading in

uncover

transformations.

a

economy. We will discover and

Human Resources Policv

who have

effectively

study those

validity

dynamic

come

on

executive

communicate more

Dynamic Economy (BUILDE) was

their

reassess

won't

coach, Eda Roth, who

tions

blind faith in established theo

and relevance of this

Westinghouse morphed

Roundtable.

questions. We will suspend ries and

in the

Leading

new

kinds of

new

Institute for

from

Research Center, the

work with them

leading

com

and

questions

media and broadcast leader.

Leadership work,

Hatchery, Learning,

Institute, Executive

the classic executive

equal

knowledge by asking

panies. The Boston University

Entrepreneurial Management

The program clearly above

within

underway

the School ol

Business Center and v enter

entrants. It is

new

We will pursue

companies.

economy" is not just

ly about the transformation

including

releasing the essence of Leadership in all of

about

Managements other centers,

a

unique formula for

stands

The "new

business

in

Professor Lloyd Baird

by

an)

University Institute for the Dynamic Economy.

The Boston

Leading

devel

Baird "In fact

savs

opment,

to

more

pa)

leadership

to

Through The Institute is

to

thai want

is

all about

We deliver \\e.\d

what the companv and the

person ne< hand savs he current

issues

sees

three

and three future

developments that clients

want

Leaders 15

commonwealth While

ing

learning what

it takes to succeed in

dynamic economy is critically important, the real challenge is

evolving

to

are no

be seeded and

into

a

whole

set

new

increasing!) adaptable aligned with suppli

unlearning and learning should be cultivated by engaging

ers, clients, and pari nets

Leader will become

d says

The

teacher,'

svsiems

thinking

require the integration

alliances Thus

growth

will be the

change

leaders in the process of discovery, experi

not

and

source

of

advantage. people industry research we

competitive

"Because of the

and the

mentation, and

application. DlRIi

can

tap, we're

two

vears

always

about

address First, companies todav are looking at people as

to

their competitive advantage. This is nothing new, but issues out

of this so-called

leadership

to

be up

have

a

will win the

battle

to

date

but

our

that everyone understand how and capture value Second, there's a push for

tionships to happens on We

dard7 What

A les

re

an

basis

what's

irch demand results

isn't learned until behav

will

services

it

provide1 What do want7

consumers

Professor Nalin Kulatilaka of the

finance and

economis

The data

on.

tries, among others

tackling questions is

shaky,

marketing to

lies Initiative, he heads

ility

a

$10 million research program that is examining the business ol the mobile-

potential

Internet. Funded

by

Technologies (which

$5

gave

Currentlv.

carrier

on wire

cai

particular!) researcherfriendly That is. their usage

aren't

data,

places

ent

data, and lo

billing

data lend

lion

Lucent

messages

biggest hurdle, howin rinding the right

The

As director ol the Global

to test

less devk

the least. But the prizi

sav

that this into

ill the

immei

on-going

wired

w

next

stan

look like-

technology what

head

we

totally happening around the globe ( ompanies funding our

to create

the

these and related

Centers.

insure

to create

wireless Internet

lartment

built in mechanism

through

Where

Institutes, and corporate rela

demand

effectiveness

application, says Band "Other schools trust profi

wireless

is

headed? Who

ahead of the tradi

tional process ol translating research into knowledge and

(PRI

Mobile Internet Initiative.

more

within the corporation, but across partnerships and

The

son

be

and

will

experienced.

arising "little I

Wireless. So Far It's Clueless.

are

ol pressures Along with effec tiveness, companies will have

longer valid and accomplishing the un-learning of them. This can't be taught; it to

go away But thev

to

uncovering the models, behaviors, and assump

has

thinking. No one expects these

this

tions that

develop sys

executives

tems

to

be

differ

m

Plus

kulatilaka.

We have

to

guess

"

ior has

there's

million to the School ol

changed Third, call lor

a constant

help-

Management

E-Day 2001. Students

begin

Economy"

session of

about electronic

E-Day,

commerce.

"Financing

In The New

where speakers shared wisdom

and $2.5 million

on

each to INS1 AD and 1 ondon

use it

to

School ol Business1, Kulatilaka

tial

to

colleagues

predict

are

consumer

behaviors

with results thai will reach

kulaiilakas hist creating

where

consume)

lab.

keters

conduct

can

challenge

reliable mobile

a

controlled studies

mar

e it

they'll has

sign up lor

a cost

coming

Ihe

hoping

leant is

ol travel and

to remove

as

enlisting

possible die

help

financial indus

ask

feature

X

si

it

we

hopes

\o

results bv mid-

fall Well check back I

know

when it

attach

kulatilaka

user

professor

is

d like

its

project

can

experiment, how do

his In

variables

the)

We

to

when thev aren't paving lor it vet. ot trying it out live in an

identities will he shielded from ihe experimenters, the as manv

is

to

says kulatilaka, but

"i

carefully

medical model where

difficult

actual usage

Using

a

order

simulate other poten

extreme!)

oi

m

hi top ol all tin-,

*

into the multi-billions foi the

is

target,

offerings

living

w mners

16 Builders

technolog) platform

most

and his

to take seats for the

which

issue

have to

late

in a

ol Builders and

eadi www.lucent.com

SMGnews

Expert Testimony. Speakers Explore Business Today.

A

diverse group ol lead ing professionals and

academics

School ol

the

spoke

the

at

Management during

semester

shared their

The

speakers insight in a vari

ety ol settings, from the class room to special events, includ

ing the Marketing Depart ments Distinguished Speaker

David Silk (GSM '94), managing director at Korn/ and member of the 1980

Ferry

US Gold Medal addressed gies at

the

Hockey team, networking strate c

areer

( enters invi

tation. The former star Terrier

spoke to graduate students on Januarv- 18 and undergradu

A student,

6

ates on

Februarj

Simon

Garfinkel, due! scien

left, poses

a

question to David Silk, right,

while Professor Ted Chadwick looks

on.

Series and the Healthcare

Management and

Polic)

Programs lectures. Bernie

MarketSpace, issues facing his

discussed industrv with

Patrick Kaufmann's Marketing class

on

Space

April

recent

with h-

and CTO

Sandstorm

appeared

spoke

i

at

prises,

to

Jesper

fohansson's Information Systems class on February Garfinkel discussed

w

as

part of the

(. areer

enter's ongoing Lunch Series nh top business executives

cussed the latest develop in on-line

purchasing possible determinants to gauge consumer bu) ments

and

habits on-line.

26

seeuntv

Jody

6. Market-

Hoffer Gittell, entrepre neurial And serv

Monitor compa

is a

changes

in the compan) Ehrlickman

Jaworski. co-founder

ol

IBM and

tist at Broadband2-W ireless

ice

ny that uses technology and new media to create

management

prolessor

David Russo.

president d unique approaches human

at

executive vice

ol BuilclNel. dis-

resources

Harvard Business

Foulkes

Beha\ ioi

Organizational March 29

new

businesses and busi

School,

ness

opportunities

coordination

On

mechanisms.

Comeau, executive

relational coordi

dent ol Human Resources

25, the

On

Marketing April Departments Distinguished speaker series continued

nation

the Amos Tuck

ge Keller discussed the effects of ingredient branding on

exlcndibility

uon

security

scientist

at

oration discussed ntv

the

m

incident response, while Ramsey Key. senioi informa

m Windows March 12

host brand Also

Mitre seeu

Peter S. Fader ol

held

on

concerns

May

L>

Februarj 6 students and facult) sponsored bv the

lacing

talk

to

I leak Ik

are

his

Rich

Dawn

Ehrlickman,

presi Propert) Licensing, IBM, spoke vice

dent for Inielleelual and

with students

lass

si, m

Stn el (

on

22. Sue vice

presi

orporation,

about how her compadeals with employee priva-

spoke nv cv

issues

nolog)

in

and the

the

use

ol tech-

workplace-

Management

Program (acobucci, marketing

profi

the Wharton School, University ol Pennsylvania, addressed

groups

t

Februarj

2000 on

Associate Prolessoi ol

Marketing

care

1 lei

school ol Business. Dartmouth

strategies

provider

Jody Hoffer Gittell

Osborn Prolessor ol at

and pel

formance in

with Kevin L. Keller, E B

Marketing

spoke

on

to

with 1 red

over

lunch

on

March 14 about his role al

orthwestem's

Kellogg Graduate School ol Management, look pari in the

Marketing Department s Distinguished Speaker Series on

March 1

lacobucci disLeaders 17

studentprofile

Medal Round. SMG Student Golden Down Under.

life, sure,

the School ol

Oh

Management didn't

send any athletes to compete in the 2000 Summer in

Olympics

Sydney, Australia,

but that doesn't

wasn't well

SMG

mean

represented

at

the

Games Karen Brzozowski

tSMG '01) extended her Boston

University study

she became

a venue

ations coordinator

at

maintaining

C enter at Fennth Lakes,

Row

were

liming malfunctions for while the most omi

mier

of

event

the

potential threat

"There

much

hype

about

until her

'what if and conducted simu

ended in

2000. but her

May

internship Sydnej Olympic

with the

Committee

tunity

proved

golden

too

lot ol

a

preparing

during

abroad and

study

oppor leave "I

to

time

spent lor the Games

an

a

my work fullilled," says Brzozowski. I dis cussed the situation with mv shame

SMG sots

all

wen-

was so

possible always asking

terrorism, we

ourselves

lations ol

possible scenarios throughout the summer We had to

satisfy for safety and running the

and

my

seemed

it

can

i to

I

hours and spectators w ho entered ihe bleachers at claw to

savs

m

active

a

lot of time

for the Games

a

is

Peer

preparing during my

abroad and it seemed

shame not to

see

my

a semester

or

18 Builders

kavaked

a

m

dav in her

both

Karen Brzozowski

of

directs the course's student

teaching

assistants

about life and

Karen has

enthusiasm and

strong!) "

believes hard work pays oil Brzozowski, whose journev

to

Australia included

stops in Thailand and the

Islands,

in

from the country Crocodile

She

currently

me

hough she had

Manv

us

remains verv

too

missing

n

the lake and started

protest and exhaustion We didn't see that one coming

tutelage

great spirit to every she does, says Arnold. thing "She takes an optimistic view

couldn't

Dundee, Brzozowski

efficiently,"

a

seats

Brzozowski

lumped

tunity

rowed

good

swimming around

the oppor

I

lind

the

and labs for freshmen and

brings

the necessit) ol

smoothly

System Under

Professor Peter Arnold, she helps brainstorm workshops

extraordinary

competition, wind pushed start times back by

Awav

savs

teaching assistant of Management as a

d.w ol

that gave

events

spent

assure

SM 122.

the Easiest times.) "The last

work fulfilled."

valuable to pass by, even il it meant

sen

olten causing

delayed (to

both the need

Brzozowski.

study

pro).

agreed

was

limes,

be

not to see

and thev

weather

sport and excessive wind wreak havoc with per

sitive

Stand the wait and the hi

terrorism.

Reading, was native, Pennsylvania only to be Down Under supposed a

semester

spectator

is a verv

ices

sen

athletes the fairest results and

nous was

sporting

ing

Advisor. Presidents Host, and

co-head

to

helped oversee the logistics of keeping the venue afloat in ease ol myriad possible prob

ol managing the worlds pre Brzozowski.

lighter,

formance

races,

Olympian

was a

respect for athletes who work paddle and oar in hand, she

herself

task

a

man-made gem outside ol the host ciiv While gaming a

lems. The least ol which

the

However, there

and much wetter, side

Svclnev International Regatta

abroad program and, like thousands ol others, dedicated to

oper

the

a

little

more

explore

wants to

ol her world

every dav II its South America or the South End, it mailers little Savs Brzozowski. 'I've come

to

single eled

appreciate ew dav since I ve

trav

Exposing mysell

to

ideas and perspec tives, learning about

new

life, is really whats important These expe riences, brought into the classroom, make "

it

richer

studentprofile

City Hall.

Mr. Ross Goes to

City Councilor.

GSM Student Becomes

ago, Mike Ross

vears

Seven

(GSM 0 1 ) small

a

huddled

sat

in

groundskeeper over

the

as a

He

amid that

pelted

the

But when die winter of

city

Cuv

find a position with the of Boston. Ross scored

well

on

his GMAT and

But his

run

1999, he decided

in

lor

citv

council

home district,

in

an area

to

his that

includes Boston's Beacon Hill,

1994 melted into spnng, Ross' lather helped the recent college

grad

award from Government

and,

poured

GMAT stud

winter snow

"Best ol the W. b

exposure lo city politics under Menino still captivated him

Bostons Franklin Park Zoo,

where he worked

a

Technology Magazine

in

building

red

li

Mission

"1 learned the value of

from my par earlv- age-, savs Ross Mv lather did youth

public he

soon

Fenway, and neighborhoods.

Back Bav. Hill

his way to graduate school, thanks to a City pro was on

service

ents at an

outreach

in some

of Boston's

or

Northeastern part-time free

toughest neighborhoods and look me along as a child I learned a person's job can and

ol

charge.

should have

gram that allows employees to attend either Boston Universit)

Mv

first

job

Cuv Hall

al

entry level, says Ross. "I helped coordinate the online

meaning

technology department

campaign bv

was

"When I got the was

job,

1

famil) good to never

telling

a

have enthusiasm, but

mistake enthusiasm for

competency stuck with

I hats

always

He

and with

quickly

rose

good from

his tech support position Mayor Thomas Menino's advance

man.

to

coordinating

appearances. Alter

a

the

as

director ot online

the

successful

services

quickly began rebuilding sue.

"It's

good

which had fallen

into

virtual

disrepair Upon his return,

for competency.'

never

manager,"

mom

|anine I

run

lor

office,

it)

the

oil

to

his treasurer Ross

undergradu

area.

dog

re iv

the

rules

communit)

thai the A

job

reveals thai still

ballpark straight out ol 1 Michael e urlev s playbook,

m

job,

recognize

shuts oil

schedule

recently

rents lor tenants

m

his

communitj training, the hard, last negotiating and preparation come into plav Mv MBA

evervdav and thev woik

in

as

government business, s.us Ross

touch with

Ross

Ross

attended wakes lor those

i

personal politics

matters

negotiated

at

this

to

proposed

with ihe Red

Sox, and.

Ross

And

nevet

glance

street

vendors outside

except alvvavs he

he recruited

also had several

diverse

Park says

.iv

[here

part-time

semester

the hoi

girl

help from his MBA classmates, including Mudge, who now serves as

the (

a

a verv

my district spans from Beacon Hill to Mission Hill, from the to

instrumental."

though

Student look

Its

boutiques on Newbury i

argue thai, but

was so

ven

and my

my

different

completely

Hall.

City

discussed the new

gelling elected and governing

things

"

Mike Ross at Boston

from his on-campus

constituents

are i wo

important life, |anine Mudge (GSM

"My mighi

turnout

However, Ross admits thai

woman in

most

Ross

assisting him in the cam paign and enjoyed a high voter

ates

to have

mistake enthusiasm

friend

plus vears, Ross returned technology department

io

and

28, became the

city's youngest representative. T really owe mv success to the

at

my campaign

his

travel schedule and local

two

the council and.

me

capabilities

reason

the

on

4 1 margin, he

enthusiasm, but

Ross worried little about his

a

seat on

won a

Its

me

can

Though outspent

excited and I remember

friend

moral compo have that

a

Politics

nent.

as

thev do

faces reelection

Ross

m

November and looks forward to

serving

his

time

with

ment,

.\n

or in

be afraid

to

and

neighbors

friends lor another

term,

this

MBA "In govern

an) job, dream,''

vou cant savs

Ross

laced Willi the loss ol their Leaders

featurestory

Driving

the

Charles Lax Bv

John DiCocco

Once in

'82) This

a

great while, Charles

R. Lax

(SMG

sneaks out of the office to

past

summer

he

play golf. participated in the

pro-am at the Senior PGA FleetBoston

Classic with Bob

Emery, CEO of Robertson Stephens, at nearby Nashawtuc Country Club. "Our pro was Leonard Thompson," says Lax. "What

a

Palmer in front of There

ball. We had Arnie us

and Tom Kite behind.

spectators all around. rolled in a couple of 40-foot putts. I actually did pretty well for me, but playing in front of a gallery was a lot of pressure..." Pressure? Compared to his job? were

C-. Venture (

SOFTBANK (

and his part es k

apital,

apital

Partners, and GrandBanks

apital have woven their wav through the Internet and technology invi ment minefields, build c

ing

a

formidable

I

even

empire in the private

market From

equit)

tial fund of $57 million in 1996, his

ral investment capital base (ai companies) today is a tally sheet of nearly $8 billion capital under management. Now that's

driving the

green.

kax and his partners have uni

ered. nurtured, funded,

helped

man

the very least guided some ol age, the giants ol the Internet, including I hade, and Art or at

Technolog) Group Despite

the

pessimism about

in

high

tech and Internet

remains

upbeat

about both

Co-Founder, General Partner SOFTBANK

Capital

Partners

Co-Founder,

Managing

Director

SOFTBANK Venture

Capital

Director SOFTBANK

Investment America

Corporation

Co-Founder, Managing General Partner

GrandBanks

Capital

Advisor, Seed Capital

20 Builders

an ini

u

SMGnews "I have

keep urging to go back to business school. Getting a master's degree, in today's market, gives you an edge." His

people

extensive

here I

professional experii

graduating from the School

since

h springer

high tech hrms including ALPHA Software, Economica, and Phoenix

We had c

li.u lev

Technologies Ltd.

huge

During his last assignment at Phoenix Technologies, he was managing a |oint

the

between Phoenix, Interactive

venture

svstenis,

in ]apan and Corporation is now largest high technology

one

ol the worlds I

ax

private equilv to

go into

bus) headquarters

in a

is an

kind

was

ol his

storv

enough with

successes

share

to

The fol

us

entrepreneur So

was a

who, with

Industries,

a

in

business

mv

was

mini-conglomerat< most!) and.

interest

1

arguably,

got my ol

some

she has and

Ron Fisher, the CEO ol Phoenix In 1995, Fisher

Technologies. brought

on as vice

Lax then

Holdings.

Fisher

investments to

new

SOFTBANK in

apitalist kind

to invest

Charley said, Charley oiled

Lax

in

a

in

the first

the

Capital

'l TBANK

on

the

vears

arguably,

parents, I

licit

is

golf, Charley also plays squash and attends t cities

and Brums games He has a passion lor cigars, international travel, and with his

grad

us

school

Although graduate people here I keep urging lo go hack to business school Getting a mas ters degree, in today's market, gives an edge

I

have

B&L: lodav you

a

joint

venture

New York

in

with Chase

Capital

late stage strategic investment group In the kill ol 2000, we started a new earlv

group focusing on Fast technolog) investments called GrandBanks Capital venture

stage

v e

been

good for

vice vi

CL: We've done well And various

deals and

partnerships,

through we've

ended up with over a dozen partners spread across the I S managing SOFTBANKs investment

interests

We created SOFTBANK Partners

to invest

in

capital companies on a

late

stage basis, companies verv dose to public or ahead) in die public market 11

ahead) public, we can invest through a PIPE (a private investment in public entit) I 1 hat's where, instead ol going into ihe open market, negotiated, structured deal B&L: Dell

us more

a

vou create a

about thai

CL: We've done that

so

far with

two

a

group ol

high-powered

Would

vou

walk

us

general pan

re a

ncr/managing partner/pi

de from

have

us

ol

-'lie

better

are

All ol

sons

uated from

I-

Partners and CE( I ol Lax

Ventures (now called Capital' We also

\oii

Wi

general partner ol SOI

the managing general partner ol GrandBanks Capital and

good fortune of

undergraduate di later,

now

tennis

CL: \lv

educated than

worldwide well-

Global Ventures, and

lien she

educated household.

ven-

venture

machine Lax's partner manages SOFTBANK

managing

w

Rowan Lniversitv

an

a

oppottun Six

it

her Ph P

on

B&L: You had the

investment

BANK si

Internet

pan ol

Gar) Rieschel, Venture Capital is

join him

$57 million

"Lets do

is

began offering

venture as a

working

my lather, and got her MRS instead she was recently Vice chairman ot

consider Before

Fisher asked Lax to

long,

w as

degree from Harvard.

met

was

chairman ol SOFT

BANK

a masters

Cuv.

B&L: So you SOFTBANK and

from him

acumen

who's always been sup all lour ol Ik i sons has also portive ol been verv much involved in education He staved in touch with

Technolog)

SOFTBANK Venture

Coast

Mv mother,

capital

first domestic fund, Si )FT-

Partners

successful-

verv

through acquisition Certainly, business

our

a

17. He built that business i

BANK

still am). Then

president (and

i|P Morgan Partners) In 1999, I co-founded SOFTBANK Capital Partners.

partner, started SL

father died in 1976 when I

\lv

was a v ice

created klatiron Partners

was an

Harvard-trained

electronics company

an

was

ihe blood?

it runs in

Lax: Mv lather

Charley

lawyer

under the auspices ol SOFTBANK Holdings (later rolled up in SOFTB Investment America Corporation) where 1 sed

Builders & Leaders: Your lather an

sequent Japanese fund of $170 million

excerpt

southern New |eisev

venture

"'ItJg^^Cf

I

a

enjoys the antics ol his spaniel puppv "Grade opportunity lo meet with

entrepreneur. He

left Phoenix in 1990

I'M "11

E~

renovated church in Newton Center.

MA, where he

and SOFTBANK

investors in

an

his

ai

lowing

Korea SOFTBANK

scientist at

a senior

"

-

iotec h firm

magna

laude includes positions at several

cum

Miehele,

girlfriend

""

''"

imarv

investoi in

companii

through

them?

CL: Ron I ishei ol SOFTBANK

Holdings

asked

establish ihe

me lo

venture

Ihe lust kind,

$ il million

We

ran

join

him

capital

already

to

group

help in

raised,

that hind and

a

earlv

was

subLeaders 21

featurestory "One of the

things

that characterizes

our

base, but

always focus on the No. 1 player and that's why our returns have been extraordinary. Because the delta between the No. 1 and the No. 2 player is roughly three to five times. Which means that the No. 3 player does not even count!" investment thesis is that

investments,

a

with, bricks and mortar brands Yet its backend a fulfillment companv so

local company called

Webhire; and then Global sports Interactive,

in

Philadelphia

The Webhire deal

months

to

gestate We

million into

it.

ten

Global sports And

subsequently

another ^20 million. Then Comcast co-investor. Webhire

one

software vendor in the human

resources/human

is

joined

the number

as a

thesis is that 1

been

always

we

why

1 and the No. 2

between the No three

lo

live

ha\

e

plavei

limes

Which

does

not even

player

count!

space (managing recruiting processes' has 40% share ol market Global sports manages retail operations online for panies like the Sports

We

Authority, Foot, and

brands

Sports

rWw

you're

lamtliar

earlv investors

were verv

We invested

Internet

to

widely, broadly,

^

Yahoo1 and E-Trade We

holders in

some

We've done

not

in which

we were

investor

I

still

B&L: What vour

locally,

Technolog) Group,

the board there

investments were

lnquiry.com

among

But ol the three,

ure. was

lEntertainment, was

the onlv

another fail

Inquir)

com

-, uhoui an) hesitation, il that deal rued itsell 1 kev were a clearing

house lor 1

professionals looking

1

loi

where

misjudge

vou

u ,mi

monev

not

spends

lai

chasing

a

ready

vou

\

lo

have

Inquiry

a

ners,

loo

much

business thats

happen

Raielv do

failure thats like

com.

agement

22 Builders

the management

the business model, and the

companv

with the

team,

the

the

right

held. It still has far and away a better n than

man

hnology

And

competitors

us

lot ol pan ol that was because we put capital m the compan) ahead ol time a

gave them

unfair advai

an

nst

the competition But having said that. thev had a terrific management team. which

their

guided

GrandBanks

success

to

he

a

1

just

recruit

Corporate

partner

in

J.I Heal) We've been successful because

had

a

v

apital

singular

focus

on

we've

the Internet

argue the bubble has burst

today,

but 1 d argue we haven't vet seen the valu able contributions the Internet platform

bring to all businesses lis going to radicall) change the way all business is done, its going to radicall) change the

can

all education B&L:

is

So vou

done don't think the

Internet has been

overhvped Are people overlooking something1 What are vou seeing? CL: Well, mv partners just invested m Big Chalk, loi example, a k-12 tech

nolog) platform tionize

right right part

te<

in its

enue stream

wav

nformation enterprise software more hkek 10 have failures You're on

H^.

a

some

1 would dc^ A,Ain

one

co-invest

occasions.

better business model and

Development

Cybercasl

American

number of

CL: Yes. Id argue that even though Yahoo's stock has gone down dramatical ly, with the rest ol the market, it's still the

disappointments1 CL: 91

We've had them

ed their former head ol

the first venture

on

our

co-investoi and limned partner, too. B&L: You create strong famil) ti

it

Mainspring

An

ommunications, m

significant

investments

with companies like c

still

ol those companies.

lot ol

a

re

had Yahoo' acquire two of companies, Geocities and

ve

us on a

leader

the

in

know ing what was going to work some ot our earlv investment successes include

Athletes

all the

Chalet

com

is

means

Having said that, we re still subject the ups and downs ol the slock market.

It

,

Impulse Buy Network and Webhire, to name two. They've also been a significant limited partner in SOFTBANK Capital Partners E-Trade has been a significant

the No.

our returns

things is that we have a very large portfolio, almost 300 compa nies now, and we re verv aggressive about reating partnerships across our compa nies. We stopped counting when we had ovei 500 interrelationships between all the portfolio companies.

with

investment on

its time

CL: One of the

portfolio Yoyodyne).

because the delta

extraordinary

roughl)

our

focus

far ahead of

was too

successful?

We

it

and that's

player

that the No. 3

capital management

a

With Global Sports, we probabl) have an 80%+ market share. One ol the

things that characterizes

in

co-investor We put $80 mil

as a

lion

m

brought

we

Yahoo1

hear about

never

took

probably put approximate!)

and

we

it

of the business opportunity B&L: What's made your company

m terms

teaching

but this

site

that's

just might revolu

Ihe three R's

expands

access

are

still kev.

lot students.

and parents in amazing ways I also see the Internet impacting pro-

teachers,

SMGnews duction and the procurement processes

partnered

The Net

brands, thai didn't have

going reduce

is

and reduce

inventory, Plus, are

events

something

have been

reduce

cost,

brands

spoilage-

like the Firestone failure

that should have and could

seen

much earlier 11 all that

lem mueh

to

That's

sooner.

catch this a

and business

utation

hundred-year-

can

entirely

that these

things

Those

are

technologies

alleviate B&L: What else

CL: Software

application e-mail

are vou

services,

service

looking

at?

outsourced

providers

We have

our

silting out in the Internet. You don't have to have it local!) Those arcserver

things that we're investing in, technologies and managed service providers, anything that has

to

do with

streamlining

e-tailing.

shopping

building

had

it

brand Thais

great there. We invested in companies that

were

the

all

Impulse

Chase

ol

one

something

and

We

goods It's product for them to procure. Global Sports aggregates demand across a dozen brands, and provides merchandis ing, inventory and fulfillment B&L: But a

.

have

vou

medical

someone

like

Global

Through

was

is a

Web

Sports'

another investment ol

line

successes

product jusl shopped at Sports Authority.com, and 100% ol everything that Spons Authority vends online is done by Global spoils We do everything for them and we

as

franchise fee back

Authority lor use ol the to the Sports Authorit) presence

on

the

net.

to

sports

profit

Ihev gel first and thev don't have

leave the on-line business

everybody

thats

to

to a

we vc

focussed

branded

Ever)

taking

on,

products

time

model that

a

on-line

we've invested

in an

e-tailing company, we've looked at where thev can gam market and margin on w

Bluelight

bv

being advantage We partnered

the Internet

uh Kmart,

ol their

brand and using their men handise capa bilities in a similar wav

B) tware

focus today is m or software services technologies

and

large,

prepare lor

one

a

capital?

can t start out as a venture

capitalist Before

I got into this business I

was an executive

with

number ol soil-

a

companies What prepares vou the best isn't understanding capital structure ware

or

how

become

to

a

deals Thats the

ture

with

about

people

mechanic and easv

building with

struc

part This busi

great companies

entrepreneurial drive

hat prepares vou the best is being successful m business Go start a busii

become involved in

a start-up. or do line management in some organi product zation where vou have profit-and-loss

responsibility and have to in. force, manage technology people who build products, and manage product development Do something that has to do uh building products or sen ices that w

vou

then have

tomer,

our

to go face-to-face

You

creating

com as an extension

believes

W

competitor So

in

in the Asian markets Plus we've

in venture

ness is

brand. Pure

public,

like Y'ahoo!, and E-

big opportunities.

are

career

vou

a

taken

created SOFTBANK Korea, and SOFT

CL: You

handled

is

technolog)

Trade have gone public there And some ol these companies will be tremendous

ours

back-end lor Web M.D.

Their entire

companies

50 joint ventures,

over

were

B&L: How does

CL:

pay

created

Japan. Companies

goods

it

vc

ol which

BANK China, which

selling sporting

site,

help

can

the second largest

into

some

easy

Web M 0

largest. roughly

market, Japan.

sporting goods, you Amazon doesn't sell sporting not an

the

is

$8 billion capital under man agement worldwide. But we re the only go

because

cant,

Capital Partners)

firm out there that

a

avoid We

we

VC?

J.P Morgan Partners (the former

have- about

lor

ours) crashed

a store

applicability

have about SI 5 billion We

They

establish

to

private

in

CL:

is now

Toys-R-Us.com,

think have worldwide

we

B&L: Where does SOFTBANK rank

invested in Global Sports II vou go to Amazon toclav and you want to huv

Global Sports

successes

that

new

shopping.

because

M.D.

CL: We've sort ol gone the gamut ol some

part ol

infrastructure.

We invested in

processes

and outsourced management B&L: What about e-tailing? We've had

establish

example E-Toys (not prob

old company that may have lost their rep the kinds of

were

to

huv Network, sold to Inktomi,

to

Firestone, able to be crunched, thev

that

or

Inktomi

warranty data had been available online would have been able

online

with the bricks and mortar

capitalist, anv

be

cannot

thing,

or

a

and sell

out

successful

1 would argue

unless

to

venture

successful

at

competent sales be verv comfortable

you're

person You have

to cus

a

selling, presenting, and being more knowledgeable about your area ol interest than anybody else

"You cannot be

a

successful venture

capitalist, or, I would argue, successful at anything, unless you're a competent salesperson."

\lv hrm

former CEOs Perils pist

is

almost entirely made up ol top line managers Mike

or

joined

us as a

partner, he

was

hall dozen media companies like Ziff-Davis and Playbo) i

EO

at a

I kick

associates oul

after

two

or

Leaders 23

featurestory "I like

that

that

That's

companies satisfy pain.

'analgesics,' solving a real

are

customer need." three

he) can either go back and get graduate degree-, or go work For a portfolio company We clout hue MBAs

ket

Oftentimes, those

guvs will hnd

wav

and build

business. But

who've had three

standing

I

vears

a

or lour vears ol experi become partners here. Partner candidates are almost entirely succ<

to

ence

Jefl Parker

CEO's.

aer

ol CCBN and us

1

He

was

now

also

inancial and

CEO

currently

Thompson

real

of this past

per week' CL: We probably have 200-300 per week here in Boston We discuss a short receive

list of

30

maybe look

time to

10

at

40. We

to

to

probably

Is companies

week, face-to-face We like

have

to see

be contracted but

to

and business

product

driven bv tomer

deals

have

to

feedback,

he

cus

come in

right

board, back ol the

alter the a

com

pany, hut rarelv .And then, we'd be look ing at companies that are just before their In this market,

initial

public offering. you're probably looking

market

right

isn't

reall)

public offering, much ol a public proposals

out

ol

-ion1

CL: Not

here and

a

crisp concept ol companies

A lot ol

have

they technolog) thats

we

some

who your walk m

blank concept ol

still in search ol

a

the

wav

signs that the Put

are to

lot ol

a

had the

we

public

wider

oui a

take

our

markets

can

market had dried up. potential bu-

And ihe

ate a

large

with

regard 1

return,

ve

to

decisions

been

on

marginal

lough tough enough

not

new

com

ol my

on some

com

public

opportunities we're

every bit as interesting as previous but the valuations are so much bel

ones,

We used

be able

to

ear or two

ol

our

to

get

liquid

with-

first capital fusion,

the companies wouldn't be more than old before vou saw them in

public

markets Now.

we

ot three

live

minimum

before

period Its

a

thought

pounding the table with my pounding the table with

should expect

a

ation

liquidity event. market change. vour successes,

about creating

have

vour own

mutual

lunds1 CL: I doni believe

taking public High net worth individuals can participate through a kind ol kinds like Banc Boston c apital in

lor private equity

monev

sometimes

to

a

B&L: With

companies that gener and be more definitive

ihe

on

like real

two vears

of

net

perform

are

consolidation.

on

Focus

diversification. The

list. I should be

That makes

my shoe, like Khrushchev did, and actual ly should have thrown mv shoe at some

retail market should avoid private equity though lis sunplv loo volatile an asset

othei board members

ot the

is a

asleep

were

ol

Some

c

market that needs thai kind ol The earliei

the bettei foi bod) involved Capital markei constraints not only affect die companies but affect us as well Raising new capital lor lunds should have happened i arliei in the < urve W lien

do

it,

ever,

things

an

the best

ii

nine

be

to

good to he true, thats raising capital Because '

limited partners

mar

lodav

capital

lor

I here a

venture

tough

is a

new

are not

contrari

couldn't be

investoi than

bettei

lime to

be

oui

limn

ed partners the last lew vears But now the public markets have evaporated and new

investments dial haven

t

can

he made

been

ol the (.mil War A

new

seen

better prepare one ol the best

graduates?

cihc

players

in

spccihc segments

to

ai

valua

since ihe time

reality has

set in.

partic

processes, hosting on-campus seminars where students participate and m

ipate

at

m the real world furies Lax will he the featured speaker

the 2001 MBA

We made

billions ol doll, us ol returns foi

tions

to

things 1 ve seen is what the School ol Managements doing wuli their Ms* MBA. which is tying IT acumen with a business degree That's die verv best thing I ve seen 1 also think management schools should bring in spe-

t

toda)

doing

CL: I think

hi a

be

hear about business

time lo

venture

lor

B&L: What should sehools ol bi ness

vou

sense

lass

the wheel And

at

lough decision-making

ans

24 Builders

panies

ter

to

prolus before the be v isited.

earn

so

imminent

.

louts

companies have

econo

manager; to and earlier, which,

did better than when

brethren,"

this

now

B&L: What knocks

customer is

actually,

these guvs

at six to iw

months before the initial

the les

portfolio

spending faster

I shouldn't be

white

napkin-designed

a

ing

resen'es, as a

boards but

We'd consider

because there

larger curtail

panies

knowledge investor

the

vear.

are

CL: Ihe lessons learned

t e

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bring in the M&A [merger and acqui sition] intermediaries earlier, and reallv

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having founded several including First Call. How manv proposals c\o vou

clear under

some

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reallv have

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www.qrandbankscapital.com

SMGfaculty Retirement A New

By Zv

In

Approach.

!

i

a

Investing

this article. I'm proposing new approach to invest

There lull

ing for retirement that advantage ol recent mar innovations

innovations to

and advances

risk/reward

in finance

the

theory to improve risk/reward opportunities

available

take

to

these theo

improve ihe

opportunities

available to individuals

self-directed

individual

to

advantage ol

retical advances and market

takes ket

are wavs

in

retirement

accounts

investors before and after

The

retirement.

approach

introduces three

Guaranteeing

*

ele

new

ments:

Living It

tected bonds mum

inflation-pro

uses

to

standard

hedge a mini ol living after

persons pone

cessful retirement maintain ones

willingness

to

a

post

retirement

Retirement pose

option ladders'' lever growth in retirement It

to

ol

account

uses

can

theoretical

number of

a

daunting

I

economic

decisions. One must

Millions ol

world

people

today

are

self-directed

around the

relying

IRAs and 401k

(e

plans)

provide future

g

,

ment income

Since

these people lack about how to money

manv

they

ol

knowledge

invest

the

accumulating

accounts,

retire

seek the

portfolio model are a set ol risk) assets u terized by their means, standard deviations, and

lations

form ol

I

cient

guid

corre

as

he outputs are in the ol risk-return

arrayed along portfolio frontier

since

Markowitz

an

i

intro

1952 The inputs to the

literature The

been

many

extensions

emails m

lh

"

duced his model there have cnhani

important

as

and

the scientific

most

he desire

assets.

I

against

a

important

risk are

uh that risk I

a

desire

adverse

lo

<

or

securi-

hanges

demand for

in shod

induces

urities and

index

options

estimate thai

pre-retirement

vour

vou

re

bonds

I he

treasury

long-dated

I his

use as vour

income I

to

standard ol

is the amount we default desired

goal

inancial

contin-

Engines

Youi ideal goal is the amount ol annual pre-tax iii

income vou

are

making the

before retirement)

living a

annual

household income (the

80s, and ^Os

innovations discussed here

-ei

11 need about 70% ol

maintain vour

major markei innovations and the rise ol the new held ol

inflation-indexed

to

investing advice clients "Man) finan

planners

year

engineering

is

vou

example,

saw

financial

plan

standard ol

cial

amount

long-term

1970s,

its

correlated

hedge- aga

term interest rates

Ihe

can

diversifying hedge

requires

suc

retirement

to

highly

w

a menu

ol experts Most experts advice is based upon research clone bv Harry Markowitz in ance

hedging

be

hat

selection

choices

in these

He showed that

a

living m retirement I oi example. Financial Engines a popular online source tells

1969, 1971, 1975, 1992).

before retirement. Markowitz

on

investment

accounts

to

weigh risk, time, and guality of life, all well

the past.

have

developments

been from Robert Merlon

income.

Improving

Retirement.

in

The ultimate' goal ol

retirement.

It lakes

a

Minimum Standard of

have

m

would like

retirement

to

Your

minimum income goal is the smallest amount vou would find acceptable to live on Leaders 25

SMGfaculty thai

Monte Carlo meth

Using

and

retirement age that enable the user to achieve

US

the

"stripped

goal

minimum income

with

a

smallest

is

truly "the

you would

amount

acceptable to

seems

minimum

vour

goal

income

lind

ol 9

probability

But il

that

me

Hedging

live on,"

to

vou

iThe concept ol

securities is

understood in the

is an

and

the risk ol loss bv sacri-

nates

ficing

the

for gain Investing Iree ol

potential

converse-

asset is

the

in a

age 65 and

form

plans

bonds of he

tarantee

huv

Mates

form ol

is an

were no

ing long-run protection situation vears

arum

has

to

protected

Taking

reward

if the stocks

aps

m

of

terms

retirement age and

at

I conomists

in

from

ideological have long urged

perform poorly,

age 69.

Options and Leverage. Adding index options to the set of portfolio inputs greatly

retirement

enhances the

to

the

Call options allow

leverage potential

investors to

gains while insuring that their

standard

minimum

Frequency Chart

income

Aqe

benefits take the

117

.078

life

hut Social Seeuntv

54

50

bonds

Skewness

c

Range Minimum Range Maximum Range Width

effect

,

ihe first

to issue

tion-indexed gilts with the slated means

(i e

goal

,

infla

o\ prov id-

benefits

lo

Aqe 7 Outliners

Frequency Chart

applied

models ol

ll

onsider

elev iation

on stan

assumptions about future

snick market

the most

57

Mode

57 4

48

c

24

-<

returns

higher m

Range Minimum Range Maximum Range Width

likely

and ihe

hxed saving rate and a predictable salary until retire

deviation Bv

higher

retirement age die standard

leasing the proportion invested in stocks me

41

68

27

illustrate the pare die

principle, cevmfollowing investmenl

strategies for investment

the fraction

slocks, ihe lowei

person saving lor retirement

-0.35

64

ll shows the results

ol simulations based

dard

57

Median

VL. 58

inve-sli'el a

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investing i

.048 o

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weirk

optimal portfolio quite Luge- It therefore sense to incorporate this

in

a

67 22

1

a

mix

To illustrate with

45

68

Figure

Forecast Retirement 1,000 Trials

Account of

retirement

bonds)

leir pension kinds

retirement

makes

3

-1.08

K 63

59

100% in stocks

immunize

to

The theory suggests dial the effect ol labor supply Ik-xihiluv be

62

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39 <

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61

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JD

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117

the relationship optimal investing ,\nd flexibility a person has in

die

To

is secure.

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10 Outlinerss

.156

Seeuntv

ho, '-ing how much

on

of risk/

eipportuniues available

to investors.

expected us

menu

50% in stocks

other

some

between

i

57;

retire at

Bui then-

Forecast Retirement

Flexible Retirement Age. Recent theoretical literature has

for retirement In 1981 the

hedge

by expected

illustrates the

1,000 Trials

In the

theil liabilities

can

26 Builders

4% per

Jy(

inflation-pro

Private annuity companies can fill the gap, using inflation-

prov ide a long-run inflation hedge lor households saving

inga

ck) well, she ceuild

return

1

post

poning retirement, the higher the fraction he or she should

income

explored

changed

their governments lo r inflation-indexed bonds

was

postpone

will

more

is lo risk

ieal retirement income

'I

against

all ends ol die

I'K

to

most

invest in stocks. If her stocks

ol

ige 65. The standard deviation oi her retirement age

benefits may kill shon eil a persons minimum desired

offer

securities

the risk ol inflation I lo

recent

is an

investor

.096

fixed-income

the-

rate

accompany mg risk of her

Figure

would have-

[And

The ing the

tradeoff between risk and

at

inflation-protected

annuities,

her reward

having

(in

a minimum

annuities

rate

100%, the

retirement

lo

stocks exceeds the

risk-free interest

is

age 85.

retirement

life, people lo

at

can

of

CPI) starting

ending

expected

to

age drops to 57, and the standard deviation

retirement

retirement age e>l hi

By investing

income

of her

from 50% hkelv

risk-

(3.5% per

By choosing

II the

risky

heclgi In ihe past there

tei

ol the

terms

nsk-

simplest

65

is

retirement

earning the

in stocks, her say 50% future rate' ol retum becomes

vear.

single-

a

maturities,

real retirement

retirement

important distinc

between

fully

of

vears

immunize a stream

United

hedging diversifying Hedging elimi tion

thai

age 65.

appropriate

tected kle

it

year'

invest senne

years old and

ii

countries) Sc^ckiI

context

30

inflation-protected

lor

well

institutional investing, where ailed "immunization There

to

on

rate ol interest

return on

be able

hedging with fixed-

be

can

free

price index (CPI l- denominat ed pure discount bonds with

level ol real

eliminating

US inflation-

age based

kind

in

end. I propose hedging with inflation-protected bonds.

did the

so

risk-free'

Her

ment

qualified finan cial institutions to provide a complete arra) ol consumer

man is

sac

in

bv

Suppose

To that

it

guarantee

income

indexed bonds

to retire at

by

1997

m

Treasury. The

would

rificing the converse potential for gain. Investing in a risk-free asset is the simplest form of hedging.

risk bv

and

maturities up

it

eliminates

the risk of loss

want to

living

1994,

suggested

the cost

to

Canada followed

oi

a

indexed

wei\-

ods, Financial Engines com putes a portfolio allocation

i in

a

$] million

ewer

ihe

next

yeai

P Inve-si all si million

l-year risk-free bonds

to

cam

(2) m an

fund

Invest all SI million

ec|iiuv index mutual

SMGfaculty 2

Figure

^^

of Four Investment

Comparison

minimum value ol die

>

$1,800,000

r

>

$1,600,000 $1,400,000

> >

$1,000,000

y

portfolio

ill three

thi

is

cases:

$945,000; howevei the higher

r

T

die exercise

price,

the

the

slope

mmm *

-.

100. 120, and 140. The

prices

$2,000,000

$1,200,000

future

for three different exercise

Strategies

lo

the steepeT ol

nghl

90:10 stocks

Figure

90:10 calls

the all

$0 20

40

60

80

100

120

140

160

Value of Stock Index at T

=

Option's

180

(3)

$900,000

1

options

series

in

I -year risk-tree bonds to

nd the other $100,000 in

index with

price equal

Figure

2 contrasts the

from the four

"kink'' at the

price ol 100

starting

Figure

at

2.

are

the

Changing

bonds ol different

Option's Exercise Price

4,000,000

O

3,000,000

gesting

2j

2,500,000

ra

2,000.000

x

wmmm

x

120 =

willingness

/

100

ness to continue

J

the

the

to

in sug

allo greater the willing

optimal

an

should

iseus

account eil

retirement

cation The

140

=

m^

x

asset

working

past

retirement date.

expected

the greater the proportion invest m stevks

to

Third, sponsors ol self20

40

60

80

120

100

140

160

Value of Stock Index at T

=

180

directed

1

investment

I he

call-option

strategy, however, has

10

two L,0

out

the 90:10

call-option

has

upside

nuue

than ihe 90 ihe

In

stocks

10

thai Is the valui that

tiuisi

U

ol

rea<

several years.

positive pavoll I he higher ihe lower the

cost

at

the in

lo

have-

a

expiration

threshold,

t

to

3 shows the

Figure pavoll

investors

as a

a

is

strategy

"laddering.' Accordingly laddering ol

call this strategy

options t

exchange-traded

SPX LEAPS have as

maturities as

three years

I inns that

sell structured cc|uuv participa tion see urines have- issued notes

with maturities e>l 10 it

i

-

eas)

long-dated

imagine that might issue

to

innovative firms

01 even

function

ol the value- ol die sioek melex

investors bv

like .\n

onclusions

Millions ol

reiving

on

people'

class

stock markei

ig dard ol

eMu-s

1

as

hese

a means

leveraging participation

e^l

in

while prominimum stan cams

living the lull

e

Working

(WP 2001-03) with extensive references, please Panel

contact

mjbellic@bu edu is o pro/essi

Zvi Bodie \lu>ol lie

(

\o

contracts

asset

provide

finance and

ladders

available

sec unties or

index call opiums

option

can

offering option

additional

asscis Lan

urrenih

ho

ol each option,

and the steeper the slopethe right ol the kmk

I

years

heel in ordet

lor ihe eall option

options maturing

the

old value ol the markei index,

protection

year, the investor can buy a series of call

ol

called

long

stra

price

option determines ihe thresh

with the all-

practice, instead of having all options mature in a single

pav oil

strategy lever.)

exercise

vide 'downside

in

a

diagram with a steepei slopeto die right o{ the kink Thus,

maturities siuh

plans

enhance the' risk reward

opportunities stexks strategy

lines

when

over

plan

take

postpone

0

both strategies pro

compared

retirement

500.000

for both strategies portfolio value ol $945,000 sense

ities in the

1_

come

this

offei

4,500,000

1,500,000

axis

v

hedge

to

employers should inflation-protected annu

O

1,000,000

Comparison of Strategies

strategies The

plans

minimum levels ol

mdiv idual's

dia

proposals:

employer-sponsored

in

explicitly

>

Four Investment

compare the

pants

the

in

enable partici

to

5,000,000

exen

the vertical

First,

O

strateg)

straight

concrete

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I he pav oil dia

all

form ol

40 lk-type

grams lor the either threestrategies

them here

summarize

5,500,000

strate-

payor!

gram lor the options a

to

When

vears

3,500,000

Note that the has

ol call options maturing

proposed

available to these individuals. 1

6,000,000

current

value ol the index.

pav oils

single buy a

an exen

the

to

can

a

$6,500,000

md the other $100,000 l-year call option on that

stocks.

in

several

income,

Effect of

(4) Invest $900,000 in l-year risk-free bonds to earn a

in

having

Figure 3

the index kind

in

mature

several

applied

earn

Changing

Exercise Price

year, the investor

200

over

Invest

3. Effect of

In practice-, instead eil

$200,000

portfolios

had ion

large

ways to improve the risk/reward opportunities

tma

all stocks

diversified

m

a

Here I've

mam

$400,000

lunds

kink.

$800,000 $600,000

And government agencies all ack peo ple to hold their retirement

planners.

with

Us

retirement income.

Investment firms, financial

economic

is

at ihe

die- authoi

oj

several loil.IV

.lie'

self-directed invest

ment accounts to prov

books

best-selling college text including Ins most recent,

/in. i'

ide

http://manaqement.bu.edu/tac/fac_research Leaders 27

facultynews

Outsourcing IT. Partnerships That Create Value.

Companies

today fre

partner with

quently

temal information

technology (IT) suppliers better

to

value Irom IT

extract

critical to company performance. These IT sourc

a resource

ing

partnerships that

people that forget prior

tous

are so

ubiqui

sometimes to

1989, few

large companies used them Companies developed and

Moreover,

supported or sourced IT inter nally. It was Eastman Kodak's partnership with IBM in 1989 that legitimized IT sourcing partnerships (TTSPs) as a

a

viable strategic option lor

II sps are com

monplace, thev have changed significantly since 1989 Specifically, the bilateral 1 1 SP form (one company or buyer and one supplier) is still com mon

but

now

use

tone

buver and two

manv

either

or more

bilateral form

supplier,

suppliers to

in

multilateral form, Tor

pie. Kodak

e>nlv

a

be the se>lc

but cooperate in

buyer's e-xisimg IT (i.e., plat efficiency) while some focus on jointly developing

new

and

IT-based

capability

ue,

leverage). platform efficienc) partnership reduces costs or inefficiencies by standardizing IT and processes while

bility

a

a

enables

partnered partnered

onsulting)

company itself. But do they create value?

capa

knowledge

a

buver

\o

offer

new

propositions bv leveragipphers unique 1 1

value

knowledge- kodaks partner wuh IBM

eil die- loi

in,

i

is an

Broadvision, And create

to

exchange for steel products, ol die

create a

is

value-

'

SPs

1 I

h

partnership,

because

the)

supplier specializing

m

I I

their participants How is value allocated

participants? We Imd suppliers extract more Irom IT partnerships

among that 1 1' value

than huvers This result empir ically validates anecdotal evi dence

pliers

suggesting that better able

are

value because thev

building We

01

moie-

the total

i

one

Although delivered

some

from lanu.uv December U, 1999

live-

ana

and used i

anl

i

statisticall) siglllllhanges in a compan) s

stock markei valuation

in

allocation ol value among 1 1 suppliers foi different I ["SP

700 lisp

We-

to create

specialize

knowledge performed additional

all

suppliers

IT sup

IT

below represents

I. 1988 to

a

value lor all

forms and loci

ovi

partnerships

that IT partner

create

ed between the buver and

lattei

believe thai

ships

do

value created musl be allocai

Show Me The Value II

We Imd

analyses that examined the

(

announcements

in

ol

urc

value created and allocate

unique opportuni

loi examining value

-

Silknet,

greater

ation and allodiums because

.

the first neutral

example

dei thev

ty

coins

can create

value from a company's IT than the company itsell But le-pie-seni

example

and eSteel

with ( S(

partnership

an

Buyers form IT part nerships because they believe that a supplier specializing in IT knowledge can create greater value from a company's IT than the

leverage partnership

exam

with IBM and Accenture

28 Builders

innovative

capabilities

with IBM, but Rveler

lersen (

some

form

ship

companies

the multilateral form

suppliers) suppliers compete against

partnerships extracting value Irom

us on

A

companies struggling to create value Irom IT.

Although

loe

as a

Ihe

graph

our

findings

partnerships

degree ol [orange bark the fig ure shows thai suppliers that participated in capability lever value

age- 1 1 SPs

achieved

[striped bars] more

value than sup-

facultynews

1.6

o

*

allocated less.

being

1.2

I la\c buver

1.0

ly

CIOs fundamental

erred? We argue

0.8

S

is

buyer

a a. ID

We

lie)

0.6

that multilateral

o.4

leveraged suppliers

assert

being

only lor dis

Platform

Bilateral

pliers form

that

participated ITSPs

efficiency

I Multilateral

plat

m

[solid

bars]. This result suggests that IT-based

new

creating ties

IT

making

more

conclude that

capabili

value than

create more

in

kev driver lor

as a

This result

partnership. suppliers are nol equally endowed with IT knowledge As suppliers coop suggests that

the total value created

increases.

creating value Tor example, consider the Internet and its

business-to-business

More Is Not

Always

Better.

multilateral plat why form-efficiency suppliers [solid So

were

red bar] unable

to extract more

value than bilateral

suppliers

buver

to attenuate-

risks associated with

capability leverage projects 1 1, nee, buyers are placing a on premium cooperation. Not does the emly significant allo multilateral

lo

capability leverage ITSP repre sent suppliers distinctive IT

nounced

in

value alloca

especially pro for suppliers that

par

must

he allocated

more

suppliers resulting

ticipated in multilateral, capa bility-leveraged ITSPs [striped red bar]. Thev were clearly

smaller allocations

allocated the

eral

platform

ers.

Moreover

most

value. This

intriguing because a multilat eral ITSP contains more suppli is

ers

than

a

iged

bilateral ITSP

bar]. Value between

a

capahihty[striped blue-

must

be allocated

buver and

two or

suppliers Given that a multilateral partnership lor our sample contained em average three suppliers, the toial value created from capability- leverage multilateral is quite signifimore

canl

We conclude- thai

number ol a

suppliers

multilateral

as

the

partnership

can

leverage more distinctive IT knowledge assets than a bilai-

lei

m

multilat

elheieiicv

suppli suppliers know ledgemore

possess the IT needed to standardize IT and ses

alter

Becan

available

natives ate

platform-ell compensated

buyer. suppliers

iciencv

and risk

flexibility

mitigation.

Compensating Our results

I

question Should tinue

to

additional buver

cen-

form multilateral capa

bility-leveraged a

a

insights

ITSPs? Given

allocated between buver and Us suppliers, a disis

proportional allocation ol value to IT suppliers can suggest thai

to

IT and ITSP

list

managers value

create

both

buyers and suppliers Information technology sourc

to

lew

a

not

reside wuh

a

IT

single

supplier Hence, identifying suppliers, effectively transitioning Irom internal le) external sourcing, and moni toring supplier performance these

will be the

new

challenges

CIOs.

Third, partnerships will increase in importance critical driver e>! effective

partnerships are an effet strategic option lor man aging and creating value from

value network A buver create

significant

and neither

required result that

wheihei II

lo

participate

SP but how

aging

in

an

Moreover, ol ITSPs

portfolio

a

longer

is no

[

is

not

Matching appropriate locus

geneous

value created I

e

ill

w

compensate cooperation

and other

and

intangibles,

buyers

suppliers should endeavor the- total value

available loi ehvMon rather

form

than compete fiercel) for siiiallei total value

maxi

r

hi-Hyon

Lee

is d

reated the 111,111

increasingly

shift Irom managing tangible 1 1 assets (e g mainframe

a

post-doc

toral sltlele-nl and hsedhh

oi

ond e-lleetlVe'lv

aging II SPs

oupled wuh the buyers are willing

is

least valueSee

U)

C

U) increase

example, multilateral platform elhcienev 1 1 SPs

value alone

can a

man

homo

I I SP

in a

cannot

single sup plier Cooperation, under the appropriate circumstana

live

IT The c|Uc'stion

as

sup

pliers increasingly operate

ing

wiih

ooperation.

raise ai\

only avail suppliers

it is

performance Buyers and

mizes

(

in contrast, creates

value because

a

to a

less.

are

that value

men

to two or

suppliers knewv ledge,

onlv

as

manv

Distinctive IT

such

valuable

were

available from

are

confronting

it

nerships create less value than capability -leveraged partner ships. A smaller total value

tion

Thev

also represents a buyers valuation ol intangibles

knowledge,

Managerial Implications. Holistically, our results provide

that differences

com-

Furthermore, distinctive

risky

exchanges. The graph

further shows

personal

able from

a

bars]7 Previous results suggest that platform-efficiency part

capabilityiged suppliers [all striped

omputers and

alsei allow

impact business-to-consumer

or

or

i

puters) lo managing ITsPs and knenv ledge tangible assets cannot create significant value.

[seihd blue bar]

on

longer whether to participate in an

compensated not tinctive IT knowledge but also for their ability to cooperate with other suppliers. Cooperation among sup pliers alkwvs a buver to be flexible. Multiple suppliers

cation ol value

contem

porary economy, innovating with IT will increase in us

importance

Averaqe

eral

erate,

efficient We the

Overall

Capability Leverage

Efficiency

no

ITSP, but how.

capability are

The question is

ilssiHI-

ilu- information systems department. X Venkatraman is the David / McGrath,Jr. Pro/essoi .'I Management John oie

m

Henderson

is

the Richard C

Shipley Projessoi oj Management.

,

http://manaqement.bu.edu/fac/research_center/src Leaders 29

SMGfaculty

the News.

Faculty in The media

stock

risk However, the theo

image may be limited

Electric and the

ry

because Michelm

Environmental

ratio

treats

Agency dis pute who should clean up pollutants in the

tions

gains the

to

already marketing i

be

itsell

as

the

safety-

ious buyers

"It'll

battle,'

long, uphill

a

eil

history

a

company for

tire

its

improve

has

he said.

York

Times. Professor C. B. com

mented

new

the

on

redesign

will highlight quality control

nme Us new

procedures. ion m

its

io

"Ford's avoid s.iletv

advertising

"We

pub

22%

for

a

safe haven

for their money and

are

stocks.

I

hose

vvhe)

want te>

secure

lock in

base ol

you can't beat I bonds You don't even have to a

understandable but

retirement account

Firestone had little

vou

choice

penalties

in

issue It's

addressing the lleit

idea.

good option they one

the wall,

Us

just

the

a

the only

Us

I ord wants the

is

Firestone's

moiie-v

access to

public problem

problem,

30 Builders

advertising

m

ihe

applications

last year

While Other

to

how

Its

nv

a testament

tunes

changed

that

can even

ing

a

time

are

experienc similar rise,

increasingly

attractive

spill

26 Wired current

ntuin

dot-

has led

aeade-mie upturn Manv industr) workers

lo an

going back le)

improve their skills and enhance their le>

attractiveness

employ ers

u>

future

Dawn

gen-

Februarj

21- Investor^

tne,

Professor

systems

Jesper Johansson [the authors] know ibout the have

face

k market

advice prov ided by ihe investment industry l tu-

financial planners, and based

government

is

upon l l.uiv

Markowitzs

model published in 1952 Also known ihe modem

as

portfolio

espouses the beliel thai diversifying

theory

u

No,

neM

a

such into

Do a

systems

breaking?

are

the) objective,

are

Never put all your eggs in one bas ket. Zvi Bodie explains sloe

ea-

believes Information

breaking

risks in the

aftei

a virus

viru

the

potential

damage control, like

Anna

virus was

accessibility- and

Do

hie Use-el

recent

program a tenyear-old could use. The

makes the School

compafloat a

out

always

elow

created bv

thev

pointed

Investors

I om

1 5- Wired

Ms* M B.A program

efforts mostly

News. Ihe

February

Galolo

/illSIIKSS Pill/v

February

ones.

have

ronmental regulation, corporate relations on

downside

a

campaign like this. In the earlv days (i| envi

sche>e>l

its

iik rease

number eil

schools

Organiza

varia

same as

such programs inc I es the chances ol more

a

Andrew Hoffman

are-

Firestone should have

about

ve seen

compared

doesn't have that luxu II anvil

admissions, reveals

tional Behavior

while Firestone really

ry

Galolo, acting director

to this

to

Profi

believe the

concerned about

and

Professor in

the \aldez

back

Bhattacharya said

to

re

il

rela

lic record Assistant

Fxxons stiategv

have

has

a

righteous

and admired

lorv

states.

income.

a

public

a

upside

erator

ol

put I bonds into

was

Andrew Hoffman

his-

saving for retirement

while

Explorer,

dump

claims

Bodie advises.

us

by

the years follow World War II. GE in

can cut

detractors sa) the

kournikova

launched

Finance Professeu Zvi

empha

GE's

s

holdings

News. The

tions campaign that

avoiding risky

new

was

Street Journal Wuh

where Void will

ol

hick.

ing

Ford and Firestone. the

Hudse>n River,

the economy slowing down, investors are

looking

advertising strategies ol

size

w

the EPA believes

ing

March 7- The Wall

Bhattacharya,

Protection

caused

Bhattacharya

4 -The New

experts.

March 4- The New

ability

April

our

York Times. General

And Firestone's

iei

C.B.

tap

No

spcatie as

Svstem X?

usually These

simple

vandals,

w

he)

basically get their kicks

from

destroying things

SMGfaculty Hoosier is Chosen for

Executive Leadership Center. for other

people," says Johansson That does not

make them elite,

nor

does

assistant

hike

are,

other than

narrow

BusmessWccfc Online old

Everything

Irom any other

Jeffrey Heisler

fifty

the

Management game. "The

rankings

School's resources,

our

from its

sive

school,"

are

outstanding

to its

impres physical home,

faculty

says Lawrence

is new

please more

beat its rivals in the

rankings. best graduates toe-to-toe wuh the best graduates

22-

Januarv'

seeing

School of

listed among "I'll put

minded deviants

than

was

BusinessWeek's top

would

Dan McGurrin

time

comes at a

recently

in a verv

circle of like-

Nothing

salary

when the School

knowledgeable they

Dan McGurrin Lands Executive Director Post.

didn't

Services. "But I

expect this." The

prove how

it

dean for Career

second to none,

though the rank fact," says McGurrin.

even

again Strategy and Policy Prolessor Anita

crossroads, Heisler says, 'You shouldn't be look

December 1- The

McGahan and Harvard

ing at what to

New York Times

long advocate, don't

Business School

now in terms

Finance and Econo

joins the School from Kelly Executive Partners,

Professor Brian

strategy moves so much as you should be look

Silverman studied the

widespread that

contention

innovative

what stocks

primarily

nies were

ot

nght big

ing at what you

really right now,

want to own

compa

do

could

funds

or

buy

now

younger, start-up types,

vou

while older companies in traditional sectors

you would expect

less

were

To

creative.

January

graduates

are

tion.

in

especially

and seek them

nesses

partnership

in

with small-

>mpanies. "The bot tom

line

afford

to

terfeit medicines

nobody can be smug," says

is,

based

the

on

1 7- The Boston

to

pro

He now heads SMG's

Leadership Center.

The Center, located the School of

on

the fourth floor of

Management, supports

the work

of the School's various research centers and

rights

technological

by offering meeting

and

space

professional support for

and educational functions.

development and support services to

our

various academic centers and programs, such as

The Leadership Institute and EMBA," says

McGurrin. "At the create

expand

to

new

our

same

services for reach to

a

time, we'll be striving to

existing

customers and

broader client base."

lain Cockburn

up-liek

says Jennifer

Western

economy," Lawrence.

drug

companies jusl don't like the idea that the n

proprietary rights can be got around via the oi

door,"

Alumni, Keep In Touch. We encourage you to

pull out

Classnotes card and let

us

the enclosed alumni

and your classmates

know what you have been up to. We welcome your

photos and stories.

says

kburn "Thats the

bottom line lis to

Globe. Assistant

Kelly's

clients, which currently consists of the School's

$89,560. "1 would havean

Director of

oversee

Kelly MBA graduate, McGurrin says "My immediate role is to provide valuable busi

i

Januarv

coun

and

hack

McGahan.

twenty nationwide.

ness

year,

expected

as

helped

Executive

in

established companies often seek more patents busi

he

Programs,

University's Kelly

Serving

A 1995

starting salary jumped thirty- percent Irom last

core

School of Business.

companies, from poten

The average MBA

climbing

and life

semi-independent executive education service

training

development products. However,

new-

graduate

executive education center leap into the top

all the

monetary compensa

ways,

SMG

an

let him fool you. McGurrin

problems arising with pirate pharmaceutical

get

tive processes for cur rent offerings and

right

that

associated with Indiana

Custom

2- The Boston

ting noticed

outside their

Cockburn expresses ins about the

prietary

startups and concen trated on both innova

of

a

Professor Iain

academic programs

MBA

as

yet reflect

If he sounds like

Globe. The Schools

tech

developed nologies as actively

mics

tially dangerous

to

lor many,

want to own manv vears

the contrary, thev lound established companies new

that

don't

ings

a

threat

the business model.''

Professor of Finance

Jeffrey advice are

Heisler offers to investors

lacing

annual loses

lor the first time years.

who

in

Of this economic Leaders 31

alumninews Alumni Board Achievements Reflections from

Pear

Gerry Iseda.

Fellow Alumni.

op

the

Over

recent vears,

including

tenure

have been

Recognition

Distinguished kadi

excit

build

goal help lifelong relationship betv is to

the school and

our

a

BOSTON I N1YERSIT

worldwide

of these ments

a

number

a

active

very

alumni and has

An

by

ent

e-mail hsl

website

a

va>ung alumni

ha

The address

is

html

~bcrlec7hu-snigvuc/inde\

In March, the Committee

gathering

Pub. We had turnout

and

already

summer.

in

an a

at

the BU

excellent

follow-up

upon

event

the works for this

Alumni.

Regional

events,

which

gatherings and

ple

are

regional

ol alumni, students.

business pe\>ironmeni which

ommittee Ik- has

ed

a

new

program

regional diri

spearhead

in w

hie h

intact

GSM

applicants to strengths ol the Bl MBA programs wuh the hope ol converting them to

accepted

discuss die

enrollees ulse) be

I

he

( ommittee will

exploring

additional

engage our geographi diverse alumni base-

wavs to

outstanding job

identity ing

senile

ol

in

our most

accomplished alumni, who are recognized at the awards luncheon

communuv m .m env

and

Student This

Programs. the hoard estab

networking

exchange

e)l ideas

lished the ^\k. Alumni Be Mid

Programs.

Scholarship Fund, which will provide aid U) current and

areer

The Bl'A, the

Alumni

Regional

our

Buletza (SMG E

Mary

promotes

(

Howard (SMG

cally 32 Builders

building

as

past programs.

i

http://mem.bers telocity.com/

a

well

heads

dynamic

specifically

many new and inno vative programs as

The Board has also spon sored "Winning Teams

an

to

keep young SMG alumni informed. Bernard Lee (SMG has created

the Alumni

Board has initiated

Young

and electronic newsletter

is

bv

Alumni Board President.

an

past few

years,

Alumni.

Darlene Masserv (SMG 9 i The committee

hosted

Gerry Iseda, outgoing

In the

Alumni Committee, headed

new

distinguished sen ice to their alma mater, community, and/or industry through the

outstanding develop

We have

ass

Awards Committee, chaired share

to

with

Young

Alumni.

the Board

vear.

annual Alumni Awards The

alumni base I'd like

of

the School in recognizing alumni who have provided

ing programs and initiatives established for present and future alumni of SMG. Out-

ultimate

the Career Center.

Board, there

number ol

a

by

my 2-year President ol

as

the SMG Alumni

ni

program to enhance offered to SMG alum

a new

serv tees

university-wide

vear.

future students Proceeds Irom

alumm association, sponsors ( areei 1 tecisions, ai\ annual eveni ni

designed

on a

\ ,u u

i \

to assist

ol

alum

careei issues

( Ihe SMG Board established tins

event

in 1995 ) David

Pottier(SMG '86, GSM die-

1. areers

He also has

-

Committee

worked wuh

Golf Classic May 14, 2001.

fellow board member |ack I loward in helping \ssisiani .

Dean lenmler I

awrence

Attend the 3rd Annual SMG

devel

Visit

our

tournament website at

informationfairway.com event

keyword:

smg

alumninews the annual goll

tournament

chaired bv Bill Walsh (SMG

well

as

butions,

are

as

Beta Test A Success

other contri

working

build

U)

the endowed Fund. This spring,

host A Toast

will again

we

Help Launch Local Beta Gamma Sigma.

SMG Grads

the Future

rn

receptions for the graduating classes ol sMe. and GSM This as

their first official

is

the

newest

SMG Alumni

event

members ol the

population

Several ment

Gifts

the School.

to

Finally.

I'm

announce

done

its

pleased

pari

in

to

help

to

its

the national

area

rightful place rankings. Gift

end of this academic year, the i will reach 100% giving for the first time, joining onl) a select lew schools within

loft)

te>

achieve ibis

..

We

are

always

seeking

increased alumni participa tion, and invite vou io join in our

events

and activities We

also actively work

to

identif)

beiard members each

new

the AAGSB.

Director eif

Gallagher Development

SMG Alumni

[email protected]

ing

I

i

)ffii

i I

com-

the

opened

October 26th

with

Kicked!

event at

a

the Sheraton

Michael

McCarthy, Treasurer, Geoffrey

Hum Hotel where Fred

Kent (BU MBA '96),

and Dorina Lauza, President.

Smart of Smart Bandwidth.

LLC, led

discussion

a

the

em

future eil the Internet On February 15, Professor Michael

L'niversilv alums

Center for Ethics

College, presented on

there

are

elected Chair ol the

outside the Beistem

Large

(

ommittee,

grads Paula

L)7) and

"97)

I

Sigma's i

and

mono is we-

Bo

ion an a

in

have-

m

this

area

wuh

In

and

s.m

establish

1999, Atlanta D.( Diego all opened

aklllllll

Gerald Iseda, GSM 89

into die group lor their .tea clemie achievements. The

work dial will stretch

President,

creation e>l

ihe country bv opening three

SMG Alumni Board ol

is a verv

Directors

lor local BCiS memb slates

a

BosU)n

positive

chapter

development

to

plements

le'.lle' all

foul

new

local ehaplers

e

haptei

com

SMG's traditional

alumni network bv

including

other BGS schools Boston

e

exciting to be a pan reating die local chapter,'

savs

Kent

We have

manv

ele'elle.Ueel anel lalcntcd

mem-

a

open

chapter

e

is

all members ol

le)

National Beta Gamma I he-

new

the

see

v.

lub encourages

hools

Sigma

profes-

to

join

and pro\ ides free annual membership fo learn more

about the Boston

membership. It's

ol

lew

lle'l across

each

Kent.

The BGS

e

definitely

The Boston

goal

quickly

to

network in

in

next

chapters and ibis year n. San I rant isco and Hie

a

chapter network glow prominence ewer die

local ing

Pallas followed suit

We

ciiv

alumni

Is lo

v

I

than

more

leaders while also proiding a means for BGS mem

bers who relocate

IS schools

nationally,

hold

ness

who

440.000 members

the

initiated

reside

are- o\

members

8,000 members i

iolden

elected At-

t ommittee

almost an

I urlan

foanne

were

these Board initiatives

ne>w

to

thai will pro

twork among local busi

mem

area

plan

we

events

vide a forum lor professional growth along with other perl eche networking events The local chapters are a great wav

alh

thousands ol

bers who attended sdieiols

\I

in

Furthermore, loi

work environment

Geoffrey Kent (GSM "96)

(GSM

t

Massachusetts

how ethics impacts the

was

and I mvcisity ol

Suffolk,

his vi(

invoked and

quarterly

Northeastern,

Bent

at

joined

were

by theise from Babson, Bentley, Boston College,

Hoffman, director ol the

Beta Gamma

ot

by

a

ebruary 2000, ilunteers formed a

chapter

hopic

will inspire vou to engage ic engage with SM< i

with

in I

while Bl'

and Alumni Relations, [email protected], eir Eileen Seman.

Starling

Membership

either Ruth

for

society

committee The

steering

year.

tact

(BioS), the

business schools accredited

everyday

II you have any ques tions, please leel tree le) con

ol Beta

Chapter

Sigma

mittee officially

the

rankings By

Gamma

reception

and the Alumni Board factor

the University

launch the Boston

Alumni

national honor

the

participation rates hv the general alumni population into some

graduates recently

helped

that the Board has

School take

school e>l Manage

events,

visit

national www

chapter,

And future

the local

society's

or

web site

betagammasigma

at

org

www.bqsboston.orq

bers Irom local school-. Leaders 33

alumninews

School of Management Calendar of Events

Giving Again. Giving with

Planned

All events

on

campus, unless otherwise noted. For further

information, please contact the SMG Alumni Relations

Arthur Brown.

Office at 617-353-5618.

Spring Semester 2001 Cmdr

Lt.

Arthur Brown

filled

roles,

March 22

SMG

on her part, thev married and

March 28

SMG Health Care

University donor He recently provid

I

anted

establish

$80,000 chari

table gilt annuity to his alma mater and

established the

w

lasting

Arthur Brown

Evelyn

B.

and Arthur J. Brown Scholar ship Fund.

March 30

my wiles

April 25

April 26 April 27

donating with my late wife, Evelyn, many times. I thoroughly en|oyed

Massachusetts, who show

May

myself

there. 1 had

time

and made

keep

with

a

his

name.

always joined the Navy

attack and served

on an escort

that ensscrossed the

A charitable

contract between

Greenland. He later saw action m the Pacific and

this

case

and

a

earned the Bronze Star for

creates

to

combat heroism The oil icers talents also lent themselves

lo success on

dry land. Brown, who's motto is accept things as thev come and make

genul friends,"

benefited

Irom his

eiwn

has

advice

is

qift annuity

Atlantic from Somh America

Boston

University,

donor. The contract

fixed

annuity

pay

ment to the donor, and

suc

a

cessor, for their

respective

lifetimes. A portion of this

annuity payment Charitable

qift

is tax-free.

annuities

devoted

to

the

same course in

34 Builders

Management Class of '01

SMG Alumni Golf Classic

Juniper Hill Golf Course, Northboro, MA

18-20

Entrepreneurial Management Institute Seventh Annual Recognition Reception SMG Dean's

May 18

Advisory Council Meeting

Reunion 2001

www.bu.edu/alumni/reunion/

Silver and Gold Reception President's House

May 18

SMG Class of 1951 50th Reunion Dinner

May 19

SMG Alumni Awards Luncheon

May 19 May

20

June 7

SMG Class of 1936 65th Reunion Dinner Commencement 2001 SMG Alumni Board of Directors

Meeting

Fall Semester 2001 Sept. (TBD)

SMG Alumni Board of Directors

Oct. (TBD)

Entrepreneurial Management Institute Open House

October 12

SMG Dean's Advisory Council Meeting

October 12-14

Homecoming / Parent's Weekend

October 27

Alumni

Nov. (TBD)

SMG Student Awards Ceremony

Dec. (TBD)

SMG Alumni Board of Directors Meeting

a

fixed income for life and

The donor(s) know

qains.

their support will help many

University

pro-

For more information,

Estate

Boston

I niversity when the two

Graduate School of

Meeting

Leadership Conference 2001

contact the Office of Gift and

but also his best friend met at

Management Class of 2001

vide senior donors with

qrams in the future.

Evelyn,

merely- his wile,

School of

are

students and

was nol

Reception

beneficial because they pro

talented oil painter And he

They

May

14

charity, in

a

NJ

New York Alumni Presidential

Go to a

favorable treatment of capital

mo

14

May

performed with the New York Metropolitan Opera cho rus and also developed into a He's

who

May

May 18

Charitable Gift Annuity.

the week ol the Pearl Harbeir

Jersey Alumni Presidential Reception Country Club,

Champagne Send-Off

me

Brown

ship

2

2035 will remember

beyond I

New

Alumni Career Event

A Toast to the Future

graduat

ed in 1935, but students well

great

memories

is

financial need. Brown

Career Decisions 2001:

New York Yacht Club, New York, NY

Scholarship permanently endowed fund for students, preferably from

naturally

Nonprofit MBA Program Anniversary Celebration Civic Leadership: Is There a Crisis? SMG Public and

Livingston,

a

"My gilt

in Health Care

Cedar Hills Golf and

says Brown. "Boston University was close to us both." The Brown

March 31

from my love of the School. says Brown. 'I talked about

eame

Management Alumni

25th

to

memory and do thai would please her.

things

at the BU Pub

Doing Good while Doing Well

something

in

Young Alumni

Association Panel Discussion

were

is

a

admitted wearing

together for forty-six years.

the latest ol which

ed

SMG Alumni Board of Directors Meeting

some

down"

IC. A5U-ias

manv

March 8

After

erature

took

English

lu-

2347

Planninq

or

at

800/645-

617/353-2254.

http://manaqement.bu.edu/alu

classnotes 1

I -,

Wu

i

\l

Earl R. Osterstock (GSM

Graduate School of

'86) of Lenhartsville, PA, is the on-site business manaqer for Air Products &

Management Andrew J. McSween iGSM

'50) of Portland, ME, has

Chemicals. He is also

adjunct professor in

University, located Center Valley, PA.

William Stewart (GSM '68)

of

MA, retired

Sauqus, computer consultant. He remains

as an

adjunct comput er science professor at Bunker Hill Community College in Charlestown, MA, and North Shore Commun

ity College

in

Lynn, MA.

senior vice

president, e-business, and CIO for Causelink.

Vibhu Juneja (GSM '87) of

Jersey City, NJ, recently relocated to the New York branch of ANZ Investment

Jason M. Kotlen (GSM '69) of Trumbull, CT, is executive vice

Sean Auerbach (GSM '87) of

Duluth, GA, is

an

president of Bedding

Bank after

havinq spent

thirteen years in its India and New Zealand offices. He is

Shacks, Inc.

vice

president of global

The

Cheetahs. The Paints. The Do any of these sound familiar? If

|ohnnies.

baseball

teams

then you already know the Frontier League. If they don't,

they do,

Mike Lieberman (SMG '92)

introduce you Yes, the Capitals. to

the

to

Based in

Springfield, Illinois, League is an inde minor pendent league system. Established in 1993, the league the Frontier

boasts

a

72) of Chelsea, MA, is presi

manaqes the New York portfolio of capital goods

across

the Midwest from

dent of Wizard

and diversified

Pennsylvania

H. Freedman (GSM

Security,

Inc.

corporate

Donald Tsao (GSM 75) of Laurent Malek (GSM '89) of

retired.

Milan, Italy,

Edward Miller (GSM 78) of Glen

Ridqe, NJ, recently

retired. He was CEO and

president of The MarketNet Group, which provided tech nical consultinq to capital market

tradinq

institutions.

was

promoted to

recently president

vice

and manaqinq director of the

Disney Channel, Italia.

He is married and has two

children: David, 3, and Lila, 18 months. Carlito Millan (GSM '90) of

Upon retirement, he sold his

Troy, NY,

firm to Reuters, Ltd.

York State

Bruce A. Harris (GSM 79) of

Authority. He was in August 1999.

Chatham, NJ, is of counsel for the law firm of Riker,

Danziq, Scherer, Hyland, & Perretti LLP. Edward F. O'Donnell (GSM '81) of Greenville, Rl, is the director of business for Teknor

analysis Apex Company.

Ed and his wife, Sarah,

enjoy

life

in

Rhode Island

with their seven-year-old son, Nate.

Gregory E.

Truman (GSM

'84) of Wellesley Hills, MA. is an assistant professor in

Barry

works for the New

Thruway married

Zimmerman (GSM

'90) of Natick, MA,

was

selected

Aqent of the Year by The Bulfmch Group, a Guardian Life Insurance

Company General Aqency. He recently became a mem ber of the Guardian Life Insurance

Company

Leader's Club

as

tions. He assists individual

the Mathematics and

clients with advanced estate

Science Division of Babson

planninq and retirement planninq as well.

College. Paul A. Ware (GSM '84) of

Stouqhton, MA, is founder president of PW Resources, a quality assur ance and requlatory affairs consulting firm, which and

serves

small and medium

companies in the sumer products field. size

con

Kenji BabaiGSM '91) of Toshimaku, Japan, works for Russell Reynolds Associates, Japan, Inc.

Ontario, Canada.

to

competitive.

Over the past

Carolina and Texas and California.

to

of Dunwoody, GA has returned to the US after

workmq for The Industrial Bank of Japan in Toronto

Montana

Serving

as

assis

manager for his

general teams, he's picked up some nice hardware along the way. He and his staffs have garnered a fran tant

chise of the year award in the Texas-Louisiana League, a staff of

the year award in the Class-A Midwest League, and a Pioneer

League championship

minor

league

is to own

a

team,

says I leberman. He picked and chose

his

courses

ambitions

based I

on

his hardball

enrolled

in

proposals such

Whatever Lieberman is

became assistant

general counsel and corporate com pliance officer for Boston Medical Center, where she is

responsible for

both the

one

of the youngest

managers in professional baseball and his proven record of turning financial cellar dwellers into

profitable organizations

makes him the economic

lent of

good

equiva

left-handed

pitcher Springfield Capitals thev would no longer be a sine tlv baseball operation, I received some quizzical looks," a

"When I told the

whether that

means

fireworks,

giveaways

they're

di

in the

park,

show them what

baseball

is

free concerts, Once'

then well

minor

league

all about."

entrepre

activities.

of

league expansion City, Nevada." applications he

general

office.

Murphy (GSM '91)

while mine

franchise in Carson

hospital and the facility practice plan compliance

Karen

businesses

minor

was on a

Tokyo. He is senior vice president at their Atlanta

and

were on

restaurants,

as

says Lieberman. "We need to gel fans inlei the stands en masse,

with the

Helena Brewers.

"My ultimate goal

man

agement courses and applied them to baseball. Other student's

made, they worked. At 29,

five years, Lieberman crisscrossed the continent from North

Norwood, MA, recently Akihiko Mabuchi (GSM '91)

in base

recently

graduation, joined Capitals as general and has designs to make manager the organization both profitable and

and small business

neurship

the

Zimmerman specializes in

corporate benefit strateqies for pri vate and public corpora

scattered

teams

ball since

well.

and executive

dozen

Lieberman, who's been

and financial institutions.

San Francisco, CA, recently

wants

Capitals.

transaction services, and

Jeffrey

Minors.

in the

Crocodiles. The

at

DeSales

retired.

Majoring

an

Ann

Thornburg

(GSM '91) of

Brookline, MA, is partner in charqe of the northeast consumer industrial prod ucts & services practice at PricewaterhouseCoopers

Janet (Ramirez)

Feigle

(GSM '94) of Los Angeles, CA, was married in

September 2000 to Charlie Feigle. Bridesmaids in her wedding included fellow GSM classmates Corey (Hadnagy) Stranger, Sharon (LeFever) Zablan, and Susanne MacDonald. She is

LLP.

Leaders 35

classnotes a

market-planning analyst

at Princess Cruises. Charlie

is

a

senior director of

livinq in Israel since his graduation from Boston University.

An Island Treasure.

finance at BMG Music

Stephanie

Publishing.

Lee Martin (GSM

'98) of Essex, MA, recently

Keith Gottfreid (GSM '95,

became

LAW '92) of Scotts

ment coordinator, Latin

Valley, CA, is a senior vice presi dent in law and corporate affairs for Inprise Corporation, also known as

Borland Software.

Stamford, CT, is

a

manager

of marketing and supply chain

operations at

develop training

ment programs and

ing

as

well

writ

as

proposals for disaster

relief and general

recently engaged

to Kazim Isfahani (GSM '95).

of Westford, MA, is

funding. a

baby qirl, Emma Cecilia Zuniza, in September.

associate at Hale and

an

Dorr LLP.

Brian Clark (GSM '96) of

Somerville, MA, is director of

manufacturing at Antigenics, Inc. He celebrat ed the birth of his daughter, Lauren Julia Clark,

at

Thinking

is a

controller

Investments. He

chairperson of the membership committee of the Boston Chapter of was

elected

Beta Gamma

Sigma,

national honor

months and

the

society for

schools of business and

a

divi

buy dresses, linens, anything and everything. Welcome to Courtney O'Neill's world. A 1989 SMG graduate, O'Neill

of San Francisco, CA,

recently left Genuity, a sales and marketinq company, to start an independent consultinq firm for web-based married in

'98) of Atlanta, GA, is vice

contrast

International

International. Melinda Joy Katzman (GSM '99) of Boston, MA, recently

tomed the foundinq

really

auto

Systems, Inc. as the vice president of application

and

Braintree, MA,

Stoneham, MA, is vice presi dent at Maiden Ventures,

Industries, Inc.

Kai Deneke (GSM '98) of

Gregory

Hamburq, Germany is a consultant at McKinsey Company.

&

is

assistant commissioner of Health

Raz Hazan (GSM '98) of

recently promoted to marketinq was

director of the Assisted

Livinq Facilities for the Elderly division of Bayit Bakfar Enterprises. He mar ried in April and has been 36 Builders

Stofega

00) of Wilton, CT,

Thomas J. Goodfellow (GSM

Kadima, Israel,

E.

a

(GSM

is

the

Recovering

managed

guaranties

John T. Williams (GSM '00) of Bronx, NY, recently became an Equity Research Associate for Bear, Stearns

a

satisfying and

family

"What's

buy

the

shop,

loan

my house but I knew it was on

opportunity I couldn't pass

up,"

says O'Neill. The ex-college counselor turned townie hasn't looked back. Still managing the store herself, O'Neill has "found her niche and is

a

sticking

to

it," she-

lessem she learned

when

mv

Phyllis

ow n

saw

at

quoting

SMG.

customers

buy

was

recent

(a.k.a. George

preservation. She received recoqnition for her contribu tions to the Council for the

Costanza's dad in

Seinfeld) did all bis Christmas here, huv ing gilts for lav

Leno and the NBC

Sony

secretaries

|eirv and I lame, you didn't

make the hsi

Arts and the Animal

career

Protective Association.

ment. David is married, with

four children and four

of her first husband, Charles

issues

high

means

of Neiman Marcus, among others," savs O'Neill. "Once Jerry Stiller

honor her years of civic

concerninq

which

big sales numbers and celebrity shoppers. "I've sold items to BillyJoel, Miami Dolphins owner Wayne Huizega, and the Marcus's

Manaqement

activism

dinner

Nantucket and the

Phyllis

of conservation and historic

neighborhood

begins again,

shopping items

shop, it reflects well upon lasie- and stv |(- Its great!)

Thomas (SMG '41) of

season

an

cele

Nantucket

returns to out a

ly inducted into the Greater

brated his retirement.

a

hands.

Woonsocket Hall of Fame to

Myer of Naples, FL, recently

lot of fun

fun is

"

School of

H. Friedman (SMG 38)

a

not

shows break up the monotony However, summer eventually

Woonsocket, Rl,

& Co., Inc.

shop

chance

a

for

up for sale in 1999, Handblock was delivered into her skilled

from the

IBCA, Duff & Phelps.

the

in

a severe

in town and off island trade

"Today,

at Fitch

the island

from

parties

associate director for finan cial

to

winter,

to

Vic Sharma (GSM '00) of

Philadelphia. PA,

but

an

Danvers, MA.

seasons

friend. "Just one season" turned into six and when the shop went

business

is a

manaqer at ITW Plexus in

in

a

adventure," says

accident, she took

"I took

him at [email protected].

City of Boston, Inspections.

in sales between an

O'Neill ventured

tive team of OPTAX

support. OPTAX is market inq the first objective meas urement device for hyperac tivity, impulsivity, and inat

a store

O'Neill.

1993.

execu

"Owning

location where there is such

is

Services at SunTrust Bank

division of Maiden Mills

the

Nantucket Island.

Alex (Shatov) Fields (GSM

September 2000. E-mail

Hyde Park, MA,

the successful

on

a

tention in children.

Shahinaz Nabih (GSM '97)

'98) of

owns

Handblock

Bill Dunn (GSM '00) of

was

.

Massachusetts.

president,

beating bags

to

sion of Asia-Pacific.

manaqement.

ventures. He

customers are

A native of

Kent (GSM '96) of

Newton, MA,

a

Street. But flash forward six

dishes.

pre-sales support enqineer at Harte-Hanks, Inc.,

nearly

empty Handblock, a ladies apparel and housewares store on Main

in

December.

Geoffrey

Melbourne, Australia, is

cob

the

each other with their Gucci

Dennis Sam (GSM '98) of Belinda M. Juran (GSM '95)

on

as

old-fashioned

illuminate the

lampposts

Humanity. Her duties include managing pilot

for the area,

sets, the

sun

She and her husband had

Elizabeth Arden. She became

The

lightly

blestone lanes and,

American and the

resource

tails

siuwv

develop

Caribbean, for Habitat for

country

Jennifer lorio (GSM '95) of

resource

H.

has also established

endowment

in

with the US govern

qrandchildren.

memory

Robert Searle (SMG '56)

Palmer, to provide schol

arships for financially disad vantaged SMG students.

retired from Marriott

International in

January

1999, where he

was

David S. Friedman (SMG '51)

hotel franchise

of Bowie, MD, retired from

ten years.

a

the

attorney for He currently

classnotes beach resort hotel company

enjoys qardeninq, cookinq, readinq, travel, and follow ing the exploits of the Red

and his wife, Linda, and son,

Sox, the NY Giants, and the

Corey, have lived

Duke basketball team. He'd

Bay for five

in west central Florida. He

in

Good Exchange Rate.

Tampa

years.

like to hear from brothers of

Alpha Kappa Psi.

wishes to know if

He also

Bruce Follansbee (SMG '80) of Sammamish, WA,

Eugene

Desaulniers is out there. His

national account manager

for Xerox

mailing address is 486 Woodshire Lane, Herndon, VA 20170 and his email is

is

NASG division in

,

A.

unit. He

one

the

oversees

(SMG'58) of Belmont, MA, a

is

controller at The Danforth

Associates.

Wright (SMG '80) of Silver Spring, MD, started a new position as director of finance and administration

of Beverly, MA, is

at the

with his

own

CPA

of Cupertino, CA, recently became executive vice pres ident of worldwide sales

management Valley, Inc.

at Ricoh

of Norwood, MA, recently opened Goodman &

employee

public is

a

since

March 22, 2001,

Catholic educational

also acts

as

basketball

serves as

English

Handbell

martha_qoodmanajuno.com.

George

R. Hutchinson (SMG

ears.

director of finance and adminis

CellExchange, a mobile infrastructure provider based in Cambridge, MA. Launched in August 2000, CellExchange offers a variety of products aimed at making business transactions tration at

cost

effective.

Barazi

was

looking

al

business when

StefanieHorn (SMG '82) of

Coram, NY, is secretary at V.S.

Chevrolet, General Motors. Susan Peretz Zeiri (SMG '82) of Cliffside Park, NJ, is

reqional

sales executive at

the Orlando Convention & Visitors Bureau, New York

ture

for energy and infrastruc proiects. He married

reqional office. She solicits Fortune 500 companies which are planninq conven

his wife Elizabeth in

tions, national sales meet-

October 2000.

inqs,

and

product launches. boys,

She has two wonderful

a venture

his at

to

offer him

projects.

a

spot in

"I took the

CellExchange,

at

two

the

was

easily

you have

to

be

an

attorney at Merrick Louison

Maureen Prescott Atkinson

& Costello. He

(SMG '84) of Roswell, GA,

promoted

recently

to Lieutenant

Colonel, US Army Reserve

Judge Advocate General's Corps. Currently, he is assigned as staff judge

married to her "col-

happily leqe sweetheart,"

David.

"We have been blessed with a

three-year-old

son,

to

routes business

Rick Busch (SMG '80) of

Dale Keats

mobile device Bui

dent of finance at

Lipnick (SMG '86) of Washinqton, DC, looks forward to seeinq his

PublishersClearingHouse.com.

old SMG buddies at reunion.

Krumholz (SMG '83), is

information ll

a

Senior Officer at Central

Joseph

N.

Demontigny

(SMG '80) of Palm Harbor,

FL,

was

recently promoted

to treasurer at Fortune

Hotels, Inc.,

a

multi-unit

Michael

Goldberg (SMG '86) was recently

of Somers, NY,

promoted

to director of

information technology at UBS Warburg. His wife,

eemipany's

The company introduced the DataSwitch platform win. h

[email protected].

presi

chal

many partners include IBM, HP, Nokia and ( hacle

Brigade, Devens, MA.

vice

now

evangel

must

It's worked. Today tin

advocate, 804th Medical

is

lime

convince, and excite people believe in what you're doing."

Nicholas David," says Atkinson. E-mail her at

Syosset, NY,

only

he sells his company to anyone who will listen. "As an entrepre neur,

Securities in New York. "Our

Jeffrey, 5, is looking for ward to kindergarten next son

year and loves to ski. Our

on

the

run

and in

Currently, CellExchange provides services for Sikorskv International, Ciena Corp., and Primus Telecom. His excitement about

position

sold. And

lenge,

was

of

business grow and define itself." Envisioning the company CellExchange could become,

ist," says Barazi. "You

an

cap

programmers says Barazi. "I got in on the ground floor and I've seen the

Barazi

CellExchange's unique UrgentWare' technology, designed to coordinate business real time.

one

which had

Eric, 4, and Jonathan, 2.

78) of Raynham, MA, is

bis

University engineering grad) called

part of

only

functions

heart,

to start

italist he knew (a Bostem

Younq.

'00),

Barazi is

recently promoted to partner in the Philadelphia

managing director of Tow Asset Management Company. He recently closed a $950 million fund

Bradford N. Louison (SMG

his

music lei

ewv n

78) of The Woodlands, TX, is

For Khaled Barazi (GSM

it's all

'81) of Lafayette Hill, PA,

treasurer/comptroller

Contact her at

phones and beep nearly as rare.

An entrepreneur

Sheri Tucker Risler (SMG

office of Ernst &

Rinqers.

of cell

of PDAs isn't

ing

Kevin, 10, and Sean, 8.

Massachusetts State Chair

for the American Guild of

of the

faster and

was

benefits consulting firm. She also

The

Cultural Center, open to the

coach for his two sons,

Martha Goodman (SMG 78)

an

Washinqton, D.C.

center and museum. He

Silicon

Associates,

Pope

John Paul

II Cultural Center in

firm.

James E. Harris (SMG 76)

and

new

working for companies riding the

you may be

buzzing

Steve

John W. Callahan (SMG '64) a

other mobile devices.

wireless Internet boom and the

Nordstrom, and The Gap.

Dulgarian

or

Today,

Costco, Eddie Bauer,

Harry

Five

the retail industrial business

accounts of Starbucks,

robsearleii'hot mail.com.

years ago, not too many people had cellular phones

te> am

comprises

businesses

founding

SMG, where he analyzed business cases

new

in

Starting

peaked

at

New Ventures and

Entrepreneurship in High Teeb always loved creat and something beginning ing Ventures. "I've

new

me

says Barazi. "And SMG gave the opportunity to put every

thing

in

pi.

Barazi still receives advice from

faculty

and friends of the School,

including Peter Russo, director of the Entrepreneurial Management Institute. "Throughout the past ear, Petei s .uh i< regarding mv career development has been v

e-

invaluable In

addition,

tntrodui ed

III

i

c

\e

Petei has

hange

to

says Barazi.

potential clients," a great s\Ki relationship intend

to

Its

that I

keep

daughter Sarah, 2, is grow ing fast and is firmly in charge of the Goldberg

Harris D. Rafield (SMG '86) of Valley Stream, NY, left

household. Contact him at

fourteen years in commodi ty brokeraqe to beqin a new

michael.goldbergiaubsw.com.

career

He is

in financial software.

currently

a

client sup-

Molly Leaders 37

classnotes port analyst at OpenLink

Megan,

Financial. He shares his

clan. Tim,

success

with his partner

'89)

are

special

as vice

chair

Campaign

Karp (COM

proud parents. Eli in

Thomas Fuerst (SMG '91) of

Solingen, Germany, recently began a new job at Investment Bank CSFB

in

Frankfurt and will be work-

Combined Federal

Karp (SMG

Cooper Karp was born September 2000. Eli's

3, in the Dwyer FBI

of the Central N.Y.

man

'87) of Braircliff Manor, NY, and Liz Susman

a

agent, served

Hilary and her children Gayle and Harris. Lawrence M.

now

in 2000 and is

inq out of its London offices

the campaign chairman this

for the next

Margaret is a senior financial analyst at Carrier Corporation.

and his wife,

year.

wel

Tanja,

on

daugh January 4,

2000. E-mail him at Karen

Dumery (SMG '90) of

[email protected].

brother, Robert, turned

Tervuren, Belgium, recently

three

became financial manaqer

Samir Hussein (SMG '91) of

at the Brussels branch of

New York, NY,

Watson

dent in the investment

during Thanksgiving.

Larry is busy with the merg er

of Chase and JP Morgan, recruiting of the

Wyatt.

and the

School's finest to the

new

Dana

(Compos) Marti

(SMG

get

in touch with

old friends. She is

partner at Marks Paneth & Shron, LLP in New York

City, specializing in taxation of real estate entities, indi

viduals, estates, and trusts. and

was

now

married in 1991

Nancy D. Mathers (SMG '90) of New York, NY, recently

announce

the

of Public Administration

deqree. She

of Duluth, GA, married Carol

ed

Anne Ciulik in

Industrial Associations

as

was

Phonpimol Pathomsak (SMG

also select

the National Defense

for Citibank, N.A.

August 2000, in

the

traditional labor law.

of New York, NY, married

'93) of San Francisco, CA,

at Advent Software. She married Jon Adler

in

Nicholas, in October 2000.

alumni in attendance

of the Year

Karachi, Pakistan, is director

He

Jeremy Viqnaux and Edward Moon. Greq is a sen ior technoloqy architect at

David Cooperman (SMG '88) of Amsterdam,

MCI Worldcom, and respon

president of Global Trade & Advisory at ABN AMRO. Ann Zaslow (SMG '88) of New York, NY,

recently

ried. She is

attorney at

an

designing customer information systems. The

sible for

Netherlands, is senior vice

mar

Smithsonian Institute has

recognized two of his designs as advancements the field of computing.

a

John

Manhattan law firm. E-mail her at [email protected].

Blodgett

(SMG '91) of

Portland, OR, works

as a

content manager for

Kevin M.

Raymond (SMG '89) of Washington, D.C. was recently named Client Service Officer at the ITS

Company.

tree.com.

Myrene (de

Brian Rivel (SMG '89) of was

of Rivel Research

welcomed

son

Benjamin

Patrick, to their family in

January 2000. Ben joins

38 Builders

2000 to

can

con

her old buddies and

be reached at myrene-

Patrick M.

Donegan

(SMG

'91, JD '94) of Alexandria became

Bay, NY, recently partner of Vision Development, Inc.

a

the Anti-Defamation

Seunq lyst

pany. "I'd love to hear from

Horn Lee (SMG '98)

of Seoul, Korea, is in

an ana

the financial services

industry at Accenture.

my old friends," says Elahi.

Mustapha Bakar (SMG '99)

His email address is:

of Malaysia,

nadeemellahieihotmail.com.

workinq

in

is

currently

London for

Dresdner Kleinwort Benson.

Germany. Currently, he

han

dles all the activities of the

rapidly growing automotive sector in Europe. Nicole Sabat Mackin (SMG

'91) of Atlanta, GA, and her husband, Patrick, celebrated

daughter,

Banking

at

Young (SMG '94) of Washington,

He is

tive,

D.C. became the human resources

and

manager at

Ketchum Public Relations

a

second year

specializing acquisitions.

in

execu

mergers

He can be

reached at mustapha. bakar in

@drkw.com.

November 2000. In December 2000, she

Konstantinos Bastas (SMG

passed the certification test

'99) of Samos, Greece,

for the

Society for Human Resources Management.

an

She would love to

(CAS '97). He says hello to his Greek crew from SMG

hear from friends at

[email protected].

runs

olive and date farm on

the island with

Ryan Ross

'99. He'd like to hear from old classmates at

Company. Elizabeth Wee

for

marketinq textile spinninq com

Susan Elizabeth

training manager for IndyMac Bank in Pasadena,

[email protected].

'90) of Baldwinsville, NY,

in

office in

The Robinson-Humphrey

investor relations services

0.

an

of Investment

tacting

Timothy M. and Margaret (Viele) Dwyer (both SMG

Free Markets

Clearlake, CA, is the national

president Group, a leading provider of Westport, CT.

man

Sloan Lynlee, on July 23, 2000. She is vice president

los Santos)

CA. She is interested in

named

the

is

ager of Automotive Europe at Free Markets. He |oined

the arrival of their

sales

Weston, CT,

in

Web

development firm, www.oak-

Gomez (SMG '91) of

division of State Street

based

a

Frankfurt, Germany director and general

establish in

of finance and

Sven Rose (SMG '91) of

works at Goldman, Sachs &

Leaque.

NadeemElahi (SMG '94) of

joins siblings

in

Co. and Rachael works at

1998.

Company Grand Instructor

Christopher and Alex.

Billiq (CAS '00) September 2000. Alex Rachael

designs integration software for portfolio manaqement

[email protected].

1998.

AidaSamad 'SMG '96) of

Alexander Kohl 'SMG '98)

Wendy J. Knel-Adler (SMG

birth of their third child,

in

in

Boston, MA, works for Thompson Financial.

of employment and

September 2000. Boston University were

marketinq and sales

ate

Baltimore office of Littler

area

Greqq Zollmann (SMG '90)

[email protected].

Baltimore, MD, |oined the

contractinq officer for the US Army. While workinq as an assistant professor of military science at Jacksonville State Colleqe, she completed her Master's

International, Inc.

Aaron's email address is

'96) of Banqkok, Thailand, is now a manaqement associ

Traci Burch (SMG '93) of

Mendelson in

a

City

Lisa's is [email protected].

in

Executive Tax Services at

where she practices

tives at Nomura Securities

pleased to

became tax manager

two

1.

New York

in

New York and Mass Bar.

Widyaningsih (SMG '92) Singapore recently

(SMG '91) of Huntsville, AL, is

Brothers

firm.

Christine (Roman) Hackett

[email protected].

are

Bryce Matthew,

as a

and is admitted to both the

Ernst & Young.

Dylan Jacob, 3, and

in

Deloitte & Touche's

Analysis Manager. Lisa recently starting work inq as a lawyer for Coudert

Internet

became the vice president

'90) of Newton Square, PA, is director of equity deriva

Andrew Mitchell (SMG '87)

CEO of

is

becoming a Management Consultant

Financial

Andy. Andy is Director of Operations for Savantic

Sri

After

Bumble Products

their son, Dakota

an

mar

Maney (SMG '95).

moved to Bumble and

blessed with the birth of

WebSystems,

New York, NY, recently

Management Solutions and Services Department, Aaron

Andy Nq (SMG '92) and Virginia Seid Ng of Framingham, MA, were

of Global Sales Management at Willis Group Limited.

5 and 2. E-mail her at dmar-

of Wayland, MA, and his wife Kim Lirio (MET 92)

ried Lisa

of

Acceptance Corporation. He has sons,

just relocated to San Diego. Classmates can con tact him at dan.fumai^pwcqlobal.com. has

consulting

Morqan

Turner

in

John D. Schmuckler (SMG

has two sons, ages

division of

of Riverwoods, IL,

Zurich and London.

currently

a

Dana

resided

vice presi

is

Jonathon L. Levin (SMG '91)

in

1993. He works for UBS

Group and has

'87) of Saint James, NY, wants to

Jason Kwan (SMG '90) of

Tokyo, Japan, married Seolah Dong (COM '90)

JPMorganChase.

banking Stanley.

Aaron Lewis (SMG '95) of

months. He

six

comed their second

ter, Emilia,

ager responsible for the Qualcomm engagement and

Daniel Azrin (SMG '95) of

Endang

Widyasari (SMG '91) of Singapore is a tax manager at Ernst & Young of Singapore. Daniel Fumai (SMG '92) of Solana Beach, CA,

is

senior

manager at Pricewater-

houseCoopers LLP. Dan is the worldwide senior

man

Brookline, MA, is

an

invest

ment

analyst at Liberty Mutual Group, in the fixed income

department

Robert M. Crawford (SMG '95) of Boston, MA, current

ly works as an attorney for Goodwin, Procter & Hoar LLP. He

was

recently admit

ted to the Massachusetts Bar.

[email protected]. Joel Mizrahi (SMG '00) of

Livinqston, NJ, recently acquired a new position as a technology consultant at KJ

Technology Consulting.

dearTscommentary Reflections on Builders and Leaders. Our family ski vacation late

a

During ilii--

I received

winter,

update

a

ated

Michael Bronner

ness is

pany sales exceed S 10 billion1 This "old economy' company has trans

into

ran

formed

a

April

in

leaders of

of 1995.

ini

most

t.

nology

the

International, among the worlds the

and

global

diversified

most

Listening

suppliers

taking

decades ahead, about Bronner's

em

his businesses in the

the heels ol

plans

reading

for UPromise.

another vivid reminder ol ihe role bv business builders and leaders

in creat

new

products

or

servic

standards, the

improved living ation ol jobs, and the es

wealth.

Magnas

expansion e>l

experience also dramatiz

the inevitable convergence ol estab lished industries and new technologies

es

This

directly emphasis mirrors

the School. Our

the

mission

is on

ol

the devel

opment ol managers who build and lead, manage, and

delivering simply comprehensive understanding ol new technologies in our management curricula nol

on

a

the fastest

resent

Societal value takes the form

ing genuine societal value That value-

lakes the form ol

in

was

pla

is a

ol the "old"

myth

hue

example ol "new"

versus

onl) dynamic, constantly evolving econom) striving to produce desired goods and services at the highest quality, with the lowest ce)sts

Stronaeh describe where

to

every

economy" techimproving quality, lowering

economies; there

to

automotive industry

nvisions

at

new

health. (Magna

founder and chairman ol M

largest

operations,

costs, increasing output, and improving employee safet) and

iusi-

time, Stronaeh

our

us

level, wuh

Executive Lecture

Distinguished the School

SI),

cover

Frank Stronaeh. who delivered

One of the

cre

s\H i

this magazines Spring 1998 subject. On that same dav. 1

at

revolu

network

college savings

e-mail

an

L'Promise,

on

tionary

by

emphasis is on the devel opment of managers who build and lead and on delivering a comprehensive understand ing of new technologies.

of

products or services, improved living standards, the creation of jobs, and the expansion of wealth. new

About Stronaeh: Frank Stronaeh immi

grated a

to

anada

e

tool and die

he- rented

a

hum Austria in

later,

Intemation

nuclei his

leadership,

dramatically today,

Hum

i

lime,

one

and

prices that rep

at

fair valui

What

is

especially fascinating about

Magna is its rooting in a senes ol princi ples Stronaeh articulates in Magnas e

orporate Constitution

delineate

I

hese

principles

employee, shareholder,

management participation

in the

and

profits

ol the company, research and develop ment support (7",. ol proht) the firm's dedication to

so<

i.il

responsibilit) (2

ehaniv v the-

ol

sharehold

profit

io

ers to

ele-ei additional elireeu>rs ii defined nun

nghis

profit performance isn't rights te> approve

achieved, shareholder

\l

SI billion

pproached

And for the past I 5 years the

has grown

I as

three years, nd launched Ins own 19 >7 his first yeai ol

machine shop In business, sales reached $1 1,000 vears

19 i

maker \\ iihm

is

ompany

unrelated investments; and a commit ment lo ensure thai a majorit) *)l the

ihe-

board members

com-

are

outsiders Leaders 39

dean'scommentary

There is

only one dynamic, constantly evolving economy produce desired goods and services at the highest striving guality, with the lowest costs, in the fastest time, and at prices that represent fair value. to

the

entrepreneur never rests About Bronner: Michael Bronner

visionary

over a ivventv

period, created the Digitas, a leading

vear

company that became internet

viding

professional

with

size

(and the attendant

He is

launching an imaginative- concept designed to help average Americans afford a college educa

To avoid the sclerosis that often comes

(its March 2000 IPO netted

million).

s22i

technology,

strategy,

ing services

firm pro and market

services

cen

now

for their children. Bronner

deter

tralization and bureaucracy I, Stronaeh has institutionalized a ^eiise ol entrepre

tion

neurship throughout Magna. When a Magna division expands sufficiently, managers are provided incentives to spawn a subsidiary business in order to

resources to improve educational oppor tunities lor all.

each

keep

hands-on.

that permits control by the line

mined to

aunts,

intimate

tribute

Magna emplews

18 countries,

across

about 62,000

These leaders

people

in

personally

model the values of their

experience

family

uncles, and

account

established in the

UPromise

name

of

Michael Bronner

an

parents, grandparents, even friends cm con

college education

to a

is

and his

UPromise, members ol

Through extended

unit to a size

management. Today,

his

use

leaders have much

provides

the

tion, the

visiein,

given child Thev- do so their normal purchases.

simply through Participating

new

companies contribute

portion of each

thai

designated college frequent flyer money!) Bronner has

ture

revenue

a

model the values e)l their

produce

(lis like

savings account

manufacturing divisions and 31 product development and engineering

CVS, AT&T, Citibank, Lands' End, Coca Borders Books, General Motors,

employed

(That averages less than 400 employees per location.) Hence Magna

ExxonMobil, Toys R Us, Fidelity, ( enturv 21, Gateway. SO online merchants, and 7000 restaurants nationwide

establish

166

centers.

a

giant,

series

global corporation entrepreneurial run

ol small,

like

is

a

businesses

past three vears. stronaeh has created Magna Entertainment, one ol the In die

most

important powers in the racing

Entertainment

now owns

California,

Gulfstream Park

in

I he

company

is

transactions for miliums eil customers

nn

Florida,

with the marvels eil

m

melding the 'spon ol

nology by exploring

digital

te< h

media sports wager

ing operations, including telephone account,

interactive

television, and

inter

net-based wagering The imagination ol 40 Builders

es

expertise

as

to

die u>

hnologv.

te-e

oil

pull

a

tei

Michael Bronner

has always heen

marketer mak

ing

tury apart

in

gifted

age,

a

s

digital technolog)

new

or to

business models

True builders and leaders We are

fortunate,

among

indeed,

te)

have them

us

Program

Bronners, the School is launching the innovative MS-MBA program

Stronaeh, origi

betier While

texlav

transform their business

eration of Frank Stronachs and Michael

making products better, a

to

To help attract and train the next gen

and the- human

ioe>l and die maker committed

services

either

MS*MBA

and thousands ol others do well

nally

the resultant corporate cul

is

this ambitious

In contrast to Prank

personally organization

nities, and improved products and serv \nd both leaders have effectivel)

experience

undertaking Michael Bronners passu>n lor cleung good, nc^ doubt, w ill help him

entertainment value e>l die- old

kings

such

The database management related what will be hundreds ol million

in

Thistledown in Ohio, Remington Park Oklahoma, and Greal lakes Powns m

Michigan

participating companies

staggering building Digitas makes him uniquel) capable- ol assembling the financial

Santa Anna

Park and Golden Gate Fields

recruited

But Bronners

industry. Magna

Thoroughbred

real

to create

Their enterprises, m turn, generate social wealth, new employment opportu

dollar to ihe

only

Each

energy, the convic and the personal and

businesses These leaders

organization that produce the resultant corporate culture.

miles,

common

financial risk

considerable

a

m

intense

quarter-cen these iwo builders and

both technical

combining

depth (Master of

Science in Information

Systems) and rigorous business preparation (an MBA with

a

functional specialty) required for

organizational leadership

in the

decades ahead. The School is committed to

the

producing

competence

totally

managers with

and the courage to

build and to lead.

-

Alumni Keep in Touch! Please

help us keep up with your personal and professional accomplishments by completing and faxing or mailing this page. Fax to 617/353-5581. Mail to: Alumni Relations, School of Management,

Boston

New address?

University,

? Yes

595 Commonwealth Avenue, Boston, MA 02215-9779.

? No

Name

Degree

Home address

Phone ( state

City

Degree

Country

Zip

Home e-mail

New

Year &r

Work e-mail

position?

? Yes

?No-

Business title-

Company Division Name

Department

Address/mail code

Phone (

State

City Which address do you

prefer

the School

to

News about you for Classnotes:

Country

Zip

use? Q Home vie and

|

Q Business

professional honors,

career activities,

family

additions'

SMG/CBA Reunion Class of: ? '32 Q37 J '42 ? '47 ? '52 ? '57 ? '62 ? '67 ? 72 ? 77 ? '82 ? '87 ? '92 ? '97 1

am

interested in

helping

SMG in the

following

areas:

Deferred Giving (Please send me information.) ? Alumni Admissions Associate (talking with prospective MBA students) -I

Planned

or

Advisory Program (meeting or talking by telephone with current students) Class Agent Program (helping SMG build alumni program partitipation) Student Internship Program: ? undergraduate ? graduate

? Career ? J

? Other

Questions? Call Alumni Relations Our email address is

617/353-6137. Our fax number

[email protected]

is

617/353-5581.

NO POSTAGE NECESSARY IF MAILED IN THE

UNITED STATES

BUSINESS REPLY MAIL FIRST CLASS MAIL

PERMIT NO. 1 839

BOSTON, MA

POSTAGE WILL BE PAID BY ADDRESSEE

Alumni Relations

School ot Boston

Management University

595 Commonwealth Avenue

Boston, MA 02215-9633

The SMG Fund and Graduate Programs Fund

Every Gift Really

Does

Make A Difference? You often hear

"every gift makes

a

difference," both from the School of Management and other organizations seeking your annual fund support. Here's why we say it and why your gift truly makes an impact. Corporations participation

and foundations

decisions to make

of

use

rate as a benchmark in a

gift

or

grant

the alumni

making

to the School

Management.

Gifts contributed to the SMG

develop technology-enhanced

capability of making large

gifts to the School of Management are more likely to do so when they see others are making contributions.

Graduate

Funds help recruit prominent

Programs

Alumni with the

or

faculty,

courses, and pro

vide various student services. These Funds also such

help provide as

the

a

full range of alumni activities

Distinguished

Executive Lecture

Series, Finance Day, business conferences, Last year

we

listened to you,

our

alumni,

as

and

on-going

alumni

career

services.

you indicated unrestricted annual fund support should focus

on

Every gift does

the School from which you

graduated

instead of the

response,

we

University at-large.

created two

that benefit the School of

new

In

a

gift guarantees

difference and your our success

the

For

more

Officer for the School of

and the

Seman, at

(supporting undergraduate initiatives) Graduate Programs Fund (supporting

graduate program initiatives). The response has been tremendous. The SMG a

dollars and the Graduate

demonstrated

a

30% increase in

Programs

we can

Fund has

22% increase in dollars and a

15% increase in donors. This is and need to do better.

impressive,

building

information please contact the Alumni

SMG Fund

Fund has demonstrated

in

leaders for the future.

annual funds

Management:

annual

make

but

Management, Eileen 617/353-6137 or [email protected].

Doctoral Students' Research, page 12

Faculty

In

The News. PAGE 30

School Calendar. PAGE 34

The

new

SMG website and

publications

have made

Master's program

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