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The Future of the Web for
Wednesday 11th September 2013
Stephen Whitelaw –
[email protected]
Some predictions for the future… • the thing about predictions...
www.longbets.org
"I think there is a world market for maybe five computers." Thomas Watson, chairman of IBM, 1943
© Stephen Whitelaw 2010
"There is no reason anyone would want a computer in their home." Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977
© Stephen Whitelaw 2010
"640K of memory should be enough for anybody.” Bill Gates, president founder of Microsoft Corp., 1981
© Stephen Whitelaw 2010
Not an easy job !
Web 1,2,3 and 4… • The Semantic Web • Google love/hate • The Splinternet (Gartner)
Definitions of Web 1.0, 2.0, and 3.0
Web 1.0 – The static web (html files – no interaction)
Definitions of Web 1.0, 2.0, and 3.0 Web 2.0 – Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups etc. Web 2.0 sites allow their users to interact with other users or to change website content.
Definitions of Web 1.0, 2.0, and 3.0
Web 3.0 – The Semantic Web, making it possible for the web to “understand” and satisfy the requests of people.
Web 1.0, Web WebWeb 1.0,2.0 2.0and and 3.03.0
http://www.w3.org/2001/sw/sweo/public/UseCases
In the last 6 months ... 600 million active users to 1.2 Billion (June 2013) (Average user has 130 friends, 50% login daily) 300 million users (1.6 billion searches per day) 50+ million users worldwide to 225 million (2 million company pages, 6M+ members in UK)
Now 50 million users! 343 Million users!
14 million articles to 15 million
Generation X Y Z ..
Go Play Outside …
The ‘new’ generation …
Key venues such as Facebook, Digg, Twitter, Delicious, LinkedIn all have rather large concentrations of over 35’s.
Average age on social sites
“The Web is Dead Long Live the Internet” !
State of the internet - Asia: 1,016,799,076 (44.8% of internet users worldwide) - Europe: 500,723,686 (22.1%) - North America: 273,067,546 (12.0%) - Latin America / Caribbean: 235,819,740 (10.4%) - Africa: 139,875,242 (6.2%) - Middle East: 77,020,995 (3.4%) - Oceania / Australia: 23,927,457 (1.1%)
Internet users worldwide by regions, year-end 2011 (December 2011) – www.newmediatrendwatch.com
E-Mail Volume of ITCS&S organization 1,200,000 Messages Received Messages Received External 1,000,000
Messages Received Internal Messages Sent Messages Sent External
800,000
Messages Sent Internal
>80% reducti on of emai l
600,000
400,000
200,000
0
FY09Q4
FY10Q1
FY10Q2
FY10Q3
FY10Q4
Source: mstat.cisco.com
FY11Q1
e-commerce Worth £121 billion in 2010, it contributes to 8.3% of the UK economy, growing at a faster rate than many other countries. (UK Office of National Statistics) China aims to have 18 trillion yuan ($2.8T USD) of e-commerce by 2015 !
The main barriers to entry are supply chain & order fulfilment.
shutl
Argos now use shutl …
Maplin now use shutl ..
Amazon Lockers
Amazon Collect +
In 2012 alone …
Woolies is back
Store with a difference!
Tesco open 5th internet ‘dark store’ (Jan 22nd 2013)
‘dark store’ from above
The Internet of Things/Objects
Yellow Pages
Free texting apps … • Imo • Kakao Talk • WeChat • Pinger • textPlus • WhatsApp
“Cost the telecom industry $13B (£8B) in lost sms revenue in 2011”
Re-imagination
Asset-Light generation … A new asset-light generation is emerging, living from hand to cloud and back again. Welcome to the rise of the Sharing Economy
Desktop to Mobile
www.bbc.co.uk/news/technology-14731757
Cord cutters
mobile is having a huge impact on our lives
planet wide …
all ages …
Everywhere !!!
I mean ‘everywhere’ …
Masai chief showing off his mobile phone; 3G coverage is now great across the Rift valley
Mobile phone chargers in New York !
Mobile Devices Will Outnumber People by the End of 2013
Ready for Mobile? • www.mobiready.com – Analyses your website to prepare it for mobile.
• www.howtogomo.com – Checks to see if your website is mobile friendly.
Speeding up … • Average time from Search to Purchase on a desktop device ?
• Average time from Search to Purchase on a mobile phone ?
Mobile … the last last minute !
Hailo
Hailo for cabbies …
Lfyt – public taxi service!
Starbucks iphone cash app
Launched Jan 2011
Launched Jan 2012
Payment on the Go …
Paypal launch chip & pin machine nd … Feb 22 2013
Google Wallet …
Apple Passport .. with iOS6
Free WiFi in restaurants in KL or else !
Costco opens e-commerce site in Nov 2012 …
So many platforms, so little time Developers face a real challenge making apps for multiple platforms
mobile web HTML/CSS/Javascript
Windows Phone C#
Windows 8 C#, C++
Android Java
iOS Objective C BlackBerry OS Java, web
Boot2Gecko HTML5
Bada C++
webOS HTML5, C++
www.PhoneGap.com
© Stephen Whitelaw 2011
AppMakr mobile.conduit Sencha Xamarin spaceport.io aparat.io Dashcode Titanium Corona Worklight GameSalad
© Stephen Whitelaw 2011
Instagram Statistics:
• • • •
Has over 100 million monthly active users Gets 40 million photos uploaded per day Gets 8500 likes per second Receives over 1,000 comments per second [Bought for $1 Billion by Facebook in April 2012]
Benefits of using Instagram for business • Get you thousands of followers on Instagram very quickly. • Easy to become one of the most popular figures in your industry or niche. • Get you an avalanche of qualified website traffic, recognition and exposure. • Dramatically increase your product sales and profits. • Help boosts your company online profile and credibility.
How to add Instagram to your website …
www.outdoorcapital.co.uk
Path – the “Personal Network” They offer private messaging and sharing with friends and family Share amongst friends. Your family and close friends can comment, smile, laugh, gasp, frown, or love your photos, videos, locations, music, and workouts. Then you can search to rediscover these memories by people, seasons, holidays, and more.
Infographics wonderland !
Tools To Create Your Own Infographics 1 of 2 • What About Me? • Vizualise Me • Piktochart • Easel.Ly • Visual.Ly • Infogr.Am • Many Eyes
Tools To Create Your Own Infographics 2 of 2 • Venngage • ICharts • Dipity • StatSilk • InFoto Free • Photo Stats
User Engagement
© Stephen Whitelaw 2010
User Engagement
© Stephen Whitelaw 2010
User Engagement – Made Easy Improve your website sign-in experience Increase Registrations
© Stephen Whitelaw 2010
Social Login
Reduce Cost of Participation
versus
Free, but not so easy
This is easy © Stephen Whitelaw 2010
Tech-Savvy Consumers • www.codes.co.uk – voucher codes • www.myvouchers.co.uk – discount codes • www.promotionalcodes.org.uk – promotional codes • www.topcashback.com – cashback site • www.quidco.co.uk – cashback site • www.greasypalm.co.uk - £25m+ saved! • www.giveortake.com © Stephen Whitelaw 2010
Embrace All of Inbound Marketing News/Media/PR
SEO
Blogs + Blogging
Email
Research/White Papers Infographics
Comment Marke4ng
Social Networks Online Video Forums
INBOUND MARKETING!
Webinars
(AKA all the “free” traffic sources)
Document Sharing
Social Bookmarking
Word of Mouth
Direct/Referring Links
Podcas4ng Type-‐In Traffic
Q+A Sites
EV SSL Certificate • Extended Validation SSL certificates – highest level of trust [Tells your customers the company is real and trusted]
© Stephen Whitelaw 2010
Make visitors ‘feel’ safe (Accreditation schemes for online retailers.)
• www.safebuy.org.uk • www.mcafeesecure.com • www.buysafe.com • www.truste.com
www.roomsyoulove.com
• www.isisaccreditation.imrg.org © Stephen Whitelaw 2010
User Generated Content (UGC)
© Stephen Whitelaw 2010
UGC Consumption in the US 101M 75M
Source: eMarketer, June 2007
© Stephen Whitelaw 2010
Weddar
© Stephen Whitelaw 2010
Encarta no more ..
© Stephen Whitelaw 2010
Wikipedia
© Stephen Whitelaw 2010
YouTube
© Stephen Whitelaw 2010
flickr
© Stephen Whitelaw 2010
tripadvisor
© Stephen Whitelaw 2010
Airbnb
© Stephen Whitelaw 2011
slideshare
© Stephen Whitelaw 2010
PatientsLikeMe
© Stephen Whitelaw 2010
Don’t Date Him Girls !
www.reevoo.com
www.feefo.com
www.opinurate.com
Trustpilot ..
www.reviewcentre.com
Collaborative Innovation • www.lego.com
(mindstorm.lego.com)
• www.goldcorp.com • www.mozilla-europe.org/en/firefox • www.ideastorm.com • http://mystarbucksidea.force.com © Stephen Whitelaw 2010
Collaborative Innovation Tools Feedback apps. Soliciting, accepting and organizing feedback is no longer a daunting task. • • • • • • • • • •
www.uservoice.com www.getsatisfaction.com www.feedbackify.com www.suggestionbox.com www.kampyle.com www.opinionlab.com www.crowdsound.com www.ideascale.com www.userecho.com www.talkbin.com
•
www.olark.com
© Stephen Whitelaw 2010
GetSatisfaction inside Facebook
© Stephen Whitelaw 2011
173.194.32.7
© Stephen Whitelaw 2010
Images
Catalog
s
Froogle rch Blog Sea
s
Search ches
h Feature
Desktop Earth
Sear d e z li ia c e Sp
Web Sea rc
© Stephen Whitelaw 2010
List of Google Products 1 of 8 • Google Chrome • Google Desktop • Google Earth • Google Pack • Picasa • Sketchup © Stephen Whitelaw 2010
List of Google Products 2 of 8 • Google Gears • Google Buzz • Gmail • Blogger • Google News • iGoogle © Stephen Whitelaw 2010
List of Google Products 3 of 8 • Froogle • Google Latitude • Google Skymap • Google Goggles • YouTube • Google Voice © Stephen Whitelaw 2010
List of Google Products 4 of 8 • AdMob • Google Dashboard • Adwords/Adsense • DoubleClick • Google Apps • Google Docs © Stephen Whitelaw 2010
List of Google Products 5 of 8 • Google Feedburner • Knol • Orkut • Panoramio • Picnik • Google Reader • Google Health
© Stephen Whitelaw 2010
List of Google Products 6 of 8 • Google Sites (was Jspots) • Android • Google Sidewiki • Open Social • Google Chrome OS • Google Mars / Moon © Stephen Whitelaw 2010
List of Google Products 7 of 8 • Google Alerts • Google Product Search/Base • Aardvark • Google Checkout • Google Translate • Fast Flip • Google Real-Estate/Property search • Google URL Shortner
© Stephen Whitelaw 2010
List of Google Products 8 of 8 •
Google Groups
•
Google Finance
•
Google Scholar
•
Analytics
•
Trends
•
Goog-411
•
Google Public DNS
•
Google Plus
© Stephen Whitelaw 2010
Google Labs – How sad!
© Stephen Whitelaw 2011
The Resistance has begun
Banning surveillance devices!
The competition has begun! “Baidu Eye”
Search Engines
Yandex …
Baidu …
Search Engines •
Top 3 tier-1 search engines are Google, Bing, Yahoo
•
Internationally many local/huge players exist:
•
China – Baidu
•
Russian – Yandex
•
www.searchenginecolossus.com – global list of local search engines.
(80% market share, & YouTube, Twitter, Facebook, Google !)
(60% market share)
Chinese social networks … • www.renren.com • www.qzone.com • www.51.com • www.weibo.com
New Alternatives ..
• DuckDuckgo
• StartPage
The right information at the right time ! • • • • • •
Time to wake up Traffic this morning on the way to work Here is your Boarding Pass Where is your meeting? You have a date tonight DHL have delivered to your home
Google Maps/Streetview • Google Maps
• Homebrew Google Maps!
© Stephen Whitelaw 2011
“Is Google Making Us Stupid?” by Nicholas Carr in The Atlantic The Shallows: What the Internet Is Doing to Our Brains by Carr “Yes, the Internet is rotting your brain”, Salon.com on The Shallows Review of The Shallows from Financial Times Rough Type, Carr’s blog © Stephen Whitelaw 2010
Harder than ever to discover!
The Filter Bubble
A distortion problem ….. “… people are exposed only to things they already agree with or are familiar with.”
Meet Daniel’s Google Search GENDER:
Male
RACE:
Caucasian New York
LOCATION:
Wednesday 22 June 2011
Meet Scott’s Google Search GENDER:
Male
RACE:
Caucasian New York
LOCATION:
Wednesday 22 June 2011
Scott’s Search
Daniel’s Search
57 signals! • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Our Search History. Our location – verfied the browser we use. the browsers version The computer we use The language we use the time we need to type in a query the time we spend on the search result page the time between selecting different results for the same query our operating system our operating systems version the resolution of our computer screen average amount of search requests per day average amount of search requests per topic (to finish search) distribution of search services we use (web / images / videos / real time / news / mobile) average position of search results we click on time of the day current date topics of ads we click on frequency we click advertising topics of adsense advertising we click while surfing other websites frequency we click on adsense advertising on other websites frequency of searches of domains on Google use of google.com or google toolbar our age our sex use of “i feel lucky button” do we use the enter key or mouse to send a search request do we use keyboard shortcuts to navigate through search results do we use advanced search commands (how often) do we use igoogle (which widgets / topics) where on the screen do we click besides the search results (how often) where do we move the mouse and mark text in the search results amount of typos while searching how often do we use related search queries how often do we use autosuggestion how often do we use spell correction distribution of short / general queries vs. specific / long tail queries which other google services do we use (gmail / youtube/ maps / picasa /….) how often do we search for ourself
Adblock Plus
AdBlock Plus removed from Android (March 2013)
Why did Google remove this app?
The date when you will die? And what you will die of! Would you open this envelope?
Google Inactive Account Manager Tell Google What to do with your data when you die !
Price Comparison sites
Price Comparison sites
Google Product Listing Ads …
Google Product Listing Ads … More to see/read here www.google.com/ads/PLAsetup
Search Engine Optimisation SEO (or cheating Google!)
• Don’t do (Blackhat): Hidden content, keyword stuffing, link farming, doorway pages, IP cloacking. [Duplicate content]
• Do (Whitehat/ethical) : Fresh up to date relevant content, inbound links, friendly URL’s.
© Stephen Whitelaw 2010
SEO
• Relevance
• Authority
SEO in 10 minutes from Google ! •
http://www.youtube.com/watch?v=El3IZFGERbM&feature=player_embedded
How does Google see your site?
www.seo-browser.com
Buying Traffic – be careful! • http://www.trafficzap.com • http://www.nicheprofitclassroom.com/index.html • http://www.blazingtraffic.com • www.buyhitscheap.com © Stephen Whitelaw 2010
www.mattcutts.com/blog
© Stephen Whitelaw 2010
Search Engine Optimisation SEO (or cheating Google!) Learn and keep up to date with: • www.searchenginewatch.com • www.searchengineland.com • www.seomoz.org © Stephen Whitelaw 2010
Google Disavow Links Tools …
Amazon Associate model
© Stephen Whitelaw 2010
OfferVault
© Stephen Whitelaw 2010
Commission Junction
© Stephen Whitelaw 2010
buy.at
© Stephen Whitelaw 2010
Affiliate Window
Print me a Stradivarius!
© Stephen Whitelaw 2010
3D Printing/Fabricators • Print?: a spare part for your car, a lampshade, or a violin! • Today: Only plastics, resins, metals • Cost: Currently same as a laser printer was in 1985. (£10,000+) • Advantage: No waste (1/10th) used, No factories • Possibilities: Endless, even RepRap.
• www.fabathome.org [www.youtube.com/watch?v=iMhG4fWQnlE] © Stephen Whitelaw 2010
Multiphoto Polymerisation
© Stephen Whitelaw 2011
3D Printers – print cartilage!
MakerBot
Geomagic
3dsystems
Wounded eagle gets 3D Printed beak
Print your own iphone cases!
Guitars!
3D cast for your broken arm …
Prosthetic devices…
3D Printing Vending Machine! … The Dreambox
The revolution has begun …. “An 3d open source search engine”
Print yourself a gun and some ammo !
http://www.youtube.com/watch?feature=player_embedded&v=xY16r6EkUNY#!
www.defcad.org
Then on May 11th 2013 …
The 3D Scanner
4D !! Those clever scientists at MIT www.youtube.com/watch?v=Hr7sYg1q8rw
4D Printing!!! …
News Aggregation
© Stephen Whitelaw 2011
Flipboard
© Stephen Whitelaw 2011
Zite
© Stephen Whitelaw 2011
Pulse
© Stephen Whitelaw 2011
Editions (by AOL)
© Stephen Whitelaw 2011
Livestand (by Yahoo)
© Stephen Whitelaw 2011
Wavii
summly
nd 2
Screen Experiences
• Disney Second Screen • MTV Watch • NBC Live • Bravo Now
© Stephen Whitelaw 2011
Disney Second Screen
© Stephen Whitelaw 2011
Great for Sport
© Stephen Whitelaw 2011
Umami
© Stephen Whitelaw 2011
“1 minute of video is worth 1.8 million words” – Forrester
(April 2010) © Stephen Whitelaw 2010
YouTube Prediction (90% of all traffic will be video)
What is YouTube?
© Stephen Whitelaw 2011
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Everyone is on • 10 Downing Street • The Royal Family • The BBC • Channel 4
© Stephen Whitelaw 2010
Everyone is on • The Whitehouse • Stanford University • Mayo Clinic • British Airways
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Power of Video 1 of 2
• • • • • • • • •
www.youtube.com/movies [NetFlix] www.youtube.com/html5 [noflash required] www.youtube.com/disco [Look out Spotify!] www.youtube.com/citizentube [BP we hate you] www.youtube.com/lifeinaday] [Bladerunner] www.youtube.com/leanback [Youtube vs TV?] www.youtube.com/testtube [Ideas incubator] www.youtube.com/feather_beta [Lite version] www.youtube.com/dev [Youtube for developers] © Stephen Whitelaw 2010
Power of Video 2 of 2
• www.tubemogul.com • www.ustream.tv/ - You’re on! • www.chatroulette.com (www.omegle.com)
– Chat with strangers
• Make your own videos: www.moviestorm.co.uk/moviestorm/
rock • www.Xtranormal.com © Stephen Whitelaw 2010
List of main video websites • • • • • • • •
youtube.com ehow.com dailymotion.com hulu.com metacafe.com vimeo.com megavideo.com ustream.tv
justin.tv collegehumor.com buzzfeed.com optvbytes.com youku.com funnyordie.com vodpod.com stagevu.com tudou.com ted.com
kendincos.net videosurf.com blip.tv crunchyroll.com livestream.com jokeroo.com viddler.com truveo.com current.com yidio.com veoh.com
livevideo.com videojug.com wisevid.com grindtv.com stickam.com letmewatchthis.com craveonline.com ourstage.com nothingtoxic.com casttv.com
twitvid.com vuze.com flixxy.com kontraband.com trutv.com crackle.com revver.com guba.com slashcontrol.com mevio.com wonderhowto.com
© Stephen Whitelaw 2010
Google Adwords for Video …
Competitor Analysis Tools • www.compete.com – Competitor Traffic analysis • www.quantcast.com – Detailed visitor analysis • www.spyfu.com, www.keywordspy.com – Eat your competitors lunch • www.google.com/trends (websites as well as keywords) • www.wolframalpha.com – Computational Search Engine • www.google.com/squared - Google spreadsheet search (Gone!) © Stephen Whitelaw 2010
Website stats and info .. • Vibrant Ads • Dynamic Logic • Revenue Science • www.alexa.com – The Web Information People • “The Waybackmachine”
www.archive.org
Block archive.org bot using robots.txt – see below User-agent: Alexa User-agent: Archive.org Disallow: /Folder/
• www.Prchecker.info (www.google.com 10/10 www.google.co.uk 8/10) • www.instapagerank.com
© Stephen Whitelaw 2010
Understanding Users (CrazyEgg)
© Stephen Whitelaw 2010
UX Testing gets serious …. Heatmaps & Gazeplots
Online Social Bookmarking AddThis
© Stephen Whitelaw 2010
Online Social Bookmarking ShareThis
© Stephen Whitelaw 2010
Social Media
© Stephen Whitelaw 2010
Social Media Risks
Who do you trust? • Only 14% of people trust advertisements • 78% of people trust the recommendations of other consumers Nielsen “Trust in Advertising” report – October 2007
“Why” are review so powerful? • Increase conversion rates • Brand Trust • Fresh content about you
© Stephen Whitelaw 2010
Social Media is Counter-intuitive Communications Media
Social Media
Space defined by Media Owner
Space defined by Consumer
Brand in control
Consumer in control
One way / Delivering a message
Two way / Being a part of a conversation
Repeating the message
Adapting the message/ beta
Focused on the brand
Focused on the consumer / Adding value
Entertaining
Influencing, involving
Company created content
User created content / Co-creation
© Stephen Whitelaw 2010
Social Media Examples
© Stephen Whitelaw 2010
www.willitblend.com (Blendtec)
© Stephen Whitelaw 2010
Blentec YouTube Channel
© Stephen Whitelaw 2010
www.Threadless.com
© Stephen Whitelaw 2010
99designs “Crowd sourced creative designs”
© Stephen Whitelaw 2010
Online Crowd sourced usability testing
© Stephen Whitelaw 2011
Fiverr.com
Microgigsite.com
Gigbucks.com
Fivesquids.co.uk
Small-Gigs.com
www.fivebucksdeals.com
www.poundweb.co.uk
rogersmithhotel - website
© Stephen Whitelaw 2010
rogersmithhotel – life blog
© Stephen Whitelaw 2010
rogersmithhotel – YouTube Channel
© Stephen Whitelaw 2010
rogersmithhotel - Twitter
© Stephen Whitelaw 2010
rogersmithhotel - flickr
© Stephen Whitelaw 2010
rogersmithotel - facebook
© Stephen Whitelaw 2010
rogersmithhotel - tripadvisor
© Stephen Whitelaw 2010
Ustream.tv live feed
© Stephen Whitelaw 2011
United Breaks Guitars
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Risks with employees online
© Stephen Whitelaw 2010
Social Media Policy .. Social Media Guidance Internet Postings Policy Blogging Policy Social Media Policy Social Media Handboook Social Media Policy Template Online Communications Guidelines Facebook Comments Policy Online Database of 217 policies - http://socialmediagovernance.com/policies.php
Tag Cloud
www.wordle.net , www.tocloud.com , www.tagcrowd.com - Online free Tag Cloud Creators
© Stephen Whitelaw 2010
QR Codes “Get offline audiences online instantly” • • • •
http://qrcode.kaywa.com – url www.qrhacker.com – custom QR Codes http://zxing.appspot.com/generator url + geo http://delivr.com/qr-code-generator - url + others
• www.goo.gl - url
© Stephen Whitelaw 2010
4 different types of QR Codes
© Stephen Whitelaw 2011
QR Codes
© Stephen Whitelaw 2010
QR Codes
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Pet Shop Boys
© Stephen Whitelaw 2010
http://www.youtube.com/watch?v=c_N559yMLZc
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Google Places
© Stephen Whitelaw 2010
QR code your CV!
© Stephen Whitelaw 2011
QR Codes After Death !
© Stephen Whitelaw 2011
Good looking codes
© Stephen Whitelaw 2010
More Fancy QR Codes
© Stephen Whitelaw 2011
Augmented Reality
© Stephen Whitelaw 2010
Wikitude Package includes: The Wikitude Java API; javadocs; documentation and a sample application,
Augmented Reality connects reality with computer-generated data. Information is shown on the current camera display of the smartphone. The exact positioning of data in a live photo is possible thanks to the equipment of modern smartphones: using the data of GPS, the compass and the movement sensor, the exact geographical coordinates are calculated. In the case of the Wikitude World Browser, the data comes from cooperation partners like the online yellow pages qype, Wikipedia or the user community.
© Stephen Whitelaw 2010
Wikitude
Wikitude World Browser The Augmented Reality browser Wikitude by the AR – pioneer Mobilizy ( http://www.mobilizy.com ) is one of the very first fully functional AR-browsers for smartphones. Wikitude is available for Android smartphones and for the iPhone. The 3D feature is currently conceived for Android, a similar 3D feature for the Augmented Reality browser Wikitude for iPhone is being developed. © Stephen Whitelaw 2010
iOnRoad Augmented Driving
Groupon are not alone!
Google Offers (April 2010)
© Stephen Whitelaw 2010
Facebook Deals
© Stephen Whitelaw 2011
Amazon Deals
What happens in Vegas stays on
© Stephen Whitelaw 2010
Exif Data !
Protecting your brand online
© Stephen Whitelaw 2010
Protecting your brand online
Your Brand Online • Protect it. • www.pcnames.com – You must register all the Register TLD’s - try www.panabee.com ! • Surround the brand + ORM continuous. • www.verizon.com and •
www.verizoneatspoop.com
www.verizonthetruth.com
•
www.verizonscrewedme.com www.verizonpathetic.com
© Stephen Whitelaw 2010
Check your username online/ protect your brand. • www.namechk.com • www.usernamecheck.com/ - Gone! • www.checkusernames.com/ • www.knowem.com/ © Stephen Whitelaw 2010
gTLD’s …
Google has applied for over 100 gTLD’s !
Uncontested applications
Contested Domains!
KimTag – The Connection Hub
www.kimtag.com/stephenwhitelaw © Stephen Whitelaw 2011
Connection Hubs Use a connection hub – it makes sense! 1.
www.Kimtag.com
2.
www.About.Me
3.
www.XeeMe.com
4.
www.WhoHub.com
5.
www.flavors.me
6.
www.viadeo.com
7.
www.central.ly
8.
www.AboutOurWork.com
9.
www.zerply.com
© Stephen Whitelaw 2010
Has my password been compromised?
Has my password been compromised?
Unexpected Item in the Bagging Area …
Social Media Monitoring Tools • • • • • • • • • • • • • •
Google Alerts - Free Trackur – Free & chargeable model Social Mention - Free Social Radar – Cost per month Radian6 - Expensive Howsociable - Free Socialomph.com Reputationdefender.com Netvibes Cocomment.com Imooty.com Sysomos Sprout Social Meltwater Buzz
• • •
Buzz tracking Tools – www.boardtracker.com , www.boardreader.com Twilert, Twitr ratr, - 100’s of Twitter media monitoring tools. www.addictomatic.com – custom pages on any topic. (Inhale the Web)
•
Monitor Competitors pages: www.watchthatpage.com
© Stephen Whitelaw 2010
tescofoodnews.com
Google Alerts www.google.com/alerts
© Stephen Whitelaw 2010
Trackur www.trackur.com
© Stephen Whitelaw 2010
Social Radar www.socialradar.net
© Stephen Whitelaw 2010
Social Mention www.socialmention.com
© Stephen Whitelaw 2010
Mention (https://en.mention.net )
Brandwatch
Radian6 www.radian6.com
Social Media Monitoring Tools • Monitor and evaluate what is being said, by who, where and what impact – delivers actionable insights • Three stage process – Aggregate what is being said – Natural language analysis – understand the data – Deliver actionable insights • We have identified more than 100 Companies in this space
Social Media Monitoring Tools
What they offer • Search and relevance filters • Further categorisation and tagging • Assign Events to the Social Graph • A variety of channels: web, news, blog, twitter • Mention Volume, Importance and Demographics • Analyse sentiment or tone • Analyse date parameters • Updates as they happen
Taking it seriously
Gatorade Mission Control
http://www.youtube.com/watch?v=InrOvEE2v38
Social Insight Tool…
SOCIAL MEDIA IS NOT FREE
© Stephen Whitelaw 2010
1. It takes people.
© Stephen Whitelaw 2010
2. It takes technology.
© Stephen Whitelaw 2010
3. It takes time.
© Stephen Whitelaw 2010
How to get banned for the top 5 social network …
How to get banned for the top 5 social network … • Pinterest • LinkedIn • Twitter • Google Plus • Facebook
http://pinterest.com/about/terms
http://www.linkedin.com/static?key=user_agreement
https://support.twitter.com/articles/18311-the-twitter-rules
http://www.google.com/+/policy/content.html
https://www.facebook.com/page_guidelines.php
www.facecrooks.com
Facebook Graph Search … launched Jan 2013 …
Facebook Graph Search is very powerful …
Facebook Graph Search 1 of 2
Facebook Graph Search 2 of 2
Beware - Facebook tabs will vanish on a mobile device!
The
rule
Facebook cover compliance Tool
www.coverphoto.paavo.ch
facebook business pages
Facebook app for restaurant bookings
© Stephen Whitelaw 2010
Facebook versus Netflix !
© Stephen Whitelaw 2010
Big Lebowski
© Stephen Whitelaw 2011
Pepsi – Call to Action
© Stephen Whitelaw 2010
Facebook – Call to Action
© Stephen Whitelaw 2010
Facebook- Call to Action
© Stephen Whitelaw 2010
Facebook- Call to Action
© Stephen Whitelaw 2011
Carlsberg – Call to Action
© Stephen Whitelaw 2011
Match – Call To Action
© Stephen Whitelaw 2011
Jacob’s Creek – Call To Action with incentive
© Stephen Whitelaw 2011
Tesco – Call To Action with Freebies
© Stephen Whitelaw 2011
Microsoft
© Stephen Whitelaw 2011
David Lloyd Leisure
© Stephen Whitelaw 2011
There is no ‘dislike button’ [these are scams]
© Stephen Whitelaw 2011
Social recommendation
© Stephen Whitelaw 2011
Payvment for Facebook (Ecommerce made very easy, now called ecwid)
© Stephen Whitelaw 2011
KLM – the Facebook Campaign Masters
KLM Fan Calendar 2013
Facebook Targeted Advertising
Facebook Advertising ..
Facebook Advertising
The problem with Facebook Ads …
The Challenge for your Facebook Ads… •
With Google Search - for adverts to be effective they need to be highly relevant, and will usually have to have a compelling call-to-action.
•
On Facebook you still need a great call-to-action however there is a huge difference – on Google users search for something and are provided with relevant ads – on Facebook users are typically there to check on their social life – so an element of disruption is involved! Your Facebook adverts need to be louder, grab attention and make the user change their course of action to pay attention to your adverts! – this is tricky !
Facebook ads versus Google Adwords Performance i.e. CTR’s
Facebook Ad testing …
Facebook Advertising … Do A/B Multivariate testing on Ads …
How Do you do… A/B Facebook Ads testing ?
Hot Tip … • Build as big a fan base as possible before running an ad campaigns.
Why fans matter
Target Competitors …
Strip for Likes …
What is Facebook Edgerank?
www.whatisedgerank.com
Edgerank Factors definitions .. •
Affinity is a one-way relationship between a User and an Edge. It could be understood as how close of a "relationship" a Brand and a Fan may have. Affinity is built by repeat interactions with a Brand's Edges.Actions such as Commenting, Liking, Sharing, Clicking, and even Messaging can influence a User's Affinity.
•
Weight is a value system created by Facebook to increase/decrease the value of certain actions within Facebook. Commenting is more involved and therefore deemed more valuable than a Like. In the weighting system, Comments would have a higher value than a Like. In this system all Edges are assigned a value chosen by Facebook. As a general rule, it's best to assume Edges that take the most time to accomplish tend to weigh more.
•
Time Decay refers to how long the Edge has been alive; the older it is the less valuable it is. Time Decay is the easiest of the variables to understand. Mathematically it is understood as 1/ (Time Since Action). As an Edge ages, it loses value. This helps keep the News Feed fresh with interesting new content, as opposed to lingering old content.
Edgerank Tips… • • • • •
A typical Facebook post reaches about 17% of your fan base The average life of a Facebook post is about three hours Comments carry more weight than likes Photos and call-to-action status updates are more valuable than third party links Facebook analyzes relationships too, so it is more likely you will have a higher affinity to your cousin on Facebook
How to get more “Likes” 1. 2. 3. 4. 5. 6. 7. 8. 9.
Put your Facebook on all your communications. Offer an incentive of some kind to get Facebook Fans. Communicate like a person. Ask questions, encourage feedback. Put up stuff when it is relevant or interesting to your audience. Have contests. Get your current fans to attract other fans. Use applications to attract people with quizzes and other interesting ways of engaging people. Don’t give up.
Facebook 3rd Party Tools/Apps for… Sweepstakes, competitions, landing pages, instant wins, photo contests, deal, tabs, coupons etc.
• Woobox
• Involver
• Constant Contact
© Stephen Whitelaw 2011
Coca Cola on Google+
© Stephen Whitelaw 2011
Ford on Google+
© Stephen Whitelaw 2011
Coca Cola on Google+
Pepsi on Google+
Ben & Jerry’s on Google+
Red Bull on Google+
Starbucks on Google+
Google Takeout
Google+
My Profile on Google Plus
What’s this?
381
This is almost everything you use on your computer!
382
Third Party Google Plus website … • www.circlecount.com • www.findpeopleonPlus.com • www.gplusrecruiter.com • www.gphangouts.com • www.gplus.to • www.socialstatistics.com
385
How is Google+ Different From Facebook? They are NOT drawing the same users…
• Facebook is a place to connect with Family, Friends, and Business Acquaintances. " • Google+ is a place to connect with Strangers" • Facebook – the conversation is more casual." • Google+ - the conversation is more about business, news, education." • Facebook – users expect to see personal posts, family photos." • Google+ - users expect to see interesting content." • Facebook – the conversation is more personal." • Google+ - the conversation is intellectual.
Dreaming, Belonging, Sharing
http://neverseconds.blogspot.co.uk
Pinterest
Average time on site …
Order Value …
Why do people pin ?
www.PinReach.com
www.Pinpuff.com
PinReach data ..
PinFaves .. Whats trending ..
Attack of the clones …
Pinterest clones … • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Trippy, a Pinterest for travelers. Wanderfly, a Pinterest for travel recommendations. Gtrot, a Pinterest for globetrotters. Kulisha, a Pinterest for social commentary. Manteresting, a Pinterest for men. Gentlemint, a Pinterest for gentlemen. Dartitup, a Pinterest for dudes. Snatchly, a Pinterest for porn. Hunuku, a Pinterest for families. Everplaces, a Pinterest for the real world. Urbantag, a Pinterest for places you’ve been. Singterest, a Pinterest for Singapore. Pin.me, a Pinterest for Russia. TheComplete.Me, a Pinterest for dating. Discover, a Pinterest for designers. Pingram, a Pinterest for Instagram. Reclip.it, a Pinterest for deal lovers (perhaps a Groupon for Pinterest for deals). Sworly, a Pinterest for music. Tailored, a Pinterest for weddings. Chill, a Pinterest for video. Stylepin, a Pinterest for fashion. SparkRebel, a Pinterest for fashionistas. Pinstyle, a Pinterest for fashionable fashionistas. Minglewing, a Pinterest for discussion. Thinng, a Pinterest for stuff. GetVega, a Pinterest for compulsive listers. Clipix, a Pinterest for private people. Pinspire, a Pinterest for Pinterest users. I Wanna Nom, a Pinterest for recipes. PinCat, a Pinterest for pinning cats to Pinterest.
www.pinspire.com
A new way to consume music?
Men are on the increase
Nail It! With Manteresting …
Pinterest clones in China
Newspapers jumping online.. • San Francisco Chronicle • New York Times • Toronto Star • Chicago Tribune • Pottstown Mercury
Wanted by Police !
Top of the Funnel
“Pin – ter – vention”
Pinterest = LinkedIn for Creatives !
CV’s 1 of 5
CV’s 2 of 5
CV’s 3 of 5
CV’s 4 of 5
CV’s 5 of 5
Pinterest and Copyright
Pinterest before the © filter
Pinterest after the © filter !
Ninja Pinner http://www.ninjapinner.com/idevaffiliate/idevaffiliate.php?id=106
Don’t Make Me Think … • We don’t read page – we scan them. • We don’t figure out how things work. We muddle through. • Keep your site simple – every question mark adds to your visitors cognitive workload.
Cookie Policy – It’s the law !
Cookie Widget/Alert ….
Google starts to comply with Cookie Law - April 2013
Live Chat • • • • • • • • •
www.providesupport.com www.livechatsoftware.com www.liveperson.com www.mioot.com www.oggchat.com www.clickandchat.com www.whoson.com www.live2support.com www.livehelpnow.com
• • • • • •
www.providechat.com www.boldchat.com www.click4assisstance.com www.clickandchat.com www.activalive.com www.velaro.com
•
www.zopim.com
© Stephen Whitelaw 2011
Latest LiveHelp technologies …
www.schuh.co.uk (https://secure2.schuh.co.uk/myaccount/ accounttrackorder.aspx )
www.edelweiss-gurgl.co.uk
Avatars • www.sitepal.com • www.livefaceonweb.com • www.websitetalkingheads.com • www.mywebpresenters.com • www.model2web.com/
No More Captcha’s !!!!!
Comply with Standards – even more • Captcha – “Completely Automated Public Turing test to tell Computers and Humans Apart”
DDA compliant Captcha - http://doepud.co.uk/contact.php#send-email
© Stephen Whitelaw 2010
Responsive Web Design (RWD) …
The beauty of this is that responsive design does not need to be code-specific to every device out there. It intelligently changes the content based on browser width. If it’s designed correctly, your user will no longer need to zoom in to find content.
Usability and Responsive Design Design for 4 screens
Responsive and Adaptive Design In the case of Mashable, we also detect the type of device and change the site's behavior accordingly. On touch devices, for instance, we enable swiping between columns. (Technically, detecting device functionalities may be referred to as "adaptive design," rather than "responsive," but increasingly both approaches are used in tandem.)
Adaptive -
RWD also applies to emails !
Responsive Web Design Example
Richer Interactivity - RichUI DeepZoom/SeaDragon/Silverlight • www.gigapixel.com/image/gigapan-canucks-g7.html • www.360cities.net/gigapixel/strahov-library.html • Very Hi Res images
- http://bit.ly/cfvqBN
© Stephen Whitelaw 2010
http://btlondon2012.co.uk/pano.html [World’s largest panoramic photo]
www.gopano.com/video/MTA4NTc
Geo-Location • Facebook asks “Whats’ on your mind?” • Twitter asks “What’s happening?” • [Other companion sites: www.twittermap.tv and www.trendsmap.com “Where Are You” – modern version of LBS.
• http://www.geocaching.com/about/ ! (Hiking meets treasure hunting with a GPS) www.confluence.org © Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Twitter Places
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
www.grindr.com
© Stephen Whitelaw 2010
www.blendr.com
© Stephen Whitelaw 2010
Twitter Announced in March 2013 … about to offer a music service !
Twitter Music appeared on 18th April 2013 …
• 60%+ Twitter users do not use Twitter! • 80%+ of Twitter users are mobile. Keep tabs on Twitter Trends www.trendistic.com – Visual Twitter trends www.tweetvolume.com – Compare results © Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Persodic
Twitter case study
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Albion Oven on Twitter
© Stephen Whitelaw 2010
Arena Flowers … Have a laugh
Virgin America – customer service
© Stephen Whitelaw 2011
Getting help on Twitter
© Stephen Whitelaw 2011
First Tweet ever
© Stephen Whitelaw 2011
Twitter used everywhere at anytime !
© Stephen Whitelaw 2010
First Tweet from Space
© Stephen Whitelaw 2011
© Stephen Whitelaw 2011
Robin Hood
© Stephen Whitelaw 2010
Sent home on 27th July 2012 from London back to Greece !
WhiteHouse.Gov
© Stephen Whitelaw 2010
Hudson – Jan 2009
© Stephen Whitelaw 2010
Christchurch Earthquake
© Stephen Whitelaw 2010
Unrest in Egypt (Jan 2011)
© Stephen Whitelaw 2010
McDonald’s Hoax
© Stephen Whitelaw 2011
McDonald’s response
© Stephen Whitelaw 2011
Twitter App permissions ...
© Stephen Whitelaw 2011
Twitter get serious with 2 factor authentication
Vine …
Vine … Vine is a mobile app that allows you to create 7 second video clips. Website: www.vine.co Twitter: www.twitter.com/vineapp Blog: http://vine.co/blog Company: Vine Labs Inc (Bought by Twitter Oct 2012)
Can post short video clips to Twitter and/or Facebook Vine – initially launched in iphone and now on Android (as of June 13th 2013)
Related app : Snapchat!
Vine is becoming
Advertising on Twitter …
Advertising launch dates in 2010 … Twitter launches Promoted Tweets – April 2010 Twitter launches Promoted Trends – June 2010 (1st was “Advertising Age”) Twitter launches Promoted Accounts – October 2010 (Ist was @Xbox)
Where can you advertise …
Twitdom … Twitter Appstore …
© Stephen Whitelaw 2011
Should your location be secret? www.pleaserobme.com
© Stephen Whitelaw 2010
We know what you’re doing !!!
OBA !
Google Remarketing
Google Remarketing … Some facts:
70% of visitors abandon their shopping carts 96% of visitors to a site leave without completing the
Remarketing allows you to re-engage with them as the surf other sites on the web (GDN) i.e. you have an opportunity to win back lost potential customers. In order to use remarketing you must link Google Adwords with Google Analytics You need to make 1 small (1 time) change to your Google Analytics code. Google Analytics then allows you to create lists of users to use get back in front of and you are able to remove them from the list once they have been converted.
Behavioural Advertising (Interest-based advertising)
© Stephen Whitelaw 2011
Browser … Do Not Track Me ...
Your phone tracks you …
Your camera tracks you !!
Then they keep you coming back…
Diet Chef …. pre-roll video advert on YouTube
www.graze.com
Graze advert on YouTube …
Social Ads …
Examples of Social Ads are: Twitter: Promoted Tweets, Trends, Account Facebook: Sponsored Stories, App, Promoted Post
© Stephen Whitelaw 2010
www.linkedIn.com [Raised $53m in 2008] Why use LinkedIn? 1. 2. 3. 4. 5. 6. 7. 8.
Increase your visibility Improve your connectability Improve your Google Rank Gauge the health of a company No more recruitment costs Get free advice in groups Help you sell your products Keep in touch.
135 million+ members worldwide, 6 million+ in the UK A new member joins LinkedIn approximately every second More than a billion people-searches through the site last year 25% of FTSE 100 companies hire through LinkedIn 50% of Fortune 100 companies hire through LinkedIn Over half a million LinkedIn groups exist © Stephen Whitelaw 2010
LinkedIn rolls out new company profiles 1 of 2
LinkedIn rolls out new company profiles 2 of 2
LinkedIn Bio …
LinkedIn … endorsing “skills and expertise”
…
• Quora is a question-and-answer website created, edited and organized by its community of users. The company was founded in June 2009, and the website was made available to the public on June 21, 2010 www.quora.com Available as a mobile app on iphone & Android
Measuring Digital Influence
Klout
PeerIndex
Kred
• Klout (based in San Francisco) is a company that provides social media analytics to measure your influence across your social network.
• Networks used are: Twitter, Facebook, Google+, LinkedIn, FourSquare, YouTube, Instagram, Tumblr, Blogger, Wordpress, Last.fm, Flickr.
Network coming soon are: • Quora, Yelp, Posterous, bit.ly, BranchOut, DisQus, LiveFyre. Benefits: Upgrades on hotels & flights, more job interviews, more speaker engagement?
Klout for Business …
(Started March 20th 2013)
The future of Newspapers, Books, TV and Radio!
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Lost £76M ($121M) in 2011 !!!!
© Stephen Whitelaw 2010
The Times Online
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
The Future of publishing
© Stephen Whitelaw 2010
Zombie Landscapes • Two screen dumps here
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Out of Control – Anarconomy • P(dev)>0 & P(dis)>0 & P(prod)>0 => P 0 • “Everything that can be digisted will be digitised and the price will move towards zero” (Music, Games, Films, Newspapers, Books …) • New Business Models (Free, Ad supported, Freemium…)
© Stephen Whitelaw 2010
Open Source Models - Movies • www.goodcopybadcopy.net • http://panicstruckpro.com/revelations • http://www.bigbuckbunny.org • http://www.elephantsdream.org
© Stephen Whitelaw 2010
Copyright/Copyleft • Copyleft, Creative Commons • e.g. flickr, wikitravel.org etc… • Copyscape turnitin + other tools to catch you out – image cop from Israel • Essay Mills - http://www.essaymill.com/, http:// www.bestessays.com/, http://www.rushessay.com/, http:// www.customessays.co.uk/, http://www.essaywriters.net/, • http://www.plagiarismchecker.com/, • http://www.scanmyessay.com/ • www.copyscape.com
© Stephen Whitelaw 2010
Free – The future of a Radical New Price
© Stephen Whitelaw 2010
The Long Tail What Happens When the Economics of Scarcity Meets the Economics of Abundance?
© Stephen Whitelaw 2010
LittleMissMatched
© Stephen Whitelaw 2010
Find a new Galaxy! • www.galaxyzoo.org
© Stephen Whitelaw 2010
23 and me – Collecting data
© Stephen Whitelaw 2010
Have you been paying attention? •
I like eating Donuts
•
I’m eating a Donut
•
This is where I eat Donuts
•
Why am I eating a Donut?
•
Look here I am eating a Donut
•
I’m good at eating Donuts
•
Here’s a vintage photo of my Donut
•
Here’s a Donut Recipe
•
Now listening to “Donuts”
The Crazy Ones Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
© Stephen Whitelaw 2010
Dell Island
© Stephen Whitelaw 2010
Second life uni 1
© Stephen Whitelaw 2010
Second life uni 2
© Stephen Whitelaw 2010
Second life uni 3
© Stephen Whitelaw 2010
Google Property Search
© Stephen Whitelaw 2010
Your freedom
© Stephen Whitelaw 2010
Map jack demo screen
© Stephen Whitelaw 2010
Facebook Privacy 1 of 3 • Facebook Privacy Policy circa 2005: • No personal information that you submit to Thefacebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings. • Facebook Privacy Policy circa 2006: • We understand you may not want everyone in the world to have the information you share on Facebook; that is why we give you control of your information. Our default privacy settings limit the information displayed in your profile to your school, your specified local area, and other reasonable community limitations that we tell you about. • Facebook Privacy Policy circa 2007: • Profile information you submit to Facebook will be available to users of Facebook who belong to at least one of the networks you allow to access the information through your privacy settings (e.g., school, geography, friends of friends). Your name, school name, and profile picture thumbnail will be available in search results across the Facebook network unless you alter your privacy settings.
© Stephen Whitelaw 2010
Facebook Privacy 2 of 3 • •
•
• •
Facebook Privacy Policy circa November 2009: Facebook is designed to make it easy for you to share your information with anyone you want. You decide how much information you feel comfortable sharing on Facebook and you control how it is distributed through your privacy settings. You should review the default privacy settings and change them if necessary to reflect your preferences. You should also consider your settings whenever you share information. ... Information set to “everyone” is publicly available information, may be accessed by everyone on the Internet (including people not logged into Facebook), is subject to indexing by third party search engines, may be associated with you outside of Facebook (such as when you visit other sites on the internet), and may be imported and exported by us and others without privacy limitations. The default privacy setting for certain types of information you post on Facebook is set to “everyone.” You can review and change the default settings in your privacy settings. Facebook Privacy Policy circa December 2009: Certain categories of information such as your name, profile photo, list of friends and pages you are a fan of, gender, geographic region, and networks you belong to are considered publicly available to everyone, including Facebook-enhanced applications, and therefore do not have privacy settings. You can, however, limit the ability of others to find this information through search using your search privacy settings.
© Stephen Whitelaw 2010
Facebook Privacy 3 of 3 • Current Facebook Privacy Policy, as of April 2010: • When you connect with an application or website it will have access to General Information about you. The term General Information includes your and your friends’ names, profile pictures, gender, user IDs, connections, and any content shared using the Everyone privacy setting. ... The default privacy setting for certain types of information you post on Facebook is set to “everyone.” ... Because it takes two to connect, your privacy settings only control who can see the connection on your profile page. If you are uncomfortable with the connection being publicly available, you should consider removing (or not making) the connection. Conclusion: Viewed together, the successive policies tell a clear story. Facebook originally earned its core base of users by offering them simple and powerful controls over their personal information. As Facebook grew larger and became more important, it could have chosen to maintain or improve those controls. Instead, it's slowly but surely helped itself — and its advertising and business partners — to more and more of its users' information, while limiting the users' options to control their own information.
© Stephen Whitelaw 2010
Youtube number 10
© Stephen Whitelaw 2010
Royal Family
© Stephen Whitelaw 2010
The Whitehouse
© Stephen Whitelaw 2010
BBC Worldwide
© Stephen Whitelaw 2010
Channel 4
© Stephen Whitelaw 2010
Stanford University
© Stephen Whitelaw 2010
Mayo Clinic
© Stephen Whitelaw 2010
British Airways • http://www.youtube.com/user/FlyBritishAirways
© Stephen Whitelaw 2010
NIN
© Stephen Whitelaw 2010
http://info.cern.ch/hypertext/WWW/TheProject.html
© Stephen Whitelaw 2010
© Stephen Whitelaw 2011
Growing too fast!
List of Google gTLD’s
www.youtube.com/redbull
How to get banned on Pinterest • Grabbing another company's account name. • Pinning copyrighted content. • Automating your Pinterest content. • Scraping content from Pinterest. • Scraping for contacts. • Putting links in the wrong place.
How to get banned on LinkedIn • Connecting with people you don't know. • Posting copyrighted content to forums. • Using LinkedIn messages with a mass mailer. • Putting links and email addresses where they don't belong. • Selling your LinkedIn presence. • Using bots to get connections, followers, or members. • Impersonating another company.
How to get banned on Twitter •
Impersonating others.
•
Snagging trademarked usernames.
•
Squatting on handles.
•
Buying or selling Twitter usernames.
•
Posting the same thing over and over.
•
Following people like a bot would.
•
Getting followers in sketchy ways.
•
Hijacking a hashtag or Trending Topic.
•
Posting links with no context.
How to get banned on Google Plus • Creating fake pages. • Running contests. (You cannot run contests, sweepstakes, offers, or coupons directly on your Google+ page, but you can display a link to those promotions that leads people offsite.)
• Aggressive Circling. • Keyword stuffing. • Marketing regulated products. (guns, tobacco etc..) • Letting your page go dormant. (>9 months)
How to get banned on Facebook •
Creating fake accounts.
•
Using bots or scrapers.
•
Posting copyrighted content.
•
Including calls-to-action in your cover photo. This includes promotions or discounts,
•
Running contest or promotions outside of a Facebook app. If you want to run a
requests to 'Like' or share your photo, contact information for your business, or generic CTAs like "Tell a Friend.“
contest or promotion on Facebook, you can only do it through one of their apps -- either a Canvas Page or a Facebook App. You also can't base participation on a requirement that a user take any action with your brand page, such as uploading a photo to your Timeline, or "Liking" a wall post. The only actions that are allowed as a condition of participation are "Liking" a page, connecting to your app, or checking in to a Place. You can't use any Facebook mechanism, like the 'Like' button, in order to vote or register for the promo, either. Finally, you can't notify winners through Facebook. So basically ... you have to jump through a whole lotta hoops if you want to run a promotion or contest on Facebook.
