WOMANOF THE YEA R 25T HANN ivERsA RY Ed iT iO N

W O 25 M T AN H  A  O F Ed NN  T iT iv HE iO ER  Y N sA EA R R  Y

MAY 2014

Inspiring Stories: Driving Innovation

The power of purpose HBA’s vision: empower more women as business and thought leaders in healthcare.

Laurie Cooke

This is a bold goal and one that has allowed the Healthcare Businesswomen’s Association to evolve, grow stronger, and gain traction in new and emerging disciplines over the past 35 years. I am proud to say as CEO of this amazing organization that the vision of our five founders—Diane Anderson, Peg Dougherty, Millicent Gryczka, Sheila Sinkking and Ruth Smith—who recognized the need for women in healthcare to come together to exchange industry and career information and resources is as relevant today as it was then.The HBA has become a powerful instrument for effecting change, from advancing careers to maximizing personal potential. The HBA accomplishes this by focusing on networking forums to build relationships; knowledge-sharing and access to thought leaders to broaden perspectives; educational programs to develop leadership skills and cutting-edge industry knowledge; and recognition of outstanding women and companies to promote visibility of their achievements. In addition to 35 great years of helping women achieve their goals, I am equally as proud to salute 25 years of celebrating outstanding Connecting and succeeding women throughout the industry. Our Woman of theYear event this year Tap into the power sets the bar at an all-time high: three remarkable leaders in healthcare Carol Meerschaert I came to the HBA with decades of from across the industry; 87 Rising Stars; 25 industry Luminaries, one experiences that taught me the outstanding STAR honoree; and one remarkable Honorable Mentor. I benefits of actively participating in a professional association and the power hope you are inspired by their stories of innovation, perseverance and of building and maintaining a network leadership. Laurie Cooke, RPh, CAE CEO, HBA

REQUIRED EXPERIENCE FOR HEALTHY CAREERS

About the HBA The Healthcare Businesswomen’s Association (HBA) is celebrating our 35th anniversary as a global not-for-profit organization dedicated to furthering the advancement of women in healthcare worldwide.With 15 chapters throughout the US and in Europe, HBA serves a community of over 20,000 individuals and 100 Corporate Partners. The HBA provides networking forums to build relationships; knowledge sharing and access to thought leaders to broaden perspective; educational programs to develop leadership skills and cutting edge industry knowledge and recognition of outstanding women and companies to promote visibility of their achievements. For more information, visit www.hbanet.org.

CUSTOM PUBLISHING

Copyright © 2014 by The Healthcare Businesswomen’s Association. All rights reserved. Published in the United States by PharmaLinx LLC,Titusville, NJ.

of trusted peers and advisors. I got jobs, won awards and made best friends because of my network. In her 2013 WOTY acceptance speech, Bridgette Heller talked about how critical nurturing connections in her life truly enabled her to unleash her personal power. One year earlier Carolyn Buck Luce talked about learning to “wear ambition gracefully.” Your balance of graceful ambition, and personal power with radical hospitality, are shaped by feedback you get from your peers and advisors, via informal feedback and direct conversations. In this special Woman of the Year silver anniversary edition of the HBAdvantage, we’ve captured dozens of stories of inspiration and we hope this innovative publication helps drive you to reach your defining moment and achieve your personal and career goals through the vast network and experiential leadership that the HBA provides. The HBA recently completed a large-scale research project, and we found the most valued benefit of belonging to and being engaged in the HBA is the opportunity to build a professional network.The HBA is the alliance of healthcare businesswomen that offers unparalleled access to a network that facilitates knowledge sharing and personal growth to help members develop enduring career fulfillment. Join the HBA. Get involved and experience the power of a network. Carol Meerschaert, MBA, RD, director of marketing and communications

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Inspiring Stories: Woman of the Year

WOTY at 25 years A journey of innovation and inspiration In 1989, when Joanne Tanzi began her term as HBA president, the organization was looking for a way to grow its membership and achieve greater financial stability while enhancing the recognition of accomplished women in healthcare. They also wanted a way to create the kind of undeniably positive reputation that would allow the women involved—and executive senior women in particular— to own their participation in the HBA.

Milestone achievements The 35th anniversary of the Healthcare Businesswomen’s Association and the 25th anniversary of the Woman of the Year (WOTY) is an appropriate time to take a moment to reflect on the enormity of what has been achieved by both the women who have led this organization throughout the years and the organization Melissa Stahl itself. The founders have taken their vision and managed to inspire those around them to join in and support the advancement and impact of women in healthcare, ultimately building a community of more than 20,000 women across the globe. I am one of those women and I am grateful and humbled by their leadership and service to this organization. It is from those leaders that I draw my own inspiration. We chose this year’s theme to acknowledge the women who have gone before as they inspire us to do and think about things differently.We were inspired to be innovative in our approach and hope you will see this reflected throughout the many elements of this year’s WOTY event and upcoming annual conference. I am personally most excited about two elements of this year’s program.The first is having three WOTYs, representing three distinct sectors of the healthcare ecosystem. It feels fitting, given the rapid transformation and increased stakeholder collaboration across our broader industry that we would come together in this forum. Second is our new Luminary award.This group of incredibly dynamic women continues to shape our industry through their leadership and service and are truly the lifeblood of this organization. As you reflect on the remarkable stories captured in this silver anniversary commemorative edition of the HBAdvantage, we certainly hope that you will moved by what you have seen, heard, and read and will use that inspiration to drive innovation no matter how large or small. Melissa Stahl, cochair, HBA flagship events

An idea takes off Looking for inspiration, Jeanette Kohler, 1990 HBA president, went to an event for an organization called Advertising Women of New York. She brought back the idea that the HBA could honor a Woman of the Year in healthcare to help propel both the organization and high-achieving women to greater visibility in the industry. “There were so few women in positions of real power at the time,” recalls Carol Davis-Grossman, managing partner at The Charles Group, Inc. and executive director of the HBA. “But there were still some and the idea was to bring those women into greater prominence and to show younger women that they were there and that they supported the promotion of women in the industry.” The board’s acceptance of Kohler’s idea was immediate and unanimous—as was their choice of the first honoree. The first WOTY would be Karen Katen, then VP and director of operations of Pfizer’s Roerig division. The most senior woman at the industry’s leading pharmaceutical company, she was already an inspiration to many and commanded the type of respect and attention needed to make WOTY a success. Once Katen accepted, the HBA team set about the monumental task of creating the industry’s first-ever event to honor a female leader. They tapped into their professional networks, partnered with Pharmaceutical Executive magazine to have Katen on the cover and convinced manufacturers and vendors alike to purchase tables. They also hired Davis-Grossman and the Charles Group, Inc. to help run the event.

Walking into the first WOTY When Tanzi and Kohler walked into New York City’s Grand Hyatt ballroom and saw the more than 350 industry leaders gathered to honor Katen, they were blown away. “I was in awe,” Tanzi recalls. “I remember thinking, ‘My God, we did it. We did it.’ It was just the pride of knowing the things women could achieve if they were left to do the job that they could do without being held back in any way.” But it wasn’t just about the women. “Looking out at the sea of men in the room, I remember thinking, ‘We’ve got the men sitting there, sitting up and paying attention because of all of this,” says Tanzi. Kohler agrees, noting that Pfizer CEO Bill Steere’s role in lending his support to introduce Katen at the event helped to create a pathway to success. “WOTY met our mission statement in showing that we were always very inclusive of men,” she says. “From the beginning, we felt that we needed to all work together to elevate women to where they needed to be.” It was this type of inclusiveness that led to subsequent HBA honors such as the honorable mentor and ACE awards, which aim to raise men and corporations up as well and inspire others to take their lead.

One piece of a larger plan As incredible a success as WOTY was, its creators stress that it was just one piece of a larger plan to bring more people together for the

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Inspiring Stories: Woman of the Year good of women, the industry and the patients we all serve. “We were addressing career advancement in our seminars, working to elevate the quality of our meetings with high-level speaking panels, and trying to raise the level of education of our membership,” says Kohler. “This was all tied together as a way to give our organization an edge.” It worked. In the year following that first WOTY, HBA membership doubled. The next year, it tripled. Junior and mid-career level women came to gain access to leadership development and senior women leaders. Senior leaders came to give back and to connect to other women at the top. And corporations came to recognize that supporting the development of women leaders wasn’t just good PR—it was good business. “We broke into it with WOTY,” Kohler continues. “And then we were able to accomplish all the other lofty goals we had.” Goals that included the Advisory Board, Corporate Partners, and the Executive Women’s Breakfast series. As the group expanded these initiatives, success begat success and set off a chain reaction of innovations and growth that continues to this day. “Our goal for that first Advisory Board was simply to see if we could sell the WOTY idea,” says Tanzi. “But, then, we got so much more. The board was so successful in and of itself that more and more ideas kept coming. It was a room full of women with brilliant ideas who finally had a platform to get them out and get them done without being squashed.”

The inspiration continues to spread “From talking with people after that first WOTY, it was clear that it quickly became the event to go to,” recalls Tanzi. “No one wanted to miss it. Right away it took on that life of, ‘You have to go to WOTY.’”

Everything in an organization comes down to the people.

2014 WOTY • Shideh Sedgh Bina Transformational leadership Gender diversity is a passion for Shideh Sedgh Bina, co-founder of Insigniam, a consulting firm that works with large, complex organizations to generate breakthroughs in their management results. Bina is excited to leverage her WOTY award and share her views on the importance of gender diversity as well as how to shape one’s future—life and career, for the two can’t be distinct—to her large roster of clients, their executive teams, as well as the HBA at large. Her passion for transformational breakthrough thinking, particularly as it relates to executive women’s leadership, also has a forum in her company’s award-winning magazine IQ (Insigniam Quarterly). The April issue has a special section devoted to the importance

As WOTY caught like wildfire, its potential to inspire grew exponentially. The celebration was moved from the Grand Hyatt to the Marriott and then to its current home at the Hilton, where it has several times sold out the largest ballroom available in Manhattan. Even more healthcare leaders were reached with its message when the HBA began simulcasting the event with the start of WOTY West in 2010.

WOTY 25 years later WOTY continues to evolve to this day, as evidenced by the decision to name three WOTYs from diverse sectors of the industry for the first time this year. “That’s what happens with a good idea,” says Kohler. “You just keep moving forward with it.” It’s also a testament to the leadership of this 35-year-old organization and the incredible support of the WOTYs themselves throughout the years—many of whom have gone on to become great advocates and leaders of the HBA. “It really speaks to the talent of the women at the helm and the high caliber of senior leaders they attract,” Davis-Grossman says as she recalls the success of that first WOTY and the years that have followed. “The women in the HBA year after year understand what they need to get done and they do it. It’s probably what makes them so successful in their careers as well.” These are women who understand that though we’ve come a long way, there are still challenges that need to be overcome—both for women and for the industry. “I believe the HBA and WOTY will never end because it represents several things that women thrive on: collaboration and teamwork, supporting each other and recognizing each other’s achievements,” says Tanzi. “WOTY is home for us.” of women in executive leadership roles and serving on boards as an edge for better enterprise business performance. Bina is equally passionate about giving back. And she advises women to take the time to develop a clear vision of what they stand for and what they are committed to contributing. Further, rather than going along for the ride, she says, they need to shape the ride. Bina’s leadership story stems from her grandmother, who always wanted to be a doctor but was pulled out school at 13. In 1930s Iran, she was the first in her city to remove her chador—a full-body veil used to cover oneself as a sign of modesty and morality—to make sure her daughters would not have to put away their dreams like she had. Bold and compassionate, Bina is a self-admitted inspirational sponge. “I find if you are willing to look at life from a particular lens there is no limit to the opportunities to be inspired,” she says. “I am inspired all the time by the people I meet.” When it comes to innovation, she says starting her own company with a novel approach to creating breakthrough performance was, in and of itself, a novel concept. Bina recalls that 25 years ago, there was pushback from companies that were looking for a piece of software to magically transform their businesses. Through perseverance and a steadfast commitment to the vision of Insigniam, clients started to come around. Today, the company has offices in four countries and she and her partners continue to promote a model that in order to get drugs to market faster, gain greater market share, improve quality and safety, provide more innovative care, etc., has everything to do with catalyzing people to change the way they think. “Everything in an organization comes down to the people,” Bina says.

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Inspiring Stories: Woman of the Year

As a woman, there is nothing more important to professional growth and development than having men who are willing to reach out and take time to ensure you aspire at the right level and put you forward for the next step.

2014 WOTY • Annalisa Jenkins Bold and courageous Annalisa Jenkins, former executive VP and head of global research and development for Merck Serono, says the WOTY recognition provides a unique platform for supporting the dialog on the opportunities that women today have to grow and shine professionally in the workplace. “My specific focus is on ensuring that women have access to mentors and sponsors who can create choices and who can inspire them to think big and to chase their ambitions,” Jenkins says. “I intend to look for opportunities to tell my story and to share my experiences with as many HBA forums as I can in the United States and Europe.” Her advice to women is to embrace the opportunities that are now opening up for them in healthcare. “Be bold and courageous.

This accolade is a testament to the importance of diversity, not just of gender, race and age, but a diversity of thought and perspective.

2014 WOTY • Patricia Maryland Diversity on all levels In accepting her award, Patricia Maryland, DrPH, president of healthcare operations and chief operating officer of Ascension Health, wants to remind people that this accolade is a testament to the importance of diversity, not just of gender, race, age, but a diversity of thought and perspective. “Especially in healthcare, it’s more important than ever for leaders to listen to a broader collection of voices representing different backgrounds and coming from a variety of perspectives, in order for us to envision the new and innovative ways we’ll need to serve our communities,” Maryland says. It is also important for leaders to remember that courageous, timely and often difficult decisions are necessary to help drive inno-

Know that you have huge power and an opportunity to unlock innovation and value and that this in turn will translate into better and longer lives for patients,” Jenkins says. “The doors of opportunity are opening up so ask for what you need and hold your head high and with confidence as you step through to make a difference.” She models huge energy and passion for her work and is a believer in strong but gracious leadership that values every employee and that seeks to help others succeed and grow and shine professionally. “I am aware that I am a role model and that every day I have the opportunity to be the change that I want to create in the workplace that will support long-term sustainability for our industry,” Jenkins says. “I am personally inspired by people who are passionate about what they do, respectful of others and who put the purpose and mission of their organization before their own personal agendas. I get my energy from watching and reading about amazing people with amazing stories. There is no greater gift than to be in the presence of an inspiring leader and I am always on the watch for such people.” Jenkins admits she would not be where she is today without the mentors and sponsors who supported her, gave her honest open feedback, unlocked opportunities and ensured that she was considered for roles that historically just would not have been open to her. “As a woman, there is nothing more important to professional growth and development than having men who are willing to reach out and take time to ensure you aspire at the right level and put you forward for the next step,” she says. “This is the secret sauce for women who aspire to thrive and survive in the boardroom today. My hope is that moving forward men and women, who today hold positions of power, will pay it forward equally to the next generation. This is at the center of our legacy and is the path to lasting sustainable personal value creation.” vation. What worked in the past may not be what works in the future. “As a leader, you must be willing to take on difficult tasks and/or challenging roles that others may not want. You must listen, collaborate and take measured risks to envision what new opportunities are possible,” Maryland says. “I try to inspire others by leading by example, especially in making mentorship and coaching a priority in my career. It is because I have had such strong mentors in my life that I am passionate about taking the time and energy to nurture future leaders.” Her mentors helped challenge her to see what was possible, sometimes before she even saw it herself. “For example, it was one of my mentors Dr. Fred ‘Floyd’ Loop at the Cleveland Clinic, who challenged me to stretch myself, take a risk and pursue greater professional challenges beyond my role at that prestigious organization.” Today at Ascension, Dr. Tony Tersigni, president and CEO, Ascension, and Bob Henkel, president and CEO, Ascension Health, provide tremendous mentorship, ongoing collaboration and counsel. “Throughout Ascension’s national health ministry, we work continuously to provide holistic care for all people, with special attention to those who are poor or vulnerable,” Maryland says. “I am inspired by the dedication and service of our more than 155,000 associates who are dedicated to our mission of service.” Perhaps the most transformative experience was her return to Detroit to lead St. John Providence Health System. “We were determined to keep a vital presence in the community during the city’s most vulnerable, most financially challenged time,” Maryland says. “It was only through innovation and change that we were able to thrive as a health system, evolve and continue to serve the growing number of poor in our community.”

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Inspiring Stories: Woman of the Year There is a continuing need for an industry association geared to the needs of women, though still open to men, so said Karen Katen—the first HBA Woman of the Year—in 1990. Her words are as true today as they were then. “HBA is a fine example of a group that promotes communication across company lines, that creates a network of people who are available to counsel junior people coming along and new people in the industry. There is a major educational need satisfied by the organization.” We hope you enjoy this retrospective of the women whose inspiring stories and innovative approaches have transformed the industry and the place women have in it. Their drive, determination, leadership and foresight have blazed trails for thousands of women who have followed them. The HBA thanks its WOTYs for their forbearance and lighting the path to success for so many. Editor’s Note:Thank you to Pharmaceutical Executive for its 25 years of WOTY articles, from which the  following stories were taken.

Stepping toward power Bridgette P. Heller • 2013 WOTY In Bridgette Heller’s world success is rooted in a sense of community and in an understanding that everyone can have an impact.These values inform many of her decisions and actions and provide her with the ability to connect with people and the curiosity to seek and understand diverse perspectives. Based on her consumer experience from her years at Hewlett Packard, General Foods, and the global baby business unit of Johnson & Johnson, to her current role as president of Merck Consumer Care, Heller is considered a trailblazer with big ideas and a record of success. She joined Merck in March 2010, just after the acquisition of Schering-Plough. Heller is a strong advocate for a more holistic and engaging approach to marketing and communicating to patients— one that modernizes the company’s communications and reshapes the way it thinks about consumers and brands. Being relevant and Being named HBA’s 2013 Woman of the Year gave Heller several forums to speak to large groups about the relatimely is a challenge in tionship that women have with power and how women, as leaders, can ensure they are increasingly comfortable today’s dynamic stepping toward power. “The message became a mantra for me regardless of the stage—my team, my boardroom, environment. everywhere and it felt great,” Heller says. Heller believes empowering women comes down to three things: the power of authentic communication, the ability to nurture potential and the ability to become comfortable unleashing the power within. According to Heller, as a leader, it is her job to create an environment that provides space where people are comfortable unleashing their power.“When we don’t provide this, we squash the potential within, and inhibit growth.We fail to nurture those around us, and take away from the additional value that these individuals can bring to the organizations they work for and the society in which they reside. Our greatest gift as a leader is to create a space where people can grow to their full potential. Power equals capability of strength and force in driving an outcome.”

A she believer Carolyn Buck Luce • 2012 WOTY An innovative thinker and never one to be satisfied with the status quo, Carolyn Buck Luce has been championing the concept that diversity is absolutely necessary if companies are to survive and thrive. During her time as global pharmaceutical sector leader at EY her message to the industry was consistent: the marketplace for medicine is changing, so adapt or perish. Her message was also clear to the senior management at EY.When Buck Luce joined the consultancy in 1991 with the assignment of building new businesses and developing people, only 4% of the firm’s partners were women. Based on a series of her recommendations, EY formed a Chairman’s Diversity Task Force, which she joined as one of four founding members. In 2012, women and minorities accounted for almost one-quarter of the partnership total. A record Buck Luce remains proud of to this day. If you are open to it, Through her innovative approach to discussing the power of diversity in terms of commercial renewal in the risk is not a hazard, pharma space in EY’s state-of-the industry report Progressions, she introduced a new metaphor—leadership in human but synonymous with capital. Buck Luce and her colleagues were among the first to make the case for behavioral change.They believed the growth. Women who future of big pharma depends on it being a convener of communities, with the ultimate goal of improving health don’t take risks tend outcomes. never to rise above Today, Buck Luce, as managing partner at Imaginal Labs, she is more convinced than ever that the changing face of the circumstances that healthcare will be the face of women.“As companies shift from a product/disease-centric business model to a cusconvention and attitudes place them in. tomer/patient-centric model, they are slowly awakening to the fact that the customer is ‘she.’ It is estimated that 85% of the healthcare decisions are made by women—as the chief medical officer of the family.Women are 59% of the FDA team, and by 2020, the majority of pharmacists will be women,” she says. Reflecting on her time as 2012 WOTY, she says, “Hopefully, I helped others to know how to step up, with courage, to be all that they can be to guide the journey forward.”

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ASCENSION HEALTH CONGRATULATES PATRICIA A. MARYLAND, DR.PH cer, Ascension Health, for being Congratulations to Dr. Patricia Maryland, President, Healthcare r Operations and Chief Operating Officer, Ascension Health, for being recognized as a 2014 HBA Woman of the Year. We celebrate this recognition of Dr. Maryland’s leadership, vision and passion for transforming healthcare, including her strong mentorship of the next generation of healthcare leaders. ascensionhealth.org

Inspiring Stories: Woman of the Year

Equanimity under duress Freda Lewis-Hall, MD • 2011 WOTY An early childhood lesson learned from her uncle, a paraplegic, and family role model has been a guiding principle for Dr. Freda Lewis-Hall throughout her life and career: “when things seem out of reach, move closer.” Lewis-Hall grew up during a time when the glass ceiling around female advancement in the professional world was so firmly in place that many never bothered looking up, if they were even aware of it at all. Lewis-Hall was not one of those people; she looked up, moved closer, broke through, and hasn’t looked back since. Lewis-Hall is one of the most powerful women in healthcare today. As chief medical officer of Pfizer she administers a division budget of more than $600 million annually [in 2011]. As an executive officer and member of Pfizer’s senior leadership team, Lewis-Hall is leading initiatives that are Now around our starting to chip away at what she calls the “concrete ceiling lined with lead” and “a barrier that even Superwoman industry’s tables and as with x-ray vision couldn’t see through.” part of our leadership “Now around our industry’s tables and as part of our leadership teams are people who look different from each teams are people who other—we come from different backgrounds, we have different perspectives that allow for robust decision-making look different from and sharing,” she says. “I don’t think the concrete ceiling is gone by any stretch of the imagination, but it’s coming each other. down, it’s more porous.The value of complementary leadership is being seen by women who have gotten through the crack in the concrete ceiling and by men who have realized that this is much better in a lot of ways.” Trained in the art of healing and with a keen interest in science, Lewis-Hall transitioned from direct patient care in the private sector to the industry, which is home to the most incredible science. It is here where she has the ability to help not just one patient at a time, but millions of patients at a time. Lewis-Hall recognizes that the industry is challenged with transitioning from the traditional business model, and believes women have the leadership skills required to run a complicated ecosystem of different interests. “We’re collaborative leaders, we are motivational leaders, we’re about relationships,” she says. After her WOTY honor, Lewis-Hall collaborated with the HBA on a leadership initiative called “Equanimity Under Duress: A Conversation About Leadership.” She shared her inspiring story and how she was profoundly influenced by her mentor Dr. LaSalle D. Leffall Jr., whom she met while in medical school. It was he who impressed upon her this guiding principle, which is more than grace under pressure; equanimity under duress is a resolve that is rooted in a deep awareness of the present moment and absolute confidence in one’s ability to find a way forward.”

Patient-focused Deirdre P. Connelly • 2010 WOTY Named as one of Fortune’s Most Powerful Women in Business for the past five years, Deirdre Connelly exudes a quiet confidence, which is well-grounded in a solid background in sales as well as science. Throughout her career, which started at Lilly, Connelly has been committed to mentoring and has been open to sharing lessons learned from her own missteps and personal setbacks and how she used those experiences as career fuel. Connelly left Lilly in 2009 after a 24-year career to assume the helm of president of North American Pharmaceuticals at GSK. She is the first female to hold that title, and at the time of her WOTY honor in 2010, she was only one of two women on GSK’s corporate executive team. At the heart of what Connelly stands for mirrors GSK’s US strategy, which comes with its own acronym—TRIP As a leader, you have (transparency, respect, integrity, patient focus). the resources and the And while patient focus may fall last on this list, patients are certainly not least in Connelly’s view. At the end of obligation to look the day for her: “We have a calling to find a cure for diseases.We have a duty to our patients to find those cures.” ahead, and with After being named WOTY in 2010, Connelly took the opportunity to speak to healthcare leaders about the courage, make importance of having a core set of principles that can serve as a foundation and provide guidance. important changes in “For me and GSK, those values are transparency, respect, integrity and focus on patients.Transparency about what your business that will I’m doing and why I’m doing it, respect for those I’m working with and for, integrity in my actions, and a focus on help patients. This is what’s in the best interest of patients,” she says. “We talk about our values daily. Is this decision in the best interest of our mission. patients? At GSK, we’ve made many changes to reflect our values.” Many of those changes were based on innovative ways to address a variety of challenges. “We were the first in our industry to launch an online system to open up our clinical trial data to researchers, and we’re delighted that other companies are now also adopting this approach to improve transparency,” she says. “We have also pioneered efforts to make our medicines affordable and accessible to patients in the poorest countries in the world, for example in sub-Saharan Africa, and have topped the internationally recognized Access to Medicines Index three times in a row.” Always gracious with providing feedback to women, and men, who are on the leadership path, she encourages everyone to find those core values that are important to them and to incorporate them into their work and their personal life. “We are doing very important work, work that matters and makes a real difference in the lives of patients.This is a learning that I’ve carried with me, and which, along with my values, guides my actions every day,” she says.

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Inspiring Stories: Woman of the Year

Game changer

As Dr. Deborah Dunsire shifts gears from oncology to neurology, she looks to lead her next company to the Promised Land.

Dr. Deborah Dunsire, MD • 2009 WOTY From her start as a physician working in South Africa to the dramatic turnaround and takeover of Millennium, Deborah Dunsire, MD, has lived a life that defies all expectations. Part of her success, say those who know her, is that she has always been governed by who she is—a physician who got her start treating the poor in Johannesburg, a mother, a wife, and a deeply religious woman as well as a business leader. She built Novartis’ oncology unit into one of the company’s crown jewels, and along the way rewrote the story of cancer care for patients by leading the introduction of important drugs, such as Gleevec. As former CEO of Millennium Pharmaceuticals, her vision to “cure” cancer was a game changer. And she had the rare opportunity to capture lightning in a bottle a second time. At Millennium she was able to duplicate her success with the launch of Velcade, the first new therapy in more than four decades to actually extend the survival for myeloma patients, a claim approved by the FDA and EMA. Dunsire, who left Millennium in 2013, is looking to bring her Midas touch to Forum Pharmaceuticals (formerly EnVivo), a maker of drugs to treat central nervous system disorders. “I’ve always loved to build,” says Dunsire. “The opportunity to build a company in an area so rife with need as the neuroscience area is very exciting.”

Not just Skittles and beer 2008 WOTY Charlotte Sibley • 2008 WOTY Even when you’re right, you can still be wrong. 2008 WOTY Charlotte Sibley was right on the money when she predicted that the soon-to-be-launched Lipitor would take market share away from her company’s leading drug Pravachol, a prediction made in opposition to other departments within Bristol-Myers Squibb. She was head of market research at the time, and soon to be out of job.The storied tales of Lipitor’s meteoric and market domination shore up Sibley’s forecast. “I had the opportunity to give my WOTY speech in many formal and informal settings. People told me that talking about my experience of being fired was inspirational; those in transition told me it gave them assurance and hope that they, too, would get through it. Others told me that it was inspiring to hear that it’s not all Skittles and beer in our career journey—and even with setbacks, we can thrive, not just survive.” It’s due to Charlotte Throughout her career, which includes stints at Pfizer, Johnson & Johnson, BMS, Pharmacia, Millennium, and Shire, Sibley’s influence that Sibley has been in the vanguard of engaging pharma with its customers. She is credited with turning market research market research and into a strategic function that helps businesses make smarter decisions, a mantra she’s repeated so many times that it customer focus have is now in the DNA of most companies. An innovator always, Sibley helped establish the industry’s first competitive taken on a larger and intelligence unit and invent the field of pharmacoeconomics and health outcomes. more secure role in Sibley currently serves on several boards of directors, and continues to lend her market research acumen to the pharmaceutical HBA, having recently served as director-at-large of market research. She also continues to mentor and share, and companies. advises women who are coming up the ranks to take pride in what you do, be persistent, be resilient, keep your integrity, do good work and have a high level of energy.

A crusader for change

As women leaders, daughters, wives, mothers, caregivers and patients we have a huge opportunity to make our voices heard.

Meryl Zausner • 2007 WOTY Rather than remaking herself to fit the executive suite, Meryl Zausner has remade the executive suite—and the industry—into a place where women can more easily thrive in their careers and be themselves. She is a role model for how to succeed in the modern-day pharmaceutical industry, and inspires women facing the day-to-day challenges of being a full-time executive and mother. At the 2007 Woman of the Year event, Zausner brought tears to the audience by sharing her personal story of pain and inspiring perseverance.“We all have a story, but we thought that we had to keep it to ourselves,” Zausner says. “My husband was ill for 14 years before passing away at the age of 43 in 1999 and as our son turned 9 years old. During that time I often worried that I wasn’t at 100% on the job and what would happen to us if I lost my job.What I learned and shared is that it is okay to sometimes say no, that work doesn’t have to be a place to hide your problems, but sometimes a place to solve them.We can have it all, but not always as neatly and orderly as we would like.” One of Zausner’s goals is to empower other women as leaders. “As women leaders, daughters, wives, mothers, caregivers and patients, we are the primary decision makers for healthcare,” she says. “Our reputation has no face and to those who use our services we have no soul.We have a huge opportunity to change this impression and make our voices heard through advocacy groups, legislation and lobbying organizations. Each of us works in this industry because we want to improve the quality of life for all patients.We need to band together as women in healthcare and not as representatives of our companies.”

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Inspiring Stories: Woman of the Year

Putting science and patients first Sue Desmond-Hellmann, MD • 2006 WOTY There are people who hope cancer, one day, will become a manageable disease.Then there are those who know it. “One day, patients who’ve been diagnosed with cancer could feel like they do when they talk to their doctors about high blood pressure or diabetes, illnesses that are difficult, but treatable,” said Susan Desmond-Hellmann, MD, who was head of product development at Genentech, when she was named Woman of the Year in 2006. Under her leadership, a new vision—and practice—of looking at cancer as a chronic disease began to emerge. She oriented the company toward thinking about the best ways to develop new drugs for oncology, and in some cases, in creative ways, such as the clinical development program for the breast cancer drug Herceptin, opened the door to a new era of personalized medicine. Additionally, clinical studies initiated by Desmond-Hellmann helped As a leader, I aspire to cement the future of Avastin, which has gone on to be one of the best-selling cancer drugs of all time. that hope and promise Despite her love for biotechnology, Desmond-Hellmann left Genentech in 2009 to join the University of California, and passion to do San Francisco, as the first woman chancellor in its 150-year history. something that has Almost eight years to the day after being named WOTY, Desmond-Hellmann, will assume the role of CEO for the never been done The Bill & Melinda Gates Foundation on May 1, 2014. She was selected for the role based on her scientific before. knowledge and deep technical expertise on the foundation’s issues, as well as the organizational and leadership skills required to lead a large, growing and dynamic global organization committed to creating a more equitable world.

A market innovator Lynn O’Connor Vos • 2005 WOTY A former nurse, researcher, and big pharma exec, Lynn O’Connor Vos is the first woman to develop and run a global health communications enterprise: Grey Healthcare Group. She is credited with revolutionizing the marketing of pharmaceuticals by coining the term “market conditioning” and developing the now state-of-the-art pre-commercialization model for education and marketing for each of the four phases of drug development to ensure early adoption. It was Vos’ innovative spirit and breadth of experience, as well as her commitment to her employees and her generosity and passion for pro bono work—MMRF, the Jed Foundation, HBA, and YWCA of City of New York—that led to her being named WOTY. She says with the significant changes in the healthcare industry, today, more than ever, we need the ‘prescription for I believe that volunteer change’ she launched at the 2005 WOTY.“It is clear that women are a vital force in the healthcare industry,” she says. work is the rent we pay “Women are the most influential health decision makers, top purchasers and will soon dominate the healthcare for being on the planet. professional community.We need this experience, power and position to collaborate on the solutions that will improve global health.The HBA and the WOTY leaders have educated and inspired us to recognize our mission to deliver patient centered care—improved customer experience and to build the next generation of leaders for our industry. I’m proud to be part of that. In terms of innovation,Vos say digital has dramatically impacted the industry.There is no question Dr. Google has significant influence on consumers’ health decisions. Mobile health has even more promise.The proximity and privacy of mobile devices makes it a primary medical tool. Five years ago, she worked with a team to create a very successful mobile health program,Text4Baby.This has become one of the largest public and private cooperative health programs in the US. “We believe effective health communications is the linchpin to improving health outcomes,” she says.

Quiet powerhouse Christine Poon • 2004 WOTY In 2004, at the time Christine Poon was named WOTY, she was Johnson & Johnson’s worldwide chairman of medicines and nutritionals responsible for its $17 billion drug business—about 60% of the company’s operating profits and its most dynamic unit. One of the most powerful women in business at the time—she was ranked No. 27 on Fortune’s top 50 list in 2003—deflected the personal accolades and credited those around her for the recognition. Poon is described as a quiet powerhouse who understands the need to let people be themselves to get the most out of them. Poon is credited with one of the first initiatives to create a more collaborative relationship between R&D and the commercial organizations.This innovative convergence model led to J&J’s drug-eluting stents. Poon accurately I urge all women to just predicted at the time that whether it’s a diagnostic, a device, or a drug that there will be more convergence of technology that will require more cross-collaboration across sectors. She was at the forefront of identifying a real be themselves. Being competitive advantage for the company, and a model that has since been adopted throughout the industry. yourself is the greatest In April 2009, after a 30-year career in healthcare, Poon left J&J and was appointed dean and John W. Berry, Sr. strength you have. Chair in Business at The Ohio State University Max M. Fisher College of Business, the first non-academic to lead the Fisher school. In December 2013, Poon announced that she would be stepping down at the end of 2014. At the same time, Ohio State announced Poon and her husband have committed to a $1 million donation to create the Christine A. Poon and Michael F.Tweedle Faculty Award Fund, providing funding to faculty members who demonstrate great promise in teaching, research and collaboration.

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Patty Caballero

CAPTAINS OF THE HEALTHCARE INDUSTRY

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WE CELEBRATE THE WOMEN OF THE YEAR (WOTY)— the entrepreneurs, discoverers, passionate leaders, great bosses, trusted advisors, top consultants, financial gurus, deal makers, advertising giants, and chief executives and founders of some of the most successful corporations and nonprofit organizations in the world. And we applaud the HBA for having the foresight to recognize women and their significant contributions to the industry. You have shown us what is possible. HAPPY 25TH ANNIVERSARY! CARRY ON... WE HAVE MORE WORK TO DO.

Congratulations to this year’s WOTYs, Shideh Sedgh Bina, Annalisa Jenkins, and Patricia A. Maryland. And kudos to our own Sarah-Jane Barker, on becoming an HBA Rising Star!

health spoken here™

Inspiring Stories: Woman of the Year

The great connector Catherine Angell Sohn, PharmD • 2003 WOTY Catherine Angell Sohn, PharmD, was destined to become VP of worldwide business development for GlaxoSmithKline Consumer Healthcare (GSKCH). Sohn, a former pharmacist, architect for three prescription blockbuster launches, and engineer of numerous partnerships and licensing agreements, was a pivotal link between GSK’s pharmaceuticals and consumer healthcare businesses in the early 2000s. Then, as now as an entrepreneur and orchestrator of her own consulting business and advisor on numerous boards, she works tirelessly to advance the health of patients. Today, Sohn relies on the business development acumen she used to successfully create numerous alliances while at GSKCH and identify opportunities that might not be clear to everyone yet, then show how the new opportunity Cathy Angell Sohn can fits into the business. identify opportunities In 2003, Sohn was ahead of her time, noting that consumers want to know what’s new and companies have the that might not be clear obligation to demonstrate the value of their products, overall and from a health point of view. Fast forward to today to everyone, then and the era of outcomes. show how the new Sohn’s colleagues were inspired by her ability to manage complex projects, knowledge and understanding of opportunity fits into almost every function within the company, and interpersonal skills that brought together diverse groups and aligned the business. them under the same goal. Today, as an active HBA volunteer and board director, Dean’s Professor, and advisor Sohn is inspired by educated, visionary, widely respected leaders who have built a broad network of strong relationships, women who inspire others to have the courage to take bold action and are “agents de change.” She cites several examples, one being Christine LeGarde, a brilliant French lawyer, who is the current managing director of the International Monetary Fund, and the first woman to hold this office.The second is Angela Merkel, chancellor of Germany, who trained as a research scientist, and is now one of the most powerful leaders in the European Union. Closer to home, Sohn is inspired by fellow WOTY Kathy Giusti, who embraces her motto “it can be done.” (For more information on Giusti, turn to page 20.) When asked to identify the biggest innovation in the industry, Sohn says vaccines not only changed the industry but her career trajectory. “Taking on the role of director, US vaccine products in 1987 and representing the US on the International Vaccine Steering Committee, was the opportunity that transitioned my career from the anti-infective group in medical affairs to my first commercial leadership role and my first exposure to working on a global team,” she says. “I was responsible for building a new team, creating a network of relationships with key opinion leaders in vaccines, developing a new business model for US Pharmaceuticals, and leading the launch of our first vaccine, Engerix-B.” Sohn takes great pride that the vaccine business has grown into one of GSK’s key business drivers. She says: “I always believed ‘It could be done.’”

Ahead of her time Sarah S. Harrison • 2002 WOTY As a chemist, a VP and just about everything in between, at the time of her Woman of the Year honor Sarah Harrison had spent 25 years delivering business excellence and predicting the impact of radical changes in the healthcare environment. As AstraZeneca’s VP of customer strategy integration, leaders from public policy, clinical, regulatory, sales, commercial, managed care, and government affairs listened as Harrison led the charge of integrating the company’s business processes with its newly revamped customer strategy. The mother of four was a devoted community volunteer active in organizations such as the YWCA and Girls Inc. and an admired mentor for dozens of successful employees. Harrison’s most valuable contribution may have been her prophetic leadership in building AstraZeneca’s I went into relationships with large, organized customers such as pharmacy benefit managers and retail pharmacy chains and pharmaceuticals third-party payers, including managed care organizations, large employers and federal and state agencies. because I always Harrison also played a critical leadership role in 1999 during the merger of Zeneca plc and Astra AB. She worked regretted not with human resources to help the global organization transform its culture into one that emphasizes management becoming a medical planning, leadership development, diversity and work/life balance. doctor. Almost a dozen years before healthcare reform and the Affordable Care Act, Harrison noted that “if we allow the current trends in the external environment to continue, we will face a US healthcare delivery system that is very different from the one we have today.” She predicted that the only way to change the game and move the government’s focus away from the cost of pharmaceuticals and provide access to quality healthcare for everyone is if we, as an industry, objectively join the debate, demonstrate our value and help drive healthcare solutions to increase access and affordability. “The ultimate solution must balance short-term budget relief and long-term access to medical innovation,” Harrison said.

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More than

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110,000

100 countries

170,000

230 programs of

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access to healthcare in 65 countries

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PATIENTS AT THE HEART OF OUR MISSION We want to make life easier for all patients, whatever their medical conditions or financial resources, wherever they and their loved ones may be. We want to prevent disease—both in people as well as animals. We are here to protect life. Sanofi is proud to support our 2014 HBA Rising Star, Kristin Fink!

For mor more e information: information: www.sanofi.com www.sanofi.com - www.sanofi.us www.sanofi.us

www.facebook.com/sanofiUS www.facebook.com/sanofiUS ook.com/sanofiUS

http://twitter.com/sanofiUS http://twitter.com/sanofiUS US.COR.13.07.027

HBA 2014 Women of the Year Annalisa Jenkins, MBBS, MRCP, EVP and Head of Global Research and Development, Merck Serono

© 2014 EYGM Limited. All Rights Reserved.

Best wishes to the HBA on the 25th anniversary of the Woman of the Year event. We are honored to be part of this special occasion and congratulate this year’s honorees.

Shideh Sedgh Bina, Founding Partner, Insigniam and Editor in Chief of Insigniam Quarterly Patricia A. Maryland, DrPH, President of Healthcare Gh]jYlagfkYf\;`a]^Gh]jYlaf_G^Õ[]j$9k[]fkagf@]Ydl`

HBA Honorable Mentor Brian Goff, Head of Global Hemophilia Organization, Baxter International Inc.

HBA STAR Ilyssa Levins, President of the Center for Communication ;gehdaYf[]Yf\>gmf\]jYf\;g%[`Yajg^l`]